论中国加入WTO后会计理论研究的视点选择

中国加入WTO后,必将对现行会计体系产生一定的影响。因此,现阶段我国会计理论研究的视点为:会计规范体系的完善与会计信息效度的提高,会计管理职能的强化与会计监督责任的履行,会计服务市场的开拓与同业竞争实力的提升,知识产权保护观念的增强与无形资产核算范围的扩展,资源环境保护意识的强化与社会责任会计信息的适量运用,网上交易方式的普遍推行与会计信息传递媒介的创新。     

制度运行机制研究

加入WTO以后，我国面临的最大的挑战是制度创新的挑战，而制度运行机制的创新又是创新的重要组成部分。长期以来，我国各项制度不完善主要表现在运行机制的不完善，因此，要加强制度运行机制的研究和建设。文章提出了制度运行机制的实现形式。     

ESA理论在大学英语精读教学中的运用

在大学英语阅读教学中引入英国英语教学专家杰里米·哈默（Jeremy Harmer）的ESA教学模式的三要素（投入-Engage、学习-Study和运用-Activate），通过它们之间顺序的不断变换，创造出多样的教学模式，有效地将传统的以教师课堂讲授为主的活动模式转变为在教师指导下以学生为主体的教学模式，并取得了很好的课堂教学效果。     

基于我国彩电企业多元化战略的实证研究

文章从实证的角度，对我国彩电企业多元化发展战略与公司绩效之间的相关性进行研究，结果显示，企业总体多元化程度与资产回报率、销售利润率和净资产回报率的相关系数为负值，即多元化程度越高的彩电企业，其公司绩效越差。针对目前我国彩电企业盲目实施多元化战略的误区，文章提出了相关对策及建议。     

A change in market responses to the environmental management ranking in Japan

This article investigates stock price reactions to the release of the environmental management ranking issued by Nihon Keizai Shimbun (Nikkei newspaper) from 1998 to 2005, by using a standard event study methodology. An examination of stock price movements of the top 100 manufacturing companies reveals that stock prices during the sample period did not respond significantly to the release of the ranking within a 3-day event window. However, market responses became significantly positive after 2003, while they were significantly negative in 1999 and 2000. The stock prices of upgraded companies in particular reacted negatively before 2000, but positively after 2002. These results indicate that market reactions were changed between 2001 and 2002, when the Japanese government showed its strong commitment to environmental policies by establishing the Ministry of the Environment and signing the Kyoto Protocol, following a number of legislations.     

高新技术产业项目的绩效管理——基于软件项目管理的实证研究

针对高新技术产业广泛采用项目驱动的管理模式,在理论分析和实地调查的基础上,实证研究了客户、项目经理和激励制度对项目业绩的影响。结果发现客户对定制化需求大,但对标准化软件却有更高的边际利润;政府机构是大客户,但其垄断地位,所带来的销售利润率和项目交付率并不高;地域商务环境影响交易成本,进而显著地影响了项目的业绩水平;项目业绩受项目经理激励程度和方式的影响,但与项目经理认知特征无显著关系。这些结论说明软件企业在制定战略时,需以定制产品和定制服务为起点,但最终必须研发成为具有行业特点的标准化应用软件;在资源分配时,应重点关注地域商务环境好的客户,适当提高非政府机构行业客户的资源分配比例;应健全项目经理激励制度,促使项目提前完工,从而降低开发成本,增加项目业绩。     

家具企业核心竞争力评价体系研究

在激烈的市场竞争中,企业的核心竞争力成为管理界的研究热潮。在家具市场由卖方市场转为买方市场的今天,对家具企业的核心竞争力进行研究具有一定的现实意义。本文从以客户为中心的角度,将财务绩效融入核心竞争力的评价,构建了家具企业核心竞争力的评价体系。     

网络营销创新定位、运行模型及案例分析

网络营销的创新性质包括创新程度和创新效益两个方面。创新程度反映网络营销创新的影响力度,是过程性指标;创新效益反映网络营销的经济效应,是结果性指标。将创新度和效益度垂直相交构成一个二维平面,并将其分别划分为高低两个级别段,可形成四个定位模块,即触网型创新、网络实验型创新、网络营销专家和运营网络型创新。一般情况下,企业网络营销创新往往从触网型创新出发。进而上升到运营网络型创新阶段,但在网络营销实践中,某些创新运动并不是严格地起于触网型创新,而止于运营网络模型,更有逆向运行的情况存在。     

Shareholder Value Creation in European M&As

This paper looks at the value generated to shareholders by the announcement of mergers and acquisitions involving firms in the European Union over the period 1998–2000. Cumulative abnormal shareholder returns due to the announcement of a merger reflect a revision of the expected value resulting from future synergies or wealth redistribution among stakeholders. Target firm shareholders receive on average a statistically significant cumulative abnormal return of 9% in a one‐month window centred on the announcement date. Acquirers’ cumulative abnormal returns are null on average. When distinguishing in terms of the geographical and sectoral dimensions of the merger deals, our main finding is that mergers in industries that had previously been under government control or that are still heavily regulated generate lower value than M&A announcements in unregulated industries. This low value creation in regulated industries becomes significantly negative when the merger involves two firms from different countries and is primarily due to the lower positive return that shareholders of the target firm enjoy upon the announcement of the merger. This evidence is consistent with the existence of obstacles (such as cultural, legal, or transaction barriers) to the successful conclusion of this type of transaction, which lessen the probability of the merger actually being completed as announced and, therefore, reduce its expected value.