基于业态创新的长三角零售市场一体化研究

长三角正处在经济结构提升，经济发展方式转轨的关键时期。探索、分析、研究长三角零售市场一体化建设，有着积极的现实意义。零售业态的创新是建设的核心。明晰基于业态创新零售市场一体化的生成环境、成长要素、发展趋势，以及把握业态创新内涵，即启动特征、进展特征、趋势特征，实现理念、技术、产品、管理、布局创新，是建设长三角零售市场一体化的关键。     

企业战略中经济利益与环境利益的博弈研究

经济与环境之间博弈一直是人们争论的焦点。根据争议的内容使用分类框架将相关文献分为4类加以分析研究,针对目前研究缺少实践指导的情况,提出基于价值分析的前瞻性环保投资决策方式,使用项目对价值的冲击和资源投入的灵活性两个指标来对前瞻性环保项目可行性进行判断,旨在通过为企业提供可操作性的投资指导,引导企业走适应自身特色的可持续发展之路。     

Brand placement in text: the short- and long-term effects of placement modality and need for cognition

ABSTRACT

The present research explores how placing a brand name in the dialogue versus the narration of a fictional text (i.e. placement modality) affects brand attitude and purchase intention. Moreover, it studies the moderating role of need for cognition (NFC) and measures brand responses both immediately after exposure and two weeks later. As predicted, encountering a brand name in the dialogue as compared to in the narration of a story is associated with lower brand attitudes for readers with high NFC at both measurement points. Purchase intentions are similarly affected, but the effects are only significant at a delay. In contrast, brand evaluations of readers with low NFC are largely unaffected by placement modality.