Information-sharing in services for military personnel in transition to civilian life

An analysis of policy and practice documents on information-sharing in the transition of military personnel into civilian life finds (1) a complex transition pathway along which the responsibility for co-ordination of transition shifts from service providers to those in transition; (2) a lack of attention to operationalizing information-sharing for different service circumstances; (3) the potential for developing a framework for managing information-sharing; and (4) a need for further research to draw on the evidence of transitions and information-sharing in other policy sectors.     

Best for baby? Framing weaning practice and motherhood in web-mediated marketing

The aim is to illustrate how web marketing frame commercial baby food as a value-adding part of weaning practice and discuss how various ways of framing relate to contemporary mothering ideals. Drawing on “practice” and “frame analysis,” we illustrate how four baby food producers’ web marketing frame commercial baby food and weaning as “medical,” “fun” or “convenient.” The analysis shows that the web material offers a range of images and ideals that could function as discursive resources in mothers’ everyday feeding practices, while at the same time providing a good fit with several, rather than one specific mothering ideal. Besides adding to our knowledge on mothering this work illustrates the role that marketing play in configuring consumer practices. As a form of representation of consumer practice marketing involves a range of images offering discursive resources and supports consumers in negotiating actual and ideal practices linked to cultural ideals on consumption.     

高职校外实训基地信息化管理初探

本文从提升高职院校人才培养质量角度出发,提出了实现校外实训基地信息化的具体方法和需要解决的问题。     

“就业导向,实践重点”视域下会计专业人才培养模式探究

以"就业"为导向,以"实践"为重点是职业教育的发展趋势。本文探索了"就业导向,实践重点"视域下会计专业人才培养模式。     

What makes a motorsports event enjoyable? The case of Macau Grand Prix

This article aims to identify the key product attributes that make a motorsport event enjoyable. Using data collected in the 2010 Macau Grand Prix, a factor analysis was conducted on 15 variables that spectators were asked of their level of agreement to how these elements constitute an enjoyable event. The analysis returned four major variables of a product that spectators believe will make an enjoyable motorsport event, specifically, event amenities, event aesthetics, event ambience, and event tickets. This study contributes to the understanding of event product attributes.     

中小企业营销道德认知与实践

对甘肃省河西地区232家中小企业进行实地调研,并进一步利用所收集到的相关数据进行归纳分析发现,河西地区中小企业经营者对企业营销道德的认知仍然处于相对较低的水平,而市场竞争的巨大压力又迫使企业在实践中履行营销道德,导致其实践相对走在了认知的前面;河西地区中小企业经营者对营销道德内涵的认知与西方企业营销道德的内涵维度相比,存在六个相似的维度,同时也存在不同之处;77%的被调研企业表示,企业营销道德与其营销绩效之间存在正相关关系。基于此,为更好地提高企业营销道德认知水平与践行力度,理论界应加大企业营销道德理论研究力度;通过正面引导和社会监督来增强企业践行营销道德的意识;建立道德营销的制度体系,加强道德文化建设。     

Attracting Convention and Exhibition Attendance to Complex MICE Venues: Emerging Data from Macao

This study presents an importance‐performance analysis of multi‐level attributes (event, facility and destination) evaluated by delegates attending an exhibition event in a ‘complex meetings, incentive, convention or exhibition (MICE) venue’ in greater China (mainland China, Hong Kong, Macao and Taiwan). The study's findings expound the relevance of various attributes in light of the emergence of complex MICE venues and destination resorts and, in particular, emphasizes the relative importance of destination – vis‐à‐vis facility – and core event‐related attributes towards determining exhibition attendance. Copyright © 2012 John Wiley & Sons, Ltd.     

酒店管理专业学生岗位实习调查研究

酒店行业发展,高素质员工的需求量越来越大,以大学生为代表的高技能、高水平的服务人员的流失率却居高不下.本文以酒店管理专业学生酒店管理岗位实习为探讨,留住酒店优秀的专业管理人才,加强校企合作,酒店提供全面的顶岗实习,尤其是管理岗位实习问题值得我们关注.     

水资源税费改革：国外实践与我国选择

随着全球水污染问题的日益严峻,作为环境保护与补偿恢复的经济手段之一,水资源税收制度对水资源综合利用和污染防治具有一定成效,获得许多国家的青睐。基于俄罗斯、荷兰和巴西三国的水资源税费实践与经验,分析我国水资源收费制度存在的问题及费改税的可行性,提出构建我国水资源税收制度的设想。