Research of public policy-making and marketing effect --Taking Taiwan＇s consumption voucher for example

Public policy-making is usually subject to influence from environmental factors at home and abroad, and ＂crisis＂ is often the key point for public policy to be listed as the important objective of government policy. In order to deal with the global financial tsunami in 2008, Taiwan government puts forward a number of public policies to revitalize the economy, and issuance of consumption voucher is one of the most important plans. It will cost NT$ 82.9 billion to issue consumption voucher, which is a large sum. It is worth evaluation of whether these paying taxes are used properly. Therefore, this research is to test the effectiveness from two levels： public policy-making and marketing management of public policy. The research results indicate that the public policy-making process is very rigorous and the marketing management shows a good effect, people generally think it as a benevolent policy. The high level of exposure makes the consumer confidence index rise and contributes to the positive improve effect of tax revenue. Besides, consumption voucher also promotes other effects, such as enhance Taiwan＇s international visibility, help the needy, replacement of the new identity card, catch the wanted suspect, etc. In a word, Taiwan government made a right decision to issue the consumption voucher and has made brilliant achievements in it.     

多源置信综合的雷达与ESM协同跟踪方法

跟踪空间邻近目标时,仅依靠运动学信息不足以实现可靠的数据关联,而基于动目标指示器（Moving Target Indicator,MTI）雷达和电子支援措施（Electronic Support Measurement,ESM）的多源异类传感器数据融合可以通过提升数据关联性能达到改善跟踪性能的目的。通过构建基于五种成比例再分配规则（Five Proportional Conflict Redistribution Rules,PCR5）置信度量的数据关联策略,将目标运动学信息和属性信息结合做多特征推理,解决异类传感器数据的不确定性和不一致性;利用Dempster-Shafer（DS）证据理论方法进行属性融合更新,完成属性信息在时间序列上的相干积累,实现空间邻近目标的可靠跟踪。该方法从数据关联和状态估计两方面联合进行改进,通过引入属性信息提升数据关联的正确性,从而提升跟踪性能,实现多源异类信息下的协同跟踪。仿真表明,相比于仅雷达跟踪、雷达和ESM序惯跟踪等方案,该方法可有效提升跟踪精度和关联性能。     

Early warning indicators? The effect of consumer and investor sentiments on the restaurant industry

This study looks at the influence of cyclical fluctuations of the consumer confidence index (CCI) and the volatility index (VIX) as early-warning indicators of the variations in restaurant performance. The industry has traditionally focused on past data and on microeconomic influences to anticipate its future performance, a procedure that does not consider possible cyclical fluctuations in restaurant performance metrics. These fluctuations are driven by sentiments of consumers and investors. The study uses the cyclical component of the applied data, followed by unit root and cointegration testing, with subsequent application of the Limited Information Maximum Likelihood technique. The results show both indicators have an effect on restaurant performance, where VIX has an impact on the current, expected, and overall restaurant performance, while the CCI’s influence is only partial (current performance). Policy-makers and planners could benefit from anticipating features of indicators to assess and steer the future performance of the restaurant industry.     

浅析区块链技术对小微企业信用认证及融资的作用

随着经济社会的全面发展,经济全球化已经成为全新的发展趋势,紧随其后的是后金融危机时代的到来。区块链是一种特定的数据技术,它在安全和便捷方面一直被业内人士所看好。论文围绕区块链技术对小微企业信用认证及融资的作用展开讨论分析,通过讨论分析有助于实现小微企业成功融资,为我国小微企业提供强有力的保障与支撑。     

