“Step into the Real Texas”: Associating and claiming state narrative in advertising and tourism brochures

Texas is one of the most popular states for tourists. Using quantitative and primarily qualitative methods, we analyzed how marketers of small cities and towns associate their place to four central components of the Texas state narrative – the flag, official and unofficial symbols, territory, and social–historical mythology – in advertising and tourism brochures in the years 2008–2010. We discovered that in parallel to the overuse of the “associating to well-known brand/narrative” strategy, marketers also invest efforts toward claiming the narrative. Thus our second goal was to discover which techniques were used in order to claim the state narrative. Using the state of Texas as an example may provide a test case for typology, associating and claiming state narratives in promotional materials.     

Construction and validation of a scale to measure tourist motivation to consume local food

Although the importance of the role of local food in tourism has begun to form an academic debate in the last decade, little effort has been invested in understanding what tourist motivations influence consumption of local food and beverages in a tourist destination and to develop a measurement scale for those motivations. Thus, this study adopted the comprehensive procedures of measurement scale development recommended by prior studies. The scale development procedure yielded a five factor measurement scale with acceptable levels of reliability and validity. Five underlying motivational dimensions of local food consumption were labelled: cultural experience; interpersonal relation; excitement; sensory appeal; and health concern. The outcomes and applications of the developed scale are discussed both in terms of theoretical and managerial implications.     

Immigration and international inbound tourism: Empirical evidence from Australia

Immigration can potentially influence tourism flows. However, in spite of the vast number of studies on tourism demand modelling, the immigration-tourism linkage has not received much attention in the empirical literature. This paper seeks to address this gap. A dynamic demand model is developed and estimated using data from 1980 to 2008 for the 15 main markets of Australia. The explanatory variables included are income, own price, price of a substitute destination, airfare and immigration. The estimation results empirically establish the connection between immigration and inbound tourism. The short run and long-run immigration elasticities generated are 0.028 and 0.09 respectively. Additionally this paper demonstrates that omission of prices of substitutes affects the value of the own price elasticity of demand. The results have implications for future research and for stakeholders who can improve the efficiency of their planning exercises by taking into account additional information on immigration trends.     

Estimating the long-run effects of socioeconomic and meteorological factors on the domestic tourism demand for Galicia (Spain)

Tourism is one of the more important sectors for the economy of Galicia (northwest of Spain). The aim of our study is to quantify determinants of Galician domestic tourism demand and their impacts. Additionally, confidence intervals for these impacts are calculated by bootstrapping data. The results show that income, Eastern vacations and the celebration of the Holy Year of the Apostle Saint James have had a relevant positive impact on tourism. There is also a significant positive connection between a meteorological phenomenon, the North Atlantic Oscillation (NAO), and tourism demand. On the other hand, the differential rates of inflation between Galicia and the rest of Spain and the 2008 economic crisis have had a negative effect.     

湘中民俗旅游开发的关键措施及主要产品设计思路

开发湘中民俗旅游有四大关键问题亟需得到有效解决,这要求采取对湘中民俗旅游发展具有关键作用的七个方面的措施。并且,在明确湘中民俗旅游开发主题的前提下,理清民俗旅游产品的设计思路,构建一个湘中民俗旅游主要产品的体系。     

苏州旅游服务贸易竞争力影响因素的实证研究

本文运用实证的方法分析了苏州旅游服务贸易竞争力的影响因素，得出了友好城市个数和星级饭店数量是影响苏州旅游服务贸易竞争力的结论，提出了政府要扩大友好城市数量、加深友好城市合作空间、提高扩大旅行社数量、提高国际旅行社服务质量等对策和建议。     

Crisis Communication and Recovery for the Tourism Industry

Abstract

As the number of disasters and crises affecting the tourism industry increases, it is becoming necessary to understand the nature of these disasters and how to manage and limit the impacts of such incidents. This paper defines crises and disasters before discussing the area of crisis communication management and crisis communication in the tourism industry. The paper then applies the foot and mouth disease (FMD) which occurred in the United Kingdom to crisis communication theory at a national level (by examining the response of the British Tourist Authority) and at a local level (by examining the response of a District Council). The response was limited in part because of a lack of preparedness, but also due to the nature of the foot and mouth outbreak, and the speed and severity of international media coverage. Action was taken in the emergency phase of the crisis and was reactive involving inconsistency in developing key messages to stakeholders, partly due to confusion and a lack of information at the national level. Recovery marketing was also limited due to the length of time of the disease outbreak. This paper provides lessons for destinations and organisations are discussed which may help develop crisis communication strategies for tourism organisations.     

Factors affecting hotel human resource demand in Taiwan

This study explores the factors affecting hotel human resource (HR) demand and focusing on the organizational, industrial and macroeconomic factors of the hospitality industry. A prediction model was built with eight independent variables and four dummy variables. Secondary data was collected via a governmental statistic database, and regression analysis was performed using the Generalized Least Squares (GLS) method. The results show that the HR demand of international tourist hotels is more likely to be affected by industrial factors and macroeconomic factors, while the HR demand of standard tourist hotels is less complex, and is mainly affected by organizational factors.     

广西北部湾经济区紧缺国际化旅游人才开发对策研究

在经济全球化和区域经济一体化的大趋势下,拥有重要战略地位的广西北部湾经济区的旅游逐步走向国际化,但其人才资源现状与旅游国际化战略发展需要不相匹配,高素质、高层次的国际化旅游人才缺乏。本文分析了广西北部湾经济区旅游国际化的背景与人才需求现状,提出了从培养和引进国际化旅游职业经理人、吸纳国际旅游企业落户北部湾、建设国际旅游管理人才培训基地、建立国际旅游人才合作交流机制、整体引进国际旅游咨询公司、培养东盟小语种旅游人才等方面开发国际性旅游人才的建议。     

旅游地对周边乡村社区居民的影响研究——以北京蟹岛度假村为例

旅游的发展给旅游目的地带来了广泛的影响,而目的地居民是旅游影响的主要承担者。本文通过对北京市蟹岛度假村周边乡村居民的深度访谈,从访谈资料中进行NVIVO编码分析,从而发现旅游地对周边乡村居民产生的积极或消极的经济影响、社会影响以及环境影响等。