Satisfaction and Destination Loyalty

ABSTRACT

First-time and repeat tourists engage in different tourism experience with a destination. Based on previous studies, the main purpose of this research is to investigate how tourists' previous experience with a tourist destination influences on the satisfaction evaluation, destination loyalty and destination attractiveness. An empirical study is carried out among 806 tourists visiting Calpe, a Spanish tourist destination, in the summer of 2000. Research findings evidence that the level of satisfaction and the number of past visits considerably influence tourists' intentions to make repeat visits.     

Climate change in the British press: the role of the visual

The present investigation identifies the key images that British newspapers use to represent climate change risks. In doing so, it widens the scope of the burgeoning literature analysing textual content of climate change media information. This is particularly important given visual information's ability to arouse emotion, and the risk perception literature's increasing focus on the importance of affect in shaping risk perception. From a thematic analysis of newspaper images, three broad themes emerged: the impact of climate change, personification of climate change and representation of climate change in graphical form. In particular, the depiction of climate change as an issue affecting domestic populations rather than just other areas of the world brings the threat closer to home. Challenging the perception that climate change is still a long‐term and future‐orientated threat, visual images concretise the risk by providing viewers with tangible examples of climate change's impact.     

旅游地居民:不可忽视的目的地营销力量简

泛旅游时代的到来使得本地居民在旅游目的地营销中发挥着越来越重要的作用.基于对本地居民作为旅游地营销主体的认同,文章进一步阐述了新环境下本地居民在旅游地中的作用以及对旅游地营销的影响.对于如何发挥旅游地居民营销作用的问题,认为提高居民地方依恋、争取居民对旅游发展的支持以及将居民作为旅游地营销的对象是发挥居民旅游营销作用的基本思路.而将居民幸福指数纳入评价当地旅游发展的指标体系、成立保障和促进社区参与的地方组织、重视并开发本地市场、发挥居民传播目的地信息的作用以及积极开展居民旅游志愿服务是发挥旅游地居民营销作用的策略.     

The Destination Marketing Organization as an intelligent agent: Evaluating engagement in knowledge management practices

DMOs have been increasingly called upon to adopt the role of knowledge management, becoming intelligent agents with the capacity to gather, assess, and disseminate information among internal and external stakeholders. While knowledge management has remained a prominent topic in the literature, its application within the field of tourism management has been limited. The purpose of this study, therefore, was to ascertain to what extent DMOs have engaged in knowledge management practices through a nation-wide survey of 30 Canadian DMOs. The results demonstrate that, while DMOs have made progress toward becoming intelligent agents, there remains a long way to go.     

Building brand credibility: The role of involvement,identification, reputation and attachment

The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes a novel framework to explore the antecedents of destination brand credibility based on four constructs: enduring culture involvement, destination brand identification, destination brand reputation and destination brand attachment. The data used to assess the proposed research model was collected through in-person-administered surveys conducted in Indonesia and Spain. The study shows that destination brand credibility is influenced by enduring cultural involvement, destination brand identification and destination brand reputation. In addition, destination brand attachment partially mediates the relationship between destination credibility and the three antecedents. The findings contribute to the relevant literature by improving the knowledge of the antecedents of destination brand attachment and destination brand credibility.     

Beyond image attributes: A new approach to destination positioning based on sensory preference

This research expands destination positioning theories by introducing a new perspective on destination positioning, namely sensory experience. This can be used to distinguish destinations with otherwise similar images. Through three studies focusing sequentially on positioning, segmenting and targeting (STP), this research for the first time provides a complete analytical procedure for positioning research. The findings demonstrate the effectiveness of destination positioning based on sensory preference. For tourists with a particular dominant sensory preference (e.g. taste or smell), promotion of the corresponding type of sensory experience is effective in destination marketing; for tourists with a more balanced set of sensory preferences, promotion of the type of sensory experience in which the destination has a natural advantage proves more attractive to the group of tourists with a moderate level of sensory demand. This new approach to destination positioning thereby supports more effective marketing.     

Comparison of localized and foreign restaurant brands for consumer behavior prediction

This study used two comparison studies to examine the potential brand perception of localized and foreign restaurants to predict consumer behavior. A total of 680 participants (e.g., 318 foreign restaurant customers and 362 localized restaurant customers) were included to discover and confirm the causal relationships among the quality of food and meals, environmental evaluation, willingness to pay more, and recommendations. Our study of foreign restaurant brands (Study 1) found that food and meals may indirectly affect the willingness to pay more and recommendations through providing a friendly environment. The destination's moderating role is also confirmed. Additionally, our study of localized restaurant customers (Study 2) identified the mediating roles of risk evaluation and willingness to pay more, which link the relationship between food and meals and recommendation behavior. Furthermore, destination trust was found to strengthen the relationship between risk evaluation and willingness to pay more.     

Digital touch in sponsorship: Getting closer to the brand through virtual reality

Supporters are consuming more and more sporting events through digital platforms. Brands should adapt to these new consumption patterns in order to strengthen their connection with their customers. Today, researchers and practitioners can create more interactive and enjoyable experiences through virtual reality (VR) applications. Through two studies conducted on VR during sporting events, we show that mentally representing the touch experiences of players on the field reduces the psychological distance between the supporter and the player, which strengthens the supporter's attachment to the team and, through the same attachment, to the sponsor (Study 1). We also highlight that these positive effects of VR compared to real touch (using a player's jersey) is linked to the improvement of immersion, which stimulates touch imagery (Study 2). We discuss the implications of this research for theory and practice in the sports business and other sectors.     

Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type

This study investigates the impact of nostalgic advertising and perceived destination types on tourists using four experiments. Study 1a and Study 1b revealed that destination nostalgic advertising is more likely to evoke tourists' history sense and further trigger visit intention, while destination non-nostalgic advertising is more likely to evoke tourists' fashion sense and further trigger visit intention. Study 2a and Study 2b revealed that perceived destination type plays a moderating role in these effects. Nostalgic advertising in utilitarian destinations is more likely to evoke tourists' history sense and further trigger visit intentions, while non-nostalgic advertising in hedonic destinations is more likely to evoke tourists’ fashion sense and further enhance visit intentions. These findings have valuable implications for destination marketers seeking to develop effective marketing strategies.