Revisiting Border Effect: Evidence from Taobao.com in China

Inherent home bias and trade barriers (particularly local protectionism in China), which are difficult to separate, are two main explanations of border effect. We attempt to solve this problem by analyzing online trade. Different from offline trade, inherent home bias is the only cause of online border effect because local governments are usually unable to restrict online trade. Thus, the difference between the border effect in online and offline trade can be reasonably interpreted as the existence of government protectionism in the offline market. We find a statistically significant difference between online and offline border effects in China, which can be interpreted as strong evidence that policy barriers remain significant and hinder interregional trade.     

集团化办学：一种职业教育集群价值链增值模式的选择

企业集群理论是从价值增值环节研究经济组织和资源配置的管理学理论,企业集群的互利机理与共生机制对指导职业教育集团的发展有着重要的意义。文章结合我国职业教育和职教集团的现状,提出集团化办学是一种职业教育集群升级模式。职教集群升级本质上是集群治理效率的提升。我国职教集团化办学大体处于短距离市场价值链层级,要实现价值链的高移与升级,必须加快从短距离市场价值链到准等级型价值链的演进和从准等级型价值链到网络型价值链的提升。而要实现这种升级,必须基于深度产学合作和资源整合实现职业集团角色转型和准确定位,以实现职业教育与区域经济的良性互动与对接。     

蓝色产业调研及海洋化工专业群建设初探

根据区域产业结构的变化,适时调整专业设置和专业结构,大力培养高端技能型人才是高职院校的立校之本、生命所在。作为首批国家示范性高等职业院校,青岛职业技术学院根据青岛蓝色产业发展需求,调整和申报化工相关专业,建设海洋化工专业群,充分发挥示范引领作用,实现了对接地方经济社会发展与培养高端技能型人才的良性互动。     

Strategies of Korean firms in china's high‐tech market: Striving for a new and sustainable business model

China has become a strategically important market for Korean companies. While cooperating with China is obviously important for their success and survival, a more difficult question lies in finding a new and sustainable business model applicable to China. This paper studies the current challenges and strategies of Korean Small and Medium‐sized Enterprises (SMEs) in the high‐tech market such as the mobile handset and online game industries that are trying to extend their business to China. It focuses on the issue that Korean firms face in order to find a way to survive and integrate with a rising China. By conducting an in‐depth firm level analysis, it examines their successes and failures in terms of what parts of the value chain they specialize in and how they establish a division of labor with China.     

大学生网络购物忠诚度关键影响因素实证研究

大学生网络购物忠诚度的提高对网络零售企业利润的增长有重要的影响。通过问卷调查和统计分析,找出影响大学生网络购物忠诚度关键因素,采取相应对策措施,有利于提高大学生网络购物忠诚度,拓展网络商家的市场空间。     

The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration

Marketers are now willing to go anyplace they can find a captive audience to espouse the virtues of their products. The success of the “buzz” marketing approach is linked to the consumer being lured into doing the advertising by spreading the message to others. This study compares students’ responses to a traditional advertising and a buzz approach. Using a factor analysis to identify variables, the results show that subjects perceive a buzz approach to be more influential than a traditional advertising. However, they do not perceive a buzz approach to be authentic. This finding is consistent with practitioners’ argument that, although a buzz approach may be effective in the short-term, once consumers recognize its selling intent, the program may have a “boomerang effect.”     

Perceptions of facilitators of a keypad‐based group support system

Organizations are using Group Support Systems (GSSs) to improve the quality of group meetings. Keypad‐based GSSs are a widely used form of this technology, yet there has been little research on their use and effects. This paper reports the findings of a survey of facilitators of a particular keypad GSS. Facilitators indicate that keypad technology improves the quality of meetings for a variety of tasks in a range of group settings and cultures. The findings are in general agreement with field studies of workstation‐based systems.     

The Visual Representation of Border Tourism: Demilitarized Zone (DMZ) and Dokdo in South Korea

The demilitarized zone (DMZ) and Dokdo mark South Korea borders with North Korea and Japan respectively. Each borderland is a socially constructed symbolic cultural landscape shaped in part by tourism. In this study, a sample of 2202 online images was inspected using content‐semiotic analysis to understand how visual representation of border tourism works. It was found that visitors via social media and government censorship play major roles in constructing representations of (i) alienated borders with iconic war heritage attractions at the DMZ and (ii) an alienated and isolated Dokdo. Both borders highlight patriotic/nationalistic ‘flagging’ and the gaze across. Copyright © 2013 John Wiley & Sons, Ltd.     

基于SEM的网购口碑视角下消费者回购意愿影响机制的实证研究

基于信号理论和理性行为理论,以店铺信誉和在线评论作为前因变量,引入品牌态度作为中介变量,以体验感知作为调节变量,构建网络口碑视角下消费者回购意愿模型。通过SEM分析方法,对各因素关系进行检验。结果表明:店铺综合体验星级、店铺评分、在线评论中的评论形式对品牌态度有正向的作用;体验感知对店铺综合体验星级、店铺评分、评论形式、评论相似度与品牌态度之间的关系有正向的调节作用;品牌态度正向影响回购意愿;在线评论的评论相似度和差评负向影响品牌态度;体验感知负向影响差评与品牌态度的关系。     

我国城乡差距的政策性因素分析——基于亚当·斯密城乡发展思想

市场经济理论之父亚当·斯密曾在他的不朽名著《国民财富的性质和原因的研究》一书中阐述了有关城乡发展的思想。根据亚当·斯密的城乡发展思想,对当前我国城乡差距的原因,进行了宏观政策层面上的分析,可为缩小我国城乡差距提供借鉴。