引导学生兴趣,创建英语课堂氛围

大学英语课堂语言环境对学生的学习心理有着重要的影响,英语学习环境影响学生的学习动机,是决定学生学习效果的一个重要因素。通过有意识地对大学英语课堂上语言环境的创设,转变教师与学生在课堂上的地位与角色,有助于正确引导学生学习兴趣,潜移默化地改变学生的学习动机,能有效地实现课堂教学目标。     

人本主义理念下的员工情绪管理

人本主义理念下的情绪管理是指在尊重人、无条件积极关注人、培养自我实现感的条件下,不断观察员工的情绪变化,不否认不压抑真实情绪,分析负面情绪产生的原因,从组织层面和员工层面采取措施,增强情绪管理,从而营造一个和谐、向上的组织氛围,提高员工工作的积极性,激发员工工作潜能,最终达到企业效率的提升。     

Effect of Consumption Emotion on Hotel and Resort Spa Experience

Very few studies focus on the behavior of hotel and resort spa customers in China. Hence, this research proposes a model for testing the impact of spa service quality, positive and negative consumption emotions, and hedonic and utilitarian perceived value on the behavioral intentions to visit a spa. The valid sample comprised 487 customers of five-star hotel/resort spas in China. Data were obtained from the self-administered survey answered by respondents constituting the sample. This study identified the vital function of consumption emotion, especially positive emotion dimension. The results indicated the mediating influence of positive emotion on connecting service quality and creating the perceived value of consumers as well as behavioral intention in the hotel and resort spa context.     

Emotion,affect, and risk communication with older adults: challenges and opportunities

Recent research suggests that emotion, affect, and cognition play important roles in risk perception and that their roles in judgment and decision‐making processes may change over the lifespan. This paper discusses how emotion and affect might help or hinder risk communication with older adults. Currently, there are few guidelines for developing effective risk messages for the world's aging population, despite the array of complex risk decisions that come with increasing age and the importance of maintaining good decision making in later life. Age‐related declines in cognitive abilities such as memory and processing speed, increased reliance on automatic processes, and adaptive motivational shifts toward focusing more on affective (especially positive) information mean that older and younger adults may respond differently to risk messages. Implications for specific risk information formats (probabilities, frequencies, visual displays, and narratives) are discussed and directions for future research are highlighted.     

Misclassifications in financial risk tolerance

This paper analyses the empirical risk tolerance of individuals and the role of physiological measures of risk perception. By using a test that mimics the financial decision process in a laboratory setting (N?=?445), we obtained an ex-post empirical measure of individual risk tolerance. Predictive classification models allow us to evaluate the accuracy of two alternative risk-tolerance forecasting methods: a self-report questionnaire and a psycho-physiological experiment. We find that accuracy of self-assessments is low and that misclassifications resulting from questionnaires vary from 36 to 65%: individuals asked to self-evaluate their risk tolerance reveal a high probability of failing their judgement, i.e. they behave as risk takers, even if, before the task, they define themselves as risk averse (and vice versa). Conversely, when the risk-tolerance forecast is obtained from individuals’ physiological arousal, observed via their somatic activation before risky choices, the rate of misclassification is considerably lower (~17%). Emotions are confirmed to influence the financial risk-taking process, enhancing the accuracy of the individual risk-tolerance forecasting activity. Self-report questionnaires, conversely, could lead to inadequate risk-tolerance assessments, with consequent unsuitable investment decisions. Bridging these results from the individual to the institutional level, our findings should enhance cautiousness, among regulators and financial institutions, on the (ab)use of risk tolerance questionnaires as tools for classifying individuals’ behaviour under risk.     

Non‐Recognition of Print Advertising: Emotion Arousal and Gender Effects

Research in the behavioral sciences has found that memory tends to be enhanced by exposure to emotion‐arousing stimuli. While this relationship is not fully understood, the linkage appears to be more pronounced for females than for males. While the majority of prior studies dealing with memory have relied on the use of visual stimuli in a clinical experimental setting, this research examined the impact on memory resulting from exposure to actual print advertisements of varying degrees of arousal‐producing content. Differences in the relationship between arousal and memory were explored for male and female participants. In general, females were found to exhibit higher memory levels than males. As a single combined group, subjects exposed to emotion arousing versus emotion neutral ad. stimuli exhibited no significant difference in memory. For the set of emotion neutral ad. stimuli, no difference in memory was found between sexes. However, retention was significantly higher for females than males for the set of emotion‐arousing stimuli. The study identifies opportunities for further applied memory research.     

消费者情绪对品牌信任的影响

本文运用实验研究的方法讨论了消费者情绪对品牌信任的影响及品牌熟悉度的调节作用,报告了两个实验研究的结果：基于情感信息模型,在消费者对品牌不熟悉的情况下,消费者的不同效价与不同评估类型的情绪,影响了消费者对品牌信任的评价;基于情感注入模型,品牌熟悉度调节了消费者情绪对品牌信任的影响。     

语音情感识别专利分析

为了深入了解语音情感识别领域的技术发展状况,采取定量与定性交叉融合的分析方式,对当今语音情感识别领域相关专利的申请态势、技术发展脉络、申请国别、主要申请人等进行了多角度的分析和探讨。结果表明,在语音情感识别技术的发展进程中,中国虽然起步较晚,但发展速度很快,已逐渐赶超美、日、韩等发达国家;中国大部分专利还处于科研阶段,距大规模商业化尚有一定距离。另外,中国语音情感识别领域还有很多技术空白点,亟待专利布局,因此,中国的科研院校与企业应积极合作,发挥各自优势,以市场为导向,提高语音情感识别技术的市场竞争力。同时,要进一步加大对语音情感识别技术基础要件的科研力度,并勇于探索更尖端的技术领域。研究结果不仅可作为语音情感识别领域科研人员确定研究方向的依据,还可为政府和企业的规划决策提供参考。     

产品情感语意在工业设计中的特征及表现

在探讨产品语意功能表达及其在工业设计中的作用基础上,提出了产品情感语意的重要特征,指出情感语意的“象征性”与“指示性”特点是形成设计信息语言的主要表现方式,并就情感语意信息在工业设计中如何发挥作用提出了建议。     

综艺晚会中舞台灯光的设计与技巧

伴随着科学技术的发展,我国电视台的舞台灯光技术也越来越出色。在我们日常看到的电视节目中,大部分的特殊效果都是由"光"来完成的,可以说"光"是完成一系列的技术条件的最重要的手段。从电视直播的角度来看,无论是技术上,还是直播的效果上,都离不开"光"的重要作用,它是电视以及其他视觉艺术的重要源泉。没有"光"的话,电视将失去很多绚丽而迷人的舞台效果。本文就针对电视台在进行综艺晚会中舞台灯光的设计与技巧进行了探讨与分析。