中国艺术品投资收益:离岸与在岸市场的特征和互动

文物艺术品既是一个国家的历史印记和文化瑰宝,也是情感资产和动产。本文基于2000-2017年全球艺术品核心市场--北京、香港、纽约和伦敦核心拍卖行中国书画的微观数据,使用特征价格法构建全球中国艺术品市场价格指数,展示全球中国艺术品拍卖市场发展的全貌,同时创新性地使用重复交易数据探讨离岸和在岸中国艺术品市场投资特征和互动关系。研究表明:北京和香港市场作为中国艺术品最大的在岸和离岸拍卖市场价格相互联动,走势基本一致;艺术品财务收益和精神回报是艺术品投资收藏和消费的主要原因,不同市场间财务收益和风险分散的差异是艺术品市场资产配置和资金流动的动力;纽约和伦敦市场中国艺术品投资收益率低于北京和香港,香港是全球中国艺术品投资收益率最高的地区,重复交易中的北京-香港交易策略占优,离岸香港市场得天独厚的环境优势使香港中国艺术品市场未来发展前景可期。     

对刘熙载论《左传》叙事艺术的阐释

纷者整之、孤者辅之、板者活之、直者婉之、俗者雅之、枯者腴之,是刘熙载《艺概》对《左传》叙事艺术的重要总结。但这六个方面各为何意？都具体就《左传》哪些叙事而言？作者未说,引用者不讲,多数读者不免糊涂。因此笔者不揣冒昧,拟结合自己读《左传》的一些体悟,对刘氏这些观点作若干阐释,以期对《左传》研究有所推动。     

地方民族民闻文学艺术旅游文化产业化创新——以桂林古东瀑布景区为例

通过对文化内涵的深度发掘、景观环境的创造设计、家园梦幻的情境设置、娱乐项目的产品研发、动漫影视的创新创意、旅游商品的基地建设、网络宣传的策划推动,可快速形成集聚化、规模化、衍生发展和扩散力强大的民族旅游文化创意经济产业体系,推动产生千亿元的社会、文化、经济综合产业效应,最终实现民族民间文学艺术及其优秀传统文化的代际传承和创新保护目标,并获得民族传统文化的整体性提升转换和民族文化旅游创新繁荣的永续发展活力。     

静电粉末喷涂

本文介绍了静电粉末喷涂的工作原理,并与传统烧漆工艺进行了对比,提出了适宜于静电粉末喷涂的工件情况。     

艺术类青年教师在教学中要处理好八个关系

青年教师思想活跃,精力充沛,工作积极热情,能紧跟时代潮流,富于创新性。也正是依靠这些朝气蓬勃、思想观念新的青年教师队伍,我们的艺术教育才生机勃勃,不断发展、成熟,培养出大批的艺术类人才。涌现出大批好的艺术作品。但是,艺术类专业的部分青年教师,存在着理论功底不扎实,教学经验不足,奉献精神和责任意识不强以及眼高手低等弱点,这些都影响着教学质量的提高。     

复沓的文学意义及美学效果

生活是创作的唯一源泉，复沓正是生活赐与文学创作的技巧。本文列举了中外名著及当代力作，意在论证复沓的文学意义和美学效果，旨在启发文学界全面继承中华民族的创作精髓。文章提出了复沓体现创作造诣，它是一种形式美学，它具有可训练性及可操作性的新观点。     

《中国少数民族文艺理论集成》注释误漏举隅

《中国少数民族文艺理论集成》一书的出版填补了我国文艺理论研究史上的不少空白。但由于此书成于众手，错舛之处亦在所难免．按页码顺序从该书中可拣出除刘禹锡部分（刘禹锡部分有另文论之）之外的、有明显误漏的注释十二条，并有翔实的史料可为此举证。     

Retail Luxury Strategy: Assembling Charisma through Art and Magic

Luxury retail strategy differs from other retail strategies not merely in distinctive formulations of product, price, distribution, and appeals to customer distinction. Instead, it increasingly stands or falls on the legitimacy of a charismatic creative director. The director offers an aesthetic brand ideology. Luxury retail draws on the principles of art and magic to assemble the charismatic persona of the creative director and to diffuse his aesthetic ideology to the brand. Moreover, luxury retail strategy enlists magical and aesthetic principles within and without the store to achieve these ends. Finally, retail luxury is producer rather than consumer oriented and seeks to generate awe rather than community. This strategy appears to be to some extent a response to legitimacy crises provoked by recent strategic extensions of luxury brands into mass marketing. We offer some implications for marketing in which the charisma of a key personage is at stake.     

Effects of art in retail environments

Artworks have been introduced to retail environments outside of the art gallery and museum setting, with the assumption that art can transfer everyday consumption experiences into special and memorable ones. However, the question on the effectiveness of the placement of artwork in retail environments in influencing consumers’ behaviors and experiences has not been addressed. Using the Sacred Heart sculpture by Jeff Koons, we conduct two studies to test the influence of art on an individual’s behavioral intention to visit a restaurant and expected experience of food consumption. Study 1 corroborates that the effect of attitudes toward an artwork on behavioral intentions is amplified when consumers’ art knowledge and levels of openness to experience are low, indicating that consumers who lack art appraisal skills are likely to be dependent on their attitude toward art. Study 2 examines the mediating roles of attitudes toward an artwork and an artist by manipulating art attractiveness and artist information as the sources of esthetic perceptions. The artist information serves as the factor boosting the effect of art attractiveness on the behavioral intention through the mediation of attitudes toward the artwork and the artist. Results show that how consumers perceive an artwork, namely artistic processing in a retail environment, is powerful in leading them to enter a store and have desirable consumption experiences. Retailers can also enhance consumer experience by selecting artworks based on target consumers’ level of art knowledge and openness to experience.