广西北部湾经济区紧缺国际化旅游人才开发对策研究

在经济全球化和区域经济一体化的大趋势下,拥有重要战略地位的广西北部湾经济区的旅游逐步走向国际化,但其人才资源现状与旅游国际化战略发展需要不相匹配,高素质、高层次的国际化旅游人才缺乏。本文分析了广西北部湾经济区旅游国际化的背景与人才需求现状,提出了从培养和引进国际化旅游职业经理人、吸纳国际旅游企业落户北部湾、建设国际旅游管理人才培训基地、建立国际旅游人才合作交流机制、整体引进国际旅游咨询公司、培养东盟小语种旅游人才等方面开发国际性旅游人才的建议。     

旅游地对周边乡村社区居民的影响研究——以北京蟹岛度假村为例

旅游的发展给旅游目的地带来了广泛的影响,而目的地居民是旅游影响的主要承担者。本文通过对北京市蟹岛度假村周边乡村居民的深度访谈,从访谈资料中进行NVIVO编码分析,从而发现旅游地对周边乡村居民产生的积极或消极的经济影响、社会影响以及环境影响等。     

基于公地悲剧理论的共生旅游资源开发研究——以环太湖旅游区为例

共生旅游资源在开发利用中,由于产权未界定,各方在获得收益时都将成本最大化地外化到公共领域,从而造成资源浪费、过度开发、资源使用效率低下、环境恶化的悲剧后果。在资源共生的相邻行政区划土地产权不可能明确界定的刚性约束下,消除公地悲剧主要通过建立开发联合体实现,依托联合体,统一规划,加强开发分工,实施整体营销,保护核心共生产品从而保证共生资源开发的市场绩效,实现共生资源开发的竞合有序化。     

The effect of climate change on the fall foliage vacation in China

Fall foliage season has been a favorite time for sightseeing activity for centuries around the world. The dates of fall foliage coloration for Acer mono maxim at two stations (Beijing and Xi'an) with more than 30 years of records were collected. Time-series analysis showed a strong overall delay of the timing of the fall foliage vacation season. The trend for later fall foliage vacation season averaged 4–5 days/decade. Regression analysis revealed that the air temperature in September or October is decisive for the annual timing of the fall foliage vacation season. A warming of 1 °C led to a delayed beginning, best date and the end of fall foliage vacation of 5.3 days, 3.5 days and 3.7 days respectively. The beginning of fall foliage vacation season started to delay in the 1990s. Sudden delay in the best date of fall foliage vacation season of Beijing and Xi'an took place in the early 2000s and 1990s respectively. For the end of fall foliage vacation season, an abrupt delay occurred in the early 2000s. This has implications for tourists and the tourism industry with reference to the timing of trips and their promotion.     

Transforming competitiveness into economic benefits: Does tourism stimulate economic growth in more competitive destinations?

This research note investigates the impact of a destination's competitiveness upon tourism's contribution to economic growth using a cross-section with 131 countries. Destination competitiveness is measured with the World Economic Forum's Travel and Tourism Competitiveness Index, while tourism's contribution to economic growth is measured with the growth decomposition methodology. Results reveal that destination competitiveness has no statistically significant impact on tourism's contribution to economic growth. Tourism policy implications and directions for future research are also discussed.     

Price competitiveness of tourism packages to Australia: Beyond the “Big Mac” index

One issue facing any country or region concerns its price competitiveness as a package tour destination. One method of measuring this is to use what in other contexts has been referred to as the Big Mac approach. The “Big Mac” is a simple product with ingredients in fixed proportions, whereas the tourism product is a very complex one comprising different components depending on tourist expenditure patterns. There is no equivalent tourism product offered across countries, as the nature of the product is tailored to the origin market, expenditure levels and the length of the trip involved. The key issue is that of how to standardize the products being compared, so as to determine their relative price competitiveness. A method of constructing price competitiveness indexes, developed by the authors, can be applied to develop measures of the price competitiveness of different tour packages. This paper has three aims: To set down the essence of the preferred approach to measuring price competitiveness, noting its advantages and limitations; to employ this approach to construct price competitiveness indexes for package tours to Australia from Japan and the USA; and to indicate areas for farther research into the price competitiveness of package tourism worldwide.     

Tourism Market Recovery in the Maldives After the 2004 Indian Ocean Tsunami

SUMMARY

This paper will use a range of tourism data and a case study to examine the rates of recovery of ten source markets for the Maldives in the wake of the 2004 Indian Ocean tsunami. The market response and recovery rates for these ten markets varied significantly and the reasons for this will be explored. It is evident that a 'one size fits all' marketing strategy will not in itself be sufficient to achieve acceptable rates of recovery following a disaster. The strategies, opportunities and rates of market recovery experienced in the Maldives will provide useful insights for the marketing and monitoring of other destinations that have experienced a crisis or disaster.     

Human resource management approaches in Spanish hotels: An introductory analysis

Although Spain is one of the most important tourism destinations in the world, Spanish tourism firms need to be more competitive in order to continue attracting citizens from other countries and human resource strategies can help. The present study aims to identify the specific human resource practices applied by hotels. The variables of interest are those related to human resource profile (number of employees, nationality and sex) and to human resource strategies (recruitment, hiring and training strategies). A survey of the hotel establishments in the Valencian Autonomous Region shows that a hard human resource approach prevails and that hotels apply the same human resource strategies regardless of their category or competitive strategy (universalistic approach).     

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

This study examines of the ways in which Korean TV dramas affect Taiwanese consumers’ attitudes toward the locations where the dramas are filmed (onscreen locations). Previous studies have incorporated balance theory into product–character association models and have demonstrated that consumers tend to align their attitudes toward products with the valence of a character’s attitudes toward the products. Unlike previous studies, this article attempts to investigate the product–character association model in a cross-cultural setting where the ‘products’ considered are the onscreen locations. To account for the effect of similarity between Taiwanese culture and Korean culture, the concept of perceived cultural proximity is introduced into the balance-theory-based model. The results show that consumers’ parasocial relationships with a character and consumers’ attitudes toward the character are related to their attitudes toward the location. However, this relationship is significant only for those viewers with high perceived cultural proximity between Taiwan and Korea.     

The Development and Positioning of Business Related University Tourism Education

Abstract

The teaching of tourism at a higher education level has become well established in British universities, but in the UK, as elsewhere in the world, the place of tourism studies within the academic curricula remains uncertain. The paper considers the diversity and complexities of tourism studies through a categorisation of journal articles, and through an investigation of the underlying debates that have influenced the design of academic curricula in the UK. The paper concludes that tourism, at least at present, should not be regarded as discipline but as a field and that the most common approach in the UK has been to emphasise the business studies subjects. The University of Northumbria's established undergraduate travel and tourism management course is presented as a case study of this approach to the subject field.