工业用户用电信息互动通信平台技术经济特性分析

分析了工业用户用电信息采集系统的现状,提出在新的电力市场改革和智能电网建设背景下,采用以太网无源光网络（EPON）技术组建工业园区用电信息互动通信平台的设想,并给出了相关技术经济特性分析。     

Exploring reputation of B2B partnerships: Extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships

Reputation is a concept that has been widely studied in terms of the perceptions of characteristics of single firms. We argue that there is merit in extending the study of reputation to the perception of characteristics of inter-firm partnerships. Cases of business-to-business partnerships are used to explore the notion of partnership reputation and its associated characteristics. Insights from the study of corporate reputation are used to develop a conceptual model and propositions that specify some of the characteristics and outcomes of partnership reputation. We propose that partnership reputation includes perceptions of mutual understanding, flexibility of interaction and synergy. The benefits of partnership reputation are then explored in terms of the positive behaviours such a reputation may engender with stakeholders. The paper concludes by discussing limitations and outlining directions for future research.     

建立效率与公平良性互动的有效机制

公平和效率是各国经济发展中存在的重要问题之一 ,要使二者统一并能够得到协调发展和可持续发展 ,关键就在于寻求一种有效途径 ,建立起一个既能保证公平又能提高效率的平衡机制。因此 ,从重视人力资本投资、进行区域整合和建立完善的社会保障制度等方面着手 ,建立良性互动的有效机制 ,是促进效率与公平协调发展的有效途径。     

办公任务中软颈托对人体生物力学负荷及舒适度的影响

坐姿办公的普及提高了颈痛的发生率,非医疗建议下的颈部护具使用需求逐渐增加。为了评估软颈托在典型办公任务中的干预作用,探讨其日常使用价值,31名健康受试者分别在佩戴和不佩戴软颈托的情况下,完成规定的坐姿交互任务,记录运动学参数、表面肌电值及主观评价。结果显示：软颈托仅影响个别任务的头颈屈曲角和手腕水平最远运动距离,其余运动学参数无显著差异;不同任务中,竖脊肌、胸锁乳突肌、上斜方肌活动均有所下降;后颈部不适减少,但前颈部新增轻微不适。因此,软颈托不能矫正姿态,但能够降低颈部肌肉负荷和疲劳不适感,且不会对日常造成阻碍,虽然有组织界面压力风险, 但仍适合作为日常辅助干预措施被使用。     

In bot we trust: A new methodology of chatbot performance measures

Chatbots are used frequently in business to facilitate various processes, particularly those related to customer service and personalization. In this article, we propose novel methods of tracking human-chatbot interactions and measuring chatbot performance that take into consideration ethical concerns, particularly trust. Our proposed methodology links neuroscientific methods, text mining, and machine learning. We argue that trust is the focal point of successful human-chatbot interaction and assess how trust as a relevant category is being redefined with the advent of deep learning supported chatbots. We propose a novel method of analyzing the content of messages produced in human-chatbot interactions, using the Condor Tribefinder system we developed for text mining that is based on a machine learning classification engine. Our results will help build better social bots for interaction in business or commercial environments.     

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Grounded on service-dominant logic (S-D logic), a vital issue for marketers is to understand how the multiple approaches encouraging consumer participation (CP), as manifested by consumer-consumer interaction (CCI) and consumer-brand interaction (CBI), reflect on the extent of consumer-brand engagement (CBE). This study examines the role of CCI and CBI in driving the CBE's cognitive, emotional and behavioral dimensions, and their effect on consumers' behavioral intentions based on repurchase intention and ongoing search behavior. Data collected from 316 Malaysian consumers using a self-administrated online survey was analyzed using Partial Least Square – Structural Equation Modelling (PLS-SEM). The findings demonstrate the importance of the two forms of CP in strengthening the CBE dimensions, revealing that the cognitive engagement is an influential driver of consumers' ongoing search behavior, while emotional engagement and behavioral engagement are significant predictors of consumers' repurchase intention. We provide meaningful implications for marketers to manage CP on social-media platforms.     