保税物流通关效率研究

研究目的是为了提升保税物流效率。希望能够影响或给政府部门一定的启示,深入全面评估目前的监管模式和运作流程是否可以更便利,考虑是否可以节省社会经营成本,使海关等口岸管理部门有限的资源能够最大限度地保证物流的畅通。通过全面分析保税物流的发展现状,对影响保税物流通关效率的常见问题及海关的管理模式进行研究,开拓通关改革的思路;紧密结合通关的实际,应用定量计算和定性分析,提出＂虚拟转关＂和＂免税进口设备电子账册管理＂等改革建议。并密切结合企业实际运作的现实背景和结合海关法律与政策,应用了一线实际基础数据,对大通关的概念做了一定的阐述,研究了加工贸易监管模式改革可能性,提出了＂大通关＂的企望要在两方面突破：解放思想,创新海关保税物流监管理念;全国海关一盘棋。     

新冠肺炎疫情对消费者信心的冲击效果与作用机制 ——基于中国35个城市居民问卷调查的分析

本文基于2018—2020年“中国城市生活质量调查”数据,以新冠肺炎疫情为一次准自然实验,利用双重差分法,检验新冠肺炎疫情对消费者信心的影响。研究发现：新冠肺炎疫情在一定程度上降低了消费者信心,但收入较高人群的消费者信心非但没有降低,反而升高了。另外,从政府信息公开角度进行机制检验发现,政府关于新冠肺炎疫情方面的信息公开会在一定程度上缓解疫情对消费者信心的负面影响。因此,应当理性地看待新冠肺炎疫情对消费者信心的影响,针对特定群体制定相应的政策措施;同时,充分利用各种信息公开渠道,缓解疫情对消费者信心的负面影响,提振消费者信心,激发市场活力。     

School and family environments promote adolescents' financial confidence: Indirect paths to financial literacy skills in Finnish PISA 2018

This study investigates the associations of adolescents' financial socialization factors—financial education in school and families—with financial confidence (i.e., confidence in using financial and digital financial services). In addition, we examine how financial socialization factors indirectly relate to financial literacy skills through financial confidence and the role of demographic factors (adolescent gender, grade level, parental education, family wealth) on financial socialization, financial confidence, and financial literacy scores. We used data on the 4328 Finnish 15-year-olds participating in the 2018 Programme for International Student Assessment (PISA). We measured financial literacy by cognitive test items and assessed financial socialization and financial confidence by adolescent questionnaires. First, the results showed that financial education in school positively predicted adolescents' confidence in using financial and digital financial services. Second, financial education at schools and in families indirectly predicted students' financial literacy through confidence in using digital financial services. Third, older adolescents were more exposed to financial education at school and in families, whereas adolescents from wealthier families and girls (vs. boys) were exposed to a more frequent discussion of financial matters with parents at home. Furthermore, the boys were more confident in using financial services than the girls, although the financial literacy score did not differ by gender; older adolescents were more confident in using financial services and achieved better financial literacy than younger ones. Finally, higher parental education in the family related to higher financial literacy but not to higher financial confidence, whereas family wealth was related to higher financial confidence but not financial literacy.     

论重振我国股市投资者信心

自2001年以来,我国股市投资的信心一直处在“下降通道”中,目前正面临着丧失殆尽的危险。要想从根本上扭转这种局面,使我国的股市摆脱目前的困境!急需要我们实行积极的股市政策,即要营造理论大环境、破解历史大难题、转变调控大思路、夯实市场大基础。     

Consumer power and choice deferral: The role of anticipated regret

This paper examines the influence of social power on consumers' propensity to defer choice. Based on the notion that elevated power reduces regret anticipation—the fear of making a wrong choice—it is proposed that power influences the extent of choice deferral by reducing consumers' susceptibility to anticipated regret. Because of the regret-based mechanism, power can increase or decrease consumers' propensity to defer choice, depending upon the situational factors that are associated with anticipated regret, such as salience of regret, outcome reversibility (e.g., return policy), and locus-of-regret (postponing vs. choosing now). Using different manipulations of power, seven studies provide consistent support for the proposed effects and show that situational factors and marketing strategies can induce, turn off, or even reverse the effect of power on deferral. Theoretical contributions and managerial implications are discussed.