旅游目的地品牌研究

旅游目的地营销经历了旅游地形象、旅游宣传口号之后,迎来了旅游目的地品牌竞争时代,构建旅游目的地品牌已经成为一种必然趋势。通过在前人研究基础上对旅游目的地品牌做进一步研究,探究了旅游目的地品牌内涵及自身发展规律,对旅游地品牌有进一步的认识,更好的促进旅游地可持续发展。     

城乡统筹一体化视野下成渝体育旅游资源整合开发研究

城乡统筹一体化为地方区域合作提供了保障,成渝地区一脉相承、旅游资源丰富、相得益彰,旅游特色显著,体育旅游要素日趋完善,充分发挥资源整合优势,建立资源共享,区域联动、线路互推、客源互送、信息互通、市场互融的区域体育旅游合作新机制,必将有力推动成渝体育旅游产业,实现区域旅游协调有序可持续发展。     

旅游资产证券化的多元模式探讨——以桂林旅游为例

针对旅游资产证券化模式单一的问题,本文运用广义的资产证券化理论,从实体资产证券化的角度,对国内旅游酒店板块上市公司资产证券化的现状进行了比较研究,分析了旅游上市公司在资产证券化方面普遍存在的问题,并以桂林旅游为例从旅游信贷资产证券化的角度对资产证券化模式的多元化进行了探讨,提出了桂林旅游资产证券化的战略构想。     

国际旅游岛重点统计问题研究

海南国际旅游岛开发建设是结合海南省情与社会经济发展总目标而提出的一项重大发展战略。加强国际旅游岛重点统计问题研究,科学发展海南旅游经济,确保海南旅游资源健康、协调、有序和可持续发展利用。     

高山、极高山地区山地旅游可持续发展研究——以康定木雅贡嘎地区为例

高山、极高山山地旅游资源的吸引力和资源的垄断性是低山、中山不可比拟的,符合世界旅游趋势求新、求异、求知的需求.然而,由于受到交通条件和户外装备条件的限制,高山、极高山旅游发展相对滞后.文本以康定木雅贡嘎地区为例,立足高山、极高山旅游发展的客观现实,确定高山、极高山地区山地旅游可持续开发要素六方面:景观要素,经济社会要素...     

江西三爪仑旅游资源开发研究

三爪仑是国家AAAA级景区,江西省唯一的国家示范森林公园,拥有丰富的旅游资源.但目前三爪仑景区旅游开发层次低,以湿地漂流为主的旅游产品容易受到气候的制约,漂流区周边的旅游资源未被合理开发利用.针对三爪仑旅游开发中存在的问题,本文设计了三条旅游产品线路—生态之旅、漂流之旅、宗教之旅,以期提升三爪仑旅游开发的层次,促进地区...     

Promoting Gondwana: presentation of the Gondwana Rainforests of Australia World Heritage Area in tourist brochures

An 800 km stretch of the Eastern coast of Australia contains some of the last remnant fragments of the sub-tropical rainforests that once covered much of the region. This natural resource – declared as World Heritage in 1986 as the Central Eastern Rainforest Reserves of Australia, but now known as the Gondwana Rainforests of Australia – serves as an important drawcard for tourist visitation to the region. Using a content analysis of 343 tourism brochures collected across one section of the Gondwana Rainforests area, this study examined the extent to which ‘rainforest’, ‘World Heritage’ and the ‘Gondwana Rainforests’ are present within text and imagery. Findings reveal a low prevalence of this ‘branding’; indeed only 3% of brochures mention ‘Gondwana’ or ‘Gondwana Rainforests’. As presentation is a key component of World Heritage-listed forests like Gondwana, the study's results reveal the importance of building awareness of the brand in the minds of users and the community.     

The tourism and peace nexus

Tourism has been heralded as a contributor to peace, however, the inconclusive findings of empirical studies render the need for a consolidation of theory that has in so far relied on case studies and the adoption of the contact hypothesis. Informed by political science theory, this paper proposes a methodological framework that can guide future research and aims to serve as a benchmark for researchers interested in temporal issues pertaining to conflict, peace and tourism. Signalling a departure from the simplistic notion that contact through travel contributes to social integration, the paper adopts a holistic conceptualisation of the multi-faceted and complex system of actors, sectors and dimensions of tourism spanning at the social, economic, political and environmental levels.     

The debate between empirical and broader phenomenological approaches to research

Since the end of the nineteenth century, the discourse between positivism and phenomenology has dominated the development of social science research methods. The argument is reflected in current tourism research and some scholars doubt the validity of positivism. Here opposing views as expressed in two recent Chinese publications are examined. By analyzing the two views and their methodology, the characteristics and limitations of both positivism and phenomenology can be highlighted. Both positivism and phenomenological methods have their own advantages and disadvantages, and an integration of the two types of research methods is most commonly used. In some specific research methods positivistic and phenomenological methods can be combined to attain more scientific knowledge. The paper also examines ‘technical rationality’, a philosophy which has been criticized by many for excessively focusing on the tool itself and so ignoring the research object and the purpose of the study. Yet although technical rationality does derive from positivism the former cannot simply be equal to the latter. It is suggested that the improvement of the scientific quality of tourism research is still the primary need for the development of the tourism discipline at present. It is not possible for tourism research to become a discipline purely through inclusion in specialized courses or existing subject content. Tourism research must become more scientific before it becomes a discipline.