全文获取类型
收费全文 | 1000篇 |
免费 | 2篇 |
国内免费 | 1篇 |
专业分类
财政金融 | 19篇 |
工业经济 | 32篇 |
计划管理 | 56篇 |
经济学 | 65篇 |
综合类 | 78篇 |
运输经济 | 11篇 |
旅游经济 | 103篇 |
贸易经济 | 554篇 |
农业经济 | 7篇 |
经济概况 | 78篇 |
出版年
2024年 | 2篇 |
2023年 | 43篇 |
2022年 | 43篇 |
2021年 | 58篇 |
2020年 | 51篇 |
2019年 | 37篇 |
2018年 | 35篇 |
2017年 | 47篇 |
2016年 | 21篇 |
2015年 | 22篇 |
2014年 | 63篇 |
2013年 | 83篇 |
2012年 | 39篇 |
2011年 | 68篇 |
2010年 | 55篇 |
2009年 | 91篇 |
2008年 | 80篇 |
2007年 | 61篇 |
2006年 | 32篇 |
2005年 | 21篇 |
2004年 | 7篇 |
2003年 | 10篇 |
2002年 | 4篇 |
2001年 | 4篇 |
2000年 | 3篇 |
1999年 | 5篇 |
1998年 | 1篇 |
1997年 | 6篇 |
1996年 | 2篇 |
1993年 | 2篇 |
1992年 | 4篇 |
1991年 | 3篇 |
排序方式: 共有1003条查询结果,搜索用时 93 毫秒
101.
Although existing studies recommend that restaurant chains develop and communicate salient brand personalities, no research to date provides empirical evidence that perceptions of unique brand personality by consumers lead to positive outcomes in the restaurant business. Therefore, using a sample of 336 adults, this research models the causal relationships between brand personality perceptions, brand preference, attitudinal loyalty, and positive word-of-mouth (W-O-M) behavior for the Olive Garden and Chili's restaurant chains. It was found that for both chains, brand personality perceptions have a positive effect on brand preference and attitudinal loyalty, brand preference has a positive impact on attitudinal loyalty, and attitudinal loyalty has a positive influence on positive word-of-mouth (W-O-M) communication. In addition, for the Olive Garden and Chili's brands, it was also found that there is a direct link between brand preference and word-of-mouth behavior. 相似文献
102.
In Japan, some fishery cooperative associations use their fishery harbor names as a brand to differentiate their own shore fish. Most notable is the branding of mackerel. In this paper, we analyze the effects of branding using a discrete/continuous model. The results are as follows. First, there is first-mover advantage in the branding of mackerel. For instance, unlike other brands of mackerel, Seki-saba as the pioneering brand can increase its brand equity. Second, other brands have opposing effects that increase and decrease the brand equity of the pioneering brand. We find the former is strongest in the early stages of fishery branding when there are few competing brands of mackerel, while the latter becomes stronger in later stages when many other brands emerge. 相似文献
103.
This study investigates the structural relationships among responses to website advertisements, website attitudes, brand attitudes, and purchase intentions in the case of web advertisements for casual-dining restaurants. Responses toward advertising (Rad) factors were categorized as cognitive responses and affective responses. The SEM model in LISREL was used to examine the interrelationships among the proposed hypothesized constructs. Several empirical results were obtained. First, Rad had a positive effect on website attitudes. Second, website attitudes had a positive effect on brand attitudes. Third, brand attitudes had a positive effect on purchase intentions. Finally, some discussion and implications of the study are provided. 相似文献
104.
创意产业的兴起是我国经济转型的一种必然选择。处于成长期的创意产业,存在产业链欠完整、资金制约突出、知识产权缺乏有效保护、抗风险水平低等问题。改善我国创意产业成长的生态环境,需要经营者提升自身素质,也需要行业组织在组织、协调、服务中为其排忧解难,需要政府在建立产业链、加强金融支持、健全法律法规、改善教育等方面,提供更多的政策和管理扶持。 相似文献
105.
