A service position model of package tour services based on the hybrid MCDM approach

ABSTRACT

Traditionally, package tour (PT) agencies assumed that tourists only pay attention to the PT’s price, so PT service providers often offer limited package tours based on options and prices. Nowadays, PT service providers face the difficult challenge of how to offer diverse PTs to satisfy tourists’ needs based on a reasonable price. This study proposes an evaluation model of package tours based on diverse resources and transportation means. This study proposes a two-dimensional evaluation framework to analyse tourists’ needs regarding package tour services and the proposed model could be applied to plan mass customized package tours based on the portfolio of value satisfaction index (VSI) and the price satisfaction index (PSI). The study also proposes that mass customized package tours can improve the traditional tour planning method through a portfolio of diverse tourism resources. Moreover, the study integrates the different choices of traffic and transportation tools, as well as tourism resources and providers in six portfolios of package tours in the Nantou county of Taiwan. These six package tours can be planned through three traffic and transportation tools (tourist coach, railroad, and minibus) and four tourism resources (natural experiences, cultural exploration, shopping and cuisine, and event participation).     

The interactive trade decision-making research: An application case of novel hybrid MCDM model

The changing structure of international trade practices has caused reciprocal effect between the factors of politics, diplomacy, military, and technology over the past twenty years. In particular, the new burgeoning countries expect to acquire extra advantages such as technology or compensation from other parties during this interactive trade.     

基于 DEMATEL 方法的 CCS 技术扩散影响因素研究

发展碳捕捉与碳储存技术（CCS）是应对气候变化的最重要举措之一,但是在技术扩散的过程中却面临诸多困境。基于此,本文由政府、电厂、社会公众3个维度构建 CCS 技术扩散的影响体系,采用 DEMATEL 方法研究 CCS 技术扩散的制约因素,研究表明：政府的原因度和影响度较大,但中心度却次于电厂;社会公众的影响度和被影响度均相对较低。进而指出,政府是促进 CCS 技术扩散的中心环节,而社会公众在 CCS 技术扩散中的影响地位较弱。     

Structural model for analysis of key performance indicators for sustainable manufacturer–supplier collaboration: A grey-decision-making trial and evaluation laboratory-based approach

With growing competition in the market and dire need for sustainability, it has become imperative for companies to build long-term relationship with their supply chain partners through sustainable collaboration. Among these, the supplier–manufacturer relationship is crucial for improved organizational, business and sustainable performance. Sustainable collaboration with suppliers involves crucial decision-making processes such as continuous supplier monitoring and supplier development. Hence, a critical challenge that a company faces is to identify the key performance indicators (KPIs) for assessing the performance of a supplier for sustainable collaboration. In this regard, this study focuses on identification of KPIs for an Indian home appliance company through exhaustive discussions involving multiple decision-makers. Further, a grey-based decision-making trial and evaluation laboratory (DEMATEL) model is proposed in the study for analysing the importance levels among the fifteen KPIs based on multiple stakeholder perspectives. The results of the grey structural model indicate seven KPIs as influencing KPIs and eight KPIs as influenced KPIs. The KPI ‘Information disclosure’ has been identified as the most influential KPI for the evaluation of suppliers for sustainable collaboration. The implications drawn from the result analysis model can provide meaningful insights to managers for identifying strategies towards strengthening the supplier–manufacturer relationship and achieving organizational and market competence.     

A combined approach using AHP and DEMATEL for evaluating success factors in implementation of green supply chain management in Indian manufacturing industries

The present work aims to evaluate the success factors (SFs) associated with the implementation of green supply chain management (GSCM) from the Indian manufacturing industry perspective. Initially, 24 SFs relevant to GSCM adoption and implementation were identified from the literature and inputs received from relevant experts. Subsequently, a structural model was proposed by means of combining the Analytical Hierarchy Process (AHP) and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach to evaluate these SFs at the tactical, operational and strategic levels in GSCM adoption. The AHP method helps in determining the relative importance/priorities of the SFs to GSCM adoption. In addition, the DEMATEL method captures the interactive relationships among the SFs, and analyses them on the basis of causal effect mapping. The model proposed can help industrial managers/practitioners to formulate short-term as well as long-term flexible decision strategies in efficiently managing a green supply chain.     

A combined MCDM model based on DEMATEL and ANP for the selection of airline service quality improvement criteria: A study based on the Taiwanese airline industry

The aim of this study is to select airline service quality improvement criteria for the Taiwanese airline industry. Numerous factors such as low railway prices, the development of high-speed rail, increases in petroleum prices, increases in foreign airline competition, and the recent economic depression have led many airlines in Taiwan to encounter financial difficulties and even closure. Researchers have begun to identify critical service quality improvement criteria with the goal of increasing the competitive advantages of airlines. Most of the selected criteria, however, suffer from a major technical problem: all of the measurement dimensions are independent, leading to inadequate criteria for measuring service quality. Our calculations consider the interrelationships and effects among the evaluation dimensions and criteria to precisely rank and select criteria. The value of this study is that it provides airlines with a direction for measuring and improving their service quality with the goal of developing sustained competitive advantage over the long term.     

Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective

This study contributes to current literature by constructing a model to evaluate how using green marketing to promote brand image affects consumers' purchase intentions. First, the decision-making trial and evaluation laboratory (DEMATEL) method was used to explore the mutual influence on evaluation indicators, and an influential network relation map (INRM) of indicators and sub-indicators was constructed based on the results. The DEMATEL method was then combined with the analytic network process to create a DANP method to calculate weights for each indicator and sub-indicator. A modified Vlse Kriterijumska Optimizacija Kompromisno Resenje (VIKOR) method was then employed to explore the comprehensive performance of each indicator and sub-indicator using empirical data. Finally, conclusions were summarised and suggestions were proposed. This study's findings can serve as a reference for firms seeking to improve the tangible effects of their green marketing strategies by stimulating consumers' purchase intentions.     

外来务工人员彩票消费行为影响因素分析

基于外来务工人员收入水平较低、受教育水平普遍不高等特征,从个体本身和社会环境两个方面构建了影响其彩票消费行为的影响因素体系,并运用DEMATEL模型分析了各因素间的交互作用关系,得出原因因素与结果因素。主要结论为:影响外来务工人员彩票消费行为的关键性因素是阶层特征、彩票价格、娱乐方式和投机心理,最后提出了引导外来务工人员理性消费的政策性建议。     

基于DEMATEL方法的煤炭企业跨区投资进入模式因素分析

在总结国内外影响外部企业跨区投资进入模式选择主要因素基础上,结合煤炭行业特征,建立影响煤炭企业跨区投资进入模式选择的关键要素指标体系,采用DEMATEL方法进行优化,并以东部和中部国有重点煤矿的跨区投资进入模式选择及其变化实践进行佐证。