Personalized ads on Facebook: An effective marketing tool for online marketers

A growing number of researchers have examined the effects of personalized advertising in traditional media, however, little has been known about personalized advertising on Facebook. The primary objectives of this research are threefold: (1) Develop a comprehensive model that captures the effects of perceived personalized ads on Facebook on customer attitudinal and behavioral reactions (ad credibility, ad avoidance, ad skepticism, ad attitude, and behavioral intention) to the ad; (2) Test hypothesized relationships using two data sets collected through an online survey; and (3) Develop appropriate customer segments based on personal views of personalized ads on Facebook. The paper reveals that eleven out of thirteen hypotheses are supported and that three market segments are identified including Ad Lovers, Ad Accommodators, and Ad Haters. The paper concludes with conclusion and discussions highlighting managerial and research implications.     

商业银行偿付能力风险、流动性风险与银行体系风险

宏观审慎监管需要微观基础.研究商业银行偿付能力风险与流动性风险和银行体系风险的关系,有助于监管当局制定合适的监管工具,有效管理银行业的系统性风险.中国未曾爆发过真正意义的银行业危机,因而研究影响银行业系统性风险的因素成为难题.在借鉴风险二维定义属性基础上,本文对商业银行偿付能力风险和流动性风险如何影响银行业稳定进行了实证分析.分析结果表明,当商业银行偿付能力上升时,银行风险承担会上升,进而增加银行倒闭的预期损失;商业银行流动性风险的上升也会增加银行倒闭的预期损失;商业银行偿付能力提高时,流动性风险会降低;商业银行流动性风险上升时,偿付能力风险也上升.     

Classification of micro,small and medium enterprises (M-SME) based on their available levels of knowledge

This paper proposes a novel and practical method of classifying micro, small and medium enterprises (M-SME) based on their available levels of knowledge. This classification considers that the specific problems that dominate a company’s operations are related to the level of knowledge available. Therefore, identifying the dominant problem groups facing the company can enable an estimate of the level of knowledge available in the enterprise.Data from 2698 Mexican M-SMEs are used to identify operational problems. The main problem groups are obtained through a cluster analysis. The proposed classification consists of three levels of knowledge based on the interpretation of the dominant problem groups in each enterprise. Each of the 2698 Mexican M-SME are classified by a discriminant analysis.Nearly half of the M-SME are classified as having a lower level of available knowledge, and only 10% are classified with the highest level. No difference is observed between the size of the company and the level of available knowledge. This means that growth in the number of employees and sales of M-SMEs is not necessarily accompanied by an accumulation of knowledge that companies can use to improve their operations.     

Managing the foreign investment portfolio: How industry and governance diversity influence firm performance

Foreign investment has been seen as an important strategy for learning about new technologies and markets. However, the link between the characteristic of a foreign investment portfolio and firm performance has not been examined in detail. Using panel data from 199 Taiwanese firms, this study examines how the foreign investment portfolio in terms of industry and governance diversity influences firm performance. This study finds that governance diversity has an inverse U-shaped relationship to firm performance, whereas industry diversity does not. In addition, this study also finds that their relationships are affected by R&D capability and industry profitability. The empirical findings of our study are useful for firms that invest in emerging economies.     

试论我国行业管理法的地位与体系

行业管理法是经济法体系中的一项法律，但是从宏观和微观的分类上行业管理法既不属于宏观经济调控法，也不属于微观的市场规制法，从其功能上来说行业管理法属于调整中观管理的经济法，行业管理法体系包含行业管理基本法、行业管理部门规章以及行业协会的自治规范等内容，具有指导思想和制度规范的立法，行业管理法对于促进行业领域的正常运行具有重要的意义。行业管理法与产业政策法规具有密切的关系，两者之间相辅相成，在国家的产业发展中共同发挥着指引和规范作用，研究行业管理法的地位和体系离不开产业政策法的分析介绍。笔者在本文中对行业管理法的地位和重要作用进行了分析，对行业管理法的体系内容也进行了详细的阐述，旨在通过本文的研究让更多人的认识到行业管理法，从而促进行业管理法作用的有效发挥。     

