What Advertisers Need to Know about the iYGeneration: An Australian Perspective

A great challenge exists today: how to reach youth (a.k.a. the iYGeneration) who consume multiple media concurrently, who can access information on demand, and who have intertwined virtual social media networks in their lives. Our research finds that Australian youth multi-task and rarely use traditional media, although significant differences between males and females, as well as late tweens and 20-somethings, exist. Technology convergence facilitates two-way dialogue, allowing growing social interactions to occur in their technological environments. Our findings show that in order for marketing communication professionals to effectively communicate with this market, it is crucial to know exactly how the iYGeneration use media, which media they use, and when they use it.     

对新形势下做好关心下一代工作的几点思考

青少年是祖国的未来、民族的希望。只有赢得青少年,才能真正赢得未来。引导广大青少年健康成长,是党和国家事业生机勃勃、长治久安的根本之策。关工委和老同志做关心下一代工作,具有其他社会力量不可替代的特殊优势。各方面要高度重视和发挥关工委和老同志的作用,为加强和改进未成年人思想道德建设和大学生思想政治教育,推动全社会精神文明建设作出新的更大的贡献。     

Innovation diffusion with generation substitution effects

Markets of high technology products and services, such as telecommunications, are described by fast technological changes and rapid generational substitutions. Since the conventional modeling approaches that are based on diffusion models do not usually incorporate this important aspect into their formulations, the accuracy of the provided forecasts is consequently affected. The work presented in this paper is concerned with the development of a methodology for describing innovation diffusion, in the context of generation substitution. For this purpose, a dynamic diffusion model is developed and evaluated, based on the assumption that the saturation level of the market does not remain constant throughout the diffusion process but is affected by the diffusion of its descendant generation, as soon as the latter is introduced into the market. In contradiction to the conventional diffusion models, which assume static saturation levels, the proposed approach incorporates the effects of generation substitution and develops a diffusion model with a dynamic ceiling. The importance of such an approach is especially significant for markets characterized by rapid technological and generational changes. Evaluation of the proposed methodology was performed over 2G and 3G historical data and for a number of European countries, providing quite accurate estimation and forecasting results, along with important information regarding the rate of generation substitution.     

Why Do Gen Y Students Study Abroad? Individual Growth and the Intent to Study Abroad

We propose that Generation Y college students’ motivations to study abroad are rooted in the desire for individual growth, which, combined with other motivation factors—gender, parents’ educational level, prior international experience, age, and household income—drives the intent to study abroad. The study samples juniors and seniors in business majors, thereby attempting to shorten the temporal distance between study abroad intent and action. A significant number of students declare intent to study abroad as freshmen, yet fail to act on those intentions when the opportunity presents itself a year or two later. Results showed that the desire for individual growth was significantly and positively related to Gen Y business students’ intention to study abroad. Students’ prior experience visiting foreign countries and younger age positively moderated the effect of the desire for individual growth on intent to study abroad. The time lag between intent and action, and the fact that study abroad is a high involvement activity creates promotional challenges on how to best promote study abroad to Gen Y students. The article suggests practical implications and suggests how schools might increase study abroad participation among Gen Y college students.     

The global bio‐economy

Throughout history, agriculture and natural resources have been used for the production of food, feed, fibre, fuel, and environmental goods. Recent developments in demand both in terms of quantity and quality, technology, and traditional energy and chemistry markets have reinforced the demand for nonfood applications. These developments, in combination with increased consumer demands for various food characteristics, have led to a rapidly growing and globally integrated “bio‐economy.” This article introduces and summarizes the plenary papers on the opportunities and challenges for the bio‐economy that were presented at the 28th triennial conference of the International Association of Agricultural Economists (IAAE) in Brazil. The following aspects of the bio‐economy are covered: finance, volatility, poverty, conflict, productivity, investment, resource constraints, and governance.     

Does Lecture Capturing Impact Student Performance and Attendance in an Introductory Accounting Course?

ABSTRACT

The study empirically examines the interplay between lecture capturing viewership, performance and attendance for students in the Middle Eastern country of Qatar. The sample consists of 254 students enrolled in an introductory accounting class either in the Fall semester or in the Spring semester. We show a weak positive relationship between lecture capturing and performance, especially in the presence of other variables such as GPA, attendance, gender and seniority. However, we do not find that lecture capturing reduces attendance. Actual performance results are contrasted with students’ perception of the usefulness and effectiveness of lecture capturing. Survey responses reveal that, overall, students attribute a great deal of credit to this pedagogical resource. They stated that lecture capturing clarifies concepts discussed in class, assists in studying for exams, enhances exam results and increases interest in the course. However, the majority of low-performing students believe lecture capturing to be a substitute for attending traditional lectures.     

新生代农民工教育问题

新生代农民工的教育培训问题关系到我国未来产业劳动力素质和技术水平。新生代农民工相比上一代农民工文化素质总体上有所提高,但是相比城镇新增劳动力人均受教育年限依然较低。政府应建立新生代农民工的补偿教育体系,通过流入地政府提供补偿教育培训、建立技术工种认证体系,把新生代农民工阶层转化为技术工人阶层、发放教育培训券,扶助成人教育、关注新生代农民工子女教育,防止农民工身份代际相传这些系统化的努力来解决新生代农民工教育问题。     

The dual nature of innovative activity: How entrepreneurial orientation influences innovation generation and adoption

This paper analyzes two modes of innovation that differ in their scope of newness — innovation generation and adoption. Building a theoretical model based on the Entrepreneurial Orientation literature and utilizing a unique sample of innovating firms, we find that 54% adopt innovations of other firms, 7% generate innovations internally whereas 39% combine the two. We also find that proactivity and risk taking influence the number of innovations generated and the extent to which firms favor generation over adoption and that environmental dynamism moderates one of these relationships. These findings add to the innovation and Entrepreneurial Orientation literatures.     

人口老龄化、推迟退休年龄对资本流动的影响

本文基于地区人口老龄化进程和经济发展的不对称性构建先富后老、先富未老、未富先老的模型结构,在开放经济下建立一个四地区世代交叠模型来分析中国人口老龄化对资本流动的影响。通过分析初始均衡和最终均衡之间经济变量的动态变化,本文结果显示资本会由人口快速老龄化地区流向老龄化速度相对较慢地区,这个结论意味着人口的快速老龄化使得中国成为资本输出大国。随着人口红利拐点到来,人口老龄化会显著降低中国的储蓄率,并导致资本输出减少。文章通过推迟退休年龄的政策试验,旨在为应对人口老龄化问题提供重要的参照作用。     

Understanding the Heterogeneity of Generation Y's Preferences for Travelling: a Conjoint Analysis Approach

The unique motives of young travellers make this market segment very important to the key objectives of the global tourism plan. Accordingly, it is important to understand better the main drivers that affect their choice of a tourism offer. This paper introduces conjoint analysis as an appropriate tool for evaluating the preferences of travellers. The survey was conducted on a sample of 514 respondents. To isolate homogeneous young traveller segments, preference‐based segmentation was performed on the conjoint data. Based on the study findings, a marketing strategy for each identified market segment is suggested. Copyright © 2014 John Wiley & Sons, Ltd.