对国有企业内部审计发展定位的思考

发展我国国有企业内部审计事业是市场经济条件下完善公司治理结构、加强企业内部控制的重要举措,也是当前国有企业改善经营管理、提高经济效益的战略选择.本文从企业内部审计在内部控制系统、现代审计监督体系中的角色定位入手,对我国国有企业内部审计的职能拓展、组织发展以及职业发展的定位问题进行了探讨.     

会计人员的责任对象及其定位探讨

文章结合新《会计法》对会计人员的责任对象及定位问题进行了较深入的探讨。     

论我国税收信息化的建设及其意义

我国税收信息化的建设与发展,特别是金税工程的建设、税收征管软件的推广应用和出口退税管理系统的信息化建设,极大地促进了我国税收管理的现代化进程。     

广西新建本科院校的办学定位与发展思路探析

新建本科院校是我国高等教育体制改革的产物.新建本科院校的定位应是立足本地,为地方经济服务,培养应用型人才.随着广西经济社会的发展,广西新建本科院校将为培养大量对口专业的应用型人才、促进我国与东盟国家经济共同发展与友好往来做出贡献,在区域经济的发展与合作中大有作为.     

Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

市场导向:概念与实施

针对企业对市场导向问题存在一些模糊的认识.本文立足企业管理层面,对这些问题进行了分析和阐述,以期对企业按照市场导向原则进行经营管理有所助益.     

论中部地区的战略定位

中部地区是我国全面建设小康社会的重点区域，是我国新型工业化的主战场，是我国区域经济协调战略中的重要枢纽，将其定位为中国经济第四增长极具有十分重要的意义。中部地区具有较强的经济实力和经济联系、丰富的自然资源和雄厚的产业基础、突出的区位优势和优越的交通条件、很强的科技实力和不竭的创新能力，完全可以建设成为“第四极”。     

Organizational capabilities in e-commerce: An empirical investigation of e-brokerage service providers

E-commerce not only has tremendous potential for growth but also poses unique challenges for both incumbents and new entrants. By examining drivers of firm performance in e-commerce from a capabilities perspective, the authors conceptualize three firm capabilities that are critical for superior firm performance in e-commerce: information technology capability, strategic flexibility, and trust-building capability. The extent and nature of market orientation is conceptualized as a platform for leveraging e-commerce capabilities. The authors test the effects of e-commerce capabilities on performance (e.g., relative profits, sales, return on investment) using data from 122 e-brokerage service providers. The results indicate that information technology capability and strategic flexibility affect performance given the right market orientation. Amit Saini (asaini2@unl.edu) is an assistant professor of marketing at University of Nebraska-Lincoln. He conducts research in the area of marketing strategy, technology-marketing interface, e-commerce strategy, and customer relationship management. He has presented papers at major conferences, and his research appears in theJournal of the Academy of Marketing Science and American Marketing Association—Marketing Educator’s Conference Proceedings. His industry experience includes sales management and quantitative market research. Jean L. Johnson (Johnsonjl@wsu.edu) is a professor of marketing at Washington State University. Her research includes partnering capabilities development in, and management of, interfirm relationships and management of international strategic alliances. Her research appears in journals such as theJournal of Marketing, the Journal of International Business Studies, theJournal of the Academy of Marketing Science, and theInternational Journal of Research in Marketing. She serves on the editorial boards of theJournal of Marketing, theJournal of the Academy of Marketing Science, the Journal of Retailing, theJournal of Business and Industrial Marketing, and reviews for others. She spent several years in the advertising industry and has lived, taught, and conducted research in France and Japan. She has been selected to cochair the 2006 winter American Marketing Association (AMA) conference.     

论中国媒体经济的现代走势

媒体经济作为中国市场经济的产物,有其特定的市场内涵、运行轨迹、运作模式以及未来走向。中国媒体产业在完全实现由计划经济向市场经济的转化之后,中国现代媒体经济走向世界就成为必然。     

我国原产地规则存在的问题与对策研究

原产地规则(Rules of Origin,ROOs)是国际贸易中的一项重要规则和各国海关管理的一项重要制度,它涉及到每一国家和地区的经济贸易利益,因此已成为各国对外贸易政策的重要组成部分。然而当美国、欧盟等发达国家、区域集团把原产地规则作为一种“灰色”的政策工具灵活自如地运用时,中国对原产地规则的运用却仍停留在最惠国和普通两栏关税税率的计征和进口国别统计上。由此引发了大量的他国歧视性地使用原产地规则的纠纷。中国制定和运用相对完善的原产地规则以抵御贸易保护主义、维护自身利益已迫在眉睫。