差异化战略:《新周刊》新锐之道

现在的杂志界“同质化”现象泛滥,许多刊物从封面到内容都是低层次重复。整个中国杂志界由于受体制的限制和束缚,存在创新意识和原创精神的缺失,难觅成熟的商业操盘。《新周刊》作为新闻时事杂志的“异类”,充分运用差异化战略,步步为营,闯出了一片新天地。文章从专题、封面设计、受众定位、经营方法等方面阐述了《新周刊》的差异化战略。     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

在ASP.NET下实现MVC设计模式的探讨

从视图、控制器、模型三个方面简要介绍了在ASP．NET环境下，MVC设计模式的实现，并讨论了MVC模式与其他模式的关系，最后对MVC的优点及缺点进行了分析。     

新会计准则的四大改进

中国新会计准则体系已于2006年2月15日正式发布,并于2007年1月1日起在上市公司率先实施。通过对新会计准则与原会计准则的比较,把握新会计准则的变化,对于贯彻实施新会计准则体系、提高上市公司质量、促进资本市场和谐稳定发展具有重要意义。本文认为新会计准则的四大改进为:会计目标定位于“受托责任观”与“决策有用观”的融合、会计信息质量强调相关性与重要性原则、会计要素的确认与计量国际趋同、财务报告体系更趋有用性。     

市场营销专业双语教学初探

双语教学是培养复合型人才的有效手段，是高校教学语言改革的一项新举措。从双语教学的含义和优势入手，着重分析市场营销专业双语教学的现状，探讨提高教学水平的若干建议。     

农民增收:建设社会主义新农村的保障

农民增收是解决农民问题的关键,也是构建和谐社会,建设社会主义新农村的保障。文章分析了农民增收的社会意义、我国农民收入现状及其原因,最后对农民增收的关键因素作了一些思考。     

社会养老保险新政的运行效果分析——基于沈阳市国有大型企业的调查

利用调查数据重点考察了社会养老保险新政的实际运行效果，指出了目前存在职工参保意愿不强烈、政策有效性尚不明显、对制度长期建设缺乏信心等现实问题，以期对养老保险制度的改革完善提供理论和政策依据。     

新时期加强高职院校德育工作的几点思考

通过对新时期加强高职院校德育工作的必要性和重要性的分析,提出以创新德育理念为先导、以延伸和优化德育途径和方法为突破、以提高德育工作队伍素质为保障,努力开创德育工作的新局面。     

由非货币性交易新准则引发的一系列思考

为了适应我国企业经营方式的变化和提高证券市场会计信息披露的质量，财政部于2001年初对非货币性交易准则重新予以修订。新准则实施1年来，发挥了抑制关联交易、打击证券投资市场投机活动的重要作用，体现了会计准则的中国特色和国际化的有机协调。但任何事物都有其两面性，新准则在其具体实施过程中出现了准则和制度的衔接、自身的发展与完善等诸多问题，而此类问题的出现应当引起广大会计界人士的关注。     

从个人决策向决策科学化转型——中国民营企业实现可持续发展必须跨越的台阶

21世纪是以数字技术、基因技术为基础,以信息革命和生物革命为标志的新经济时代。与时俱进,实现技术、产品、管理、组织、文化的创新,特别是重大决策的科学化,是企业获得持续发展的关键所在。不少中国民营企业至今对此认识不足,而迷信个人作用,搞个人决策,这正是造成其短命的重要原因之一。深入分析中国民营企业决策个人化的危害和根源,有利于实现从个人决策向决策科学化的转型。