As foreign hotel brands continue to roll out their investment in China, the competitive landscape intensifies. Central to the success of these hotel brands is their ability to offer the unique features of their service offering, as reflected in the brand, in which employees play a key role. However, in the Chinese market, where the introduction of foreign hotel brands is in its initial stages, employee brand knowledge may be limited resulting in service behaviors that are inconsistent with the brand. Therefore, the adoption of a service brand orientation to guide employee attitudes and behavior is considered to be necessary. In an effort to realize productive service employees, this study examines the consequences of adopting a service brand orientation. Results suggest that a service brand orientation is imperative for positive employee brand-oriented behaviors as well as customer-oriented behaviors that are a consequence of an employee customer orientation. 相似文献
106.
Margarida Abreu Novais 《Journal of Travel & Tourism Marketing》2013,30(4):308-334
The use of event sponsorship or other types of sponsorship as a means to establish, enhance, or change brand image is a fairly common practice for a variety of organizations. This objective has been identified as one of the two most common goals for organizations to engage in sponsorship programs. The rationale behind the popularity of sponsorship as a marketing tool to achieve image goals is the general assumption that, by linking a brand to an event, the image of the event can be transferred to the image of the sponsor. Despite the increasing sophistication of event sponsorship and rising academic interest in understanding sponsorship practice, there is still a lack of in-depth understanding of how sponsorship processes work, in particular in what concerns its brand outcomes. The article addresses this issue by documenting, examining, and critically assessing the existing literature. The main explanations of brand image transfer, including theoretical frameworks and models, are presented; empirical research, divided into effectiveness of brand image transfer and the factors affecting such process, is analyzed; and two main issues found in the more recent articles—direction of brand image transfer and multiple sponsorships—are discussed. Finally, existing gaps are identified and research propositions are presented to guide future research. 相似文献
107.
The purpose of this research was to create and test a model of customer equity for chain restaurant brand formation. It has long been acknowledged that managing and enhancing customer equity influences a company's shareholder value, which is a reflection of long-term financial performance. A review of the current literature revealed three key determinants of customer equity: (1) value equity, (2) brand equity, and (3) relationship equity. Six hypotheses were derived and, based on data analysis, all six were supported. Value, brand, and relationship management were all confirmed to be important factors in enhancing customer equity in the chain restaurant industry. Further, brand equity has the strongest impact on the development of customer equity in this particular industry. Relationships among value equity, brand equity, and relationship equity were also identified. Managerial implications are discussed. 相似文献
108.
The evolving brand logic: a service-dominant logic perspective 总被引:1,自引:0,他引:1
Michael A. Merz Yi He Stephen L. Vargo 《Journal of the Academy of Marketing Science》2009,37(3):328-344
The meanings of brand and branding have been evolving over the past several decades. This evolution is converging on a new
conceptual logic, which views brand in terms of collaborative, value co-creation activities of firms and all of their stakeholders and brand value in terms of the stakeholders’ collectively perceived value-in-use. The authors argue that this new logic parallels and reflects
the related, evolving service-dominant (S-D) logic in marketing. They provide an historical account of the branding literature,
organize it into eras, and connect it to the evolution in marketing as captured by S-D logic. The analysis provides further
support for the S-D logic of marketing and suggests a related research agenda for furthering the understanding of brand and
branding. It also suggests that marketing managers might benefit from investing resources in building strong brand relationships
with all of their stakeholders and a service-dominant firm philosophy built around brand value co-creation. 相似文献
109.
This paper investigates linkages among “reverse imports”, foreign direct investment and exchange rates. As an example, we have in mind the competition in the Japanese market of a Japanese multinational firm and a Chinese domestic firm. Products are differentiated based on Japanese consumers’ brand name recognition. The model shows that yen appreciation leads to an increase in Japanese production in China and “reverse imports” and a decrease in Japanese domestic production. Due to the barriers in brand name, the exports of the Chinese firm could fall, because the increase of reverse imports may erode the market share of the Chinese firm, even though total exports from China increase. Further, we find that yen appreciation may improve the profits of the Japanese firm and welfare in Japan under reverse imports, against conventional wisdom. The predictions of the model fit well with the actual numbers and shed light on the current debate on the Chinese currency. 相似文献
110.
安徽省是传统茶叶生产大省,茶叶出口量居全国第三。但是面对欧盟、日本等国实施新的农药残留限量标准后,安徽茶叶出口遭遇到严重的绿色壁垒。本文分析了绿色壁垒对安徽省茶叶出口的影响,提出进一步扩大安徽茶叶出口的对策。 相似文献