自我监控、互惠机会与考核目的对绩效评价结果的影响 ——一项准实验研究

绩效考核是人力资源管理的重要工作,考核结果出现偏差是绩效评价常见的问题。从评价者人格特质和考核情境因素入手,分析评价者的心理过程和行为表现,为理解考核结果偏差提供了新的视角。以学生评教准实验模拟绩效评价活动,数据分析表明:评价者自我监控水平、评价者和被评价者之间的互惠机会、评价目的对评价结果有独立的显著影响;自我监控水平和互惠机会、自我监控水平和考核目的、自我监控水平、互惠机会和考核目的对评价结果有交互影响;高自我监控水平的评价者,在有互惠机会和管理性考核时,有更多的高评行为。研究证实了评价者人格特质和考核情境因素对考核结果的主效应和交互效应,对指导绩效考核实践有一定的价值。     

企业品牌价值共创系统模型及核心路径研究——基于消费者参与互动主导逻辑的视角

品牌的本质就是关系,品牌价值蕴含于企业和消费者的关系中。当前我国企业的品牌化发展仍然面临诸如品牌力不足、品牌转化率不断降低、品牌忠诚度趋于弥散等一系列挑战,其均指向了企业与消费者品牌关系重构的必要性。据此,本文在考查三种价值创造逻辑的基础上,在战略层面提出了以消费者参与互动为主导的、凸显消费者作为"生产型消费者"角色的品牌价值共创系统模型,进而在策略层面从三个维度阐明品牌价值共创的核心路径:互动定制,以个性化的品牌产品实现消费者个性化的品牌需求;共建平台,以构建品牌共同体强化品牌凝聚力;共创管理,以绩效、接触点与危机管理提高品牌生命力。     

How do young Chinese friendship groups make travel decisions? A content and interaction process analysis

ABSTRACT

Young Chinese tourists form an increasingly important market and they tend to travel in small friendship or family groups. This study examines how young Chinese friendship groups (aged between 18 and 35 years) make travel decisions. Using the observation approach, this study observes the group travel decision-making process of 10 small groups. Issues such as activity, cost, travel timing, transportation, climate, safety, and distance, were found to determine destination choice. The role and function of verbal and non-verbal behaviors in influencing group decision-making were also investigated. This study contributes to both general group interaction literature and tourism literature.     

中国小麦生产布局演化及影响因素研究

[目的]小麦作为我国重要的口粮作物,其生产布局变化影响市场供给的均衡性,关系小麦生产稳定,也关系国家粮食安全。[方法]采用1978—2014年全国省级面板数据,运用生产规模指数、集中度指数、生产重心指数及重心转变路径全面分析中国小麦生产布局空间演化特点,通过莫兰指数检验各区域小麦播种面积的空间相关性,构建空间杜宾模型分析小麦生产布局的影响因素。[结果](1)随着时间迁移,小麦生产布局由分散逐渐变集中,主要集中于中部、黄淮海地区,该地区的面积和产量对全国小麦生产的贡献最大;(2)无论是从播种面积还是产量角度,中国小麦生产重心都表现出自北向南再向东的趋势;(3)小麦生产的空间集聚效应随时间变化越来越显著;(4)灌溉水平和化肥投入对该区、相邻地区和全国的小麦播种面积均有正向作用,机械投入、政策和技术水平对该区、相邻地区和全国的小麦播种面积均产生负向影响,比较收益和非农就业机会对该区和相邻地区的小麦播种面积均有影响,但作用方向相反。[结论]建议小麦生产布局优化要注重发挥相邻区域农民的学习效仿能力,促进小麦品种研发技术提升,增强小麦生长的环境适应性,提高小麦生产的要素配置效率,关注非农就业导致的小麦播种面积波动,保障主产省农民收益。