基于钻石模型的滨海新区制造业产业集群发展研究

天津滨海新区升格为国家级综合改革试验区的战略目标,是把以滨海新区为增长极的京津冀打造为环渤海乃至中国北方经济增长的发动机和最具国际竞争力的都市圈。本文借鉴迈克尔·波特的国家竞争优势钻石模型,构建一个地区制造业升级的竞争模型,并借助于这一模型对滨海新区制造业产业集群竞争力进行分析,从而就提升其产业集群竞争力进行了对策探析。     

Capability accumulation,innovation, and technology diffusion: Lessons from a Base of the Pyramid cluster

Although research on industry clusters has made many valuable contributions, a dearth of empirical evidence and theoretical reflection about the characteristics of Base of the Pyramid (BOP) clusters has persisted. Consequently, the literature still lacks a framework that incorporates the context, challenges, and dynamics encountered in such clusters. Drawing from clusters, capability accumulation, and innovation literatures, we develop a theoretical framework that provides a more fine-grained understanding of the dynamics encountered in BOP clusters, the role of support organizations, the importance of capabilities accumulation in firms, and the challenges associated with technology development and diffusion within such settings. We use case study research method conducted in a traditional granite-mining cluster in Brazil, based on 154 interviews with key informants between 1999 and 2011. Our findings suggest that BOP clusters present different dynamics when compared to clusters elsewhere, because of the existence of idiosyncrasies such as additional barriers to technology diffusion, especially when coupled with a lack of coordination and misaligned policy approaches. We contribute to the literature by arguing that the process of technology diffusion in BOP clusters is hindered by these barriers, and that technology development without wide diffusion within BOP clusters can become a source of social exclusion and wealth concentration. Moreover, in large emerging economies, global pipelines are not necessarily the only path for BOP clusters to achieve competitive advantage and sustainable growth, as suggested in the clusters literature.     

Older shopper types from store image factors

This study aims to characterise the older shopper by exploring unobserved heterogeneity within the segment and developing an older shopper typology from an empirically derived store image scale. Store attribute theory informed a two-stage research design. Firstly, a ‘pool’ of salient store attributes was identified through in-depth interviews. Scales were then developed and quantitatively tested using data collected through a household postal survey. Seven store image factors emerged, forming the basis of the typology. Five clusters were subsequently profiled using behavioural and demographic variables: Prudent neutrals, All-Round demanders, Reluctant casuals, Demanding sociables, and Affluent utilitarians. A discussion of the resultant classification's utility in terms of retail strategy, including opportunities for better targeting through adjustment of the retail offer, is presented. This study develops a store image scale that reflects the importance of store choice decisions of older shoppers, extending store image research by providing contemporary insights into the requirements of older shoppers in a changing retail environment.     

新中国成立60周年新疆的工业发展回顾与成就

解放前，新疆的工业几乎一片空白。新疆成立后，在国家的大力支持下，新疆工业发展从无到有、从小到大，特别是改革开放三十年，更是新疆工业发展最快、成效最好的时期。本文通过对新疆工业发展历程的回顾，阐述了新疆工业发展取得的显著成就，即逐步形成了以石油天然气开采和石油化工为主导，以纺织、轻工、建材、钢铁、电力为支柱，包含煤炭、食品、机械电子、有色金属等门类较为齐全、产品丰富、特色鲜明的较为完善的现代工业体系。     

以更新的理念与手段应对新的养老问题——广西从家庭养老向社会化养老过渡的对策研究

今后一定时期,广西总体上从传统家庭养老向现代社会化养老过渡将是大势所趋。应该在推广养老保险等社会保障体系,以及居家养老加社区服务方式的同时,结合广西区情,参考区内外的经验做法,从四个方面采取更新的对策手段:政策更新——加强政府在社会养老方面的政策倾斜与扶持力度;服务更新——建立新型职业化与义务化结合的养老服务队伍体系;产业更新——从四个主要层面发展"银发产业";观念更新——倡导适应新形势的养老新观念。