P2P网络借贷平台倒闭原因的实证分析

自2013年以来,P2P网络借贷平台倒闭趋势持续蔓延。本文基于中国111个问题P2P网络借贷平台数据,探讨这些平台的地域分布、注册资本和生存时间等方面的特征,并对P2P网络借贷平台出现问题的原因进行了实证分析,研究发现：平台经营经验、地区行业竞争程度对问题平台生存时间有显著正向影响,而平台注册资本对问题平台生存时间无显著影响。     

基于O2O的顺丰“嘿客”便利店的商业模式分析

O2O模式是基于互联网的有效线上线下模式,这种虚拟世界与现实世界相互打通的全新模式已经得到社会广泛人士的支持与认同。本文主要是围绕顺丰"嘿客"便利店的O2O商业模式进行研究,分析其创新的O2O业务、市场环境与供应链模型,并对嘿客的自身管理模式和商业模式提出了一些建议。     

P2P网络借贷研究文献综述

与传统的银行贷款相比,P2P网络借贷从其诞生之日起就伴随着各种争议。目前,P2P网络借贷是一个相对较新的研究领域。文章首先叙述了当前主要P2P在线平台的运营模式,此外从"硬因素"和"软因素"两方面来分别阐述它们对贷款成功率的影响,由此得出了借贷双方信息不对称、网络安全风险和借新账还旧账等P2P网络借贷的三大风险。最终,在总结已有的研究成果的基础上,提出了自己对P2P网络借贷未来发展和研究方向的见解。     

The role of the brand in driving online loyalty for multichannel retailers

Multichannel retailers offer shoppers the possibility to cross channels to complete their shopping process. Multichannel retailers, unlike pure online sellers, offer shoppers multiple contact points to experience the brand. Also, multichannel retailers can leverage the trust and attachment to their brands that has been built with their offline presence to drive customers to buy online. Our paper explores the role of the customer relationship with the brand, with variables such as brand trust, brand attachment and length of brand relationship, as drivers of loyal behaviours towards the online channel. We compare the impact of these variables with those of the technology acceptance model. Multiple linear regression analysis is applied to data collected through a survey answered by 1533 multichannel retail shoppers in two product categories (apparel and consumer electronics) in two countries (UK and Spain). Our findings show that both brand trust and brand attachment have a positive impact on loyal behaviours towards the online channel, and that different loyalty behaviours, i.e. purchase intentions, word of mouth and electronic word of mouth are explained by different variables.     

热电厂能耗在线监测系统的应用研究

为了加强对能源消耗的监督,督促各用能单位不断调节运行方式,提高能源利用效率。通过对热电厂能耗系统的分析,基于电厂分散控制系统(DCS),利用能耗监测端设备,采集煤耗、发电量、水、汽、粉尘排放数据等,实现实时数据在线监测,达到监督检测目的。本文分析研究了能耗在线监测的系统设计思路、总体结构、主要功能模块、关键技术分析和系统配置等方面的问题,阐述了实施能耗监测的措施与方法,论证了能耗在线监测的可行性,实现在线传输与监测目的。通过监控平台实现调度协调,现场调整。     

网购平台信用评价体系系统研究

近年以来,网络购物取得了爆发式增长,给人民带来便利的同时,网络诚信问题也随之凸显。网购平台的信用评价系统是解决网络诚信问题的重要工具。本文以国内最大网购平台淘宝为例,系统研究了淘宝信用评价系统的优劣,存在的问题及原因,并就如何优化淘宝的信用评价系统给出了相关建议。     

我国民营银行的市场定位及经营模式研究

由民间资本发起设立民营银行既是经济转型发展的要求,也是民间资本自身多元化投资的需要。民营银行既有优势和机遇,也面临巨大的劣势和威胁。民营银行进入竞争已经十分激烈的银行业市场,必须寻找到一个明确而又适合自己的市场定位,才能站稳脚跟寻求发展。民营银行的市场定位应从两个维度考虑:所在地区和中小微企业,与大型银行错位竞争并提供更专业化的服务,有针对性地布局网点,借鉴"直销银行"的模式,基于中小微企业金融需求创新产品,与其他金融机构广泛合作,制定严格的风险控制制度。     

底子薄、空间窄、生态弱地区发展中政府—市场角色定位研究——以三峡重庆库区为例

三峡重庆库区在经济社会发展中受到经济底子薄弱、发展空间狭窄和生态环境脆弱三重叠加约束,这是新时代推进西部大开发中必须攻克的难题。破解三重约束叠加难题必须正确定位政府和市场在发展中的角色和地位,具体而言,在当前三峡重庆库区追赶全国人民平均生活水平这一特殊时期,应采取政府主角—市场配角模式,三箭齐发：破解经济底子薄弱难题,必须建立内生动力培育长效机制并推动库区经济高质高速发展;破解发展空间狭窄难题,必须跳出库区,在重庆全域范围内来重构生产力和城乡大格局;破解生态环境脆弱难题,必须由长江中下游生态受益区对三峡地区生态建设进行补偿。同时,要积极育新育大育强市场主体;充分发挥市场在库区微观资源配置中的决定作用。     

Bridge,Focus, Attack,or Stimulate: Retail Category Management Strategies with a Store Brand

We investigate a monopolist retailer's category management strategy where the main strategic decisions are how to horizontally position a store brand relative to the incumbent national brands and how to price the store and national brands for retail category profit maximization. We analyze a market composed of two consumer segments with differing tastes and heterogeneity with respect to willingness to pay and a product category consisting of two competing national brands and one store brand. We find that contrary to the existing literature, it is not always optimal for a retailer to position its store brand against the leading national brand; instead there are many situations where it is best to position the store brand close to the weaker national brand or to position it in the “middle” so it appeals to both national brands' target segments. In the process we identify four distinct category management strategies that a retailer can use with a store brand. In three of these the optimal store brand price is the brand's monopoly price, while in the remaining one strategy the price is lower. We also suggest an easy to implement means for a retailer to determine which strategy is best to use, depending on the particular competitive environment present before the introduction of the store brand and the relative quality of the store brand. We find that the store brand entry is most beneficial to the retailer when the national brands are moderately differentiated. Finally we show that introducing a store brand not only allows the retailer to garner a higher share of the channel profits through higher retail margins, but also often provides the retailer the benefit of increases in national brand unit sales as well as incremental sales from the store brand. JEL Classification: M310     

地热井钻井的实践及研究

通过对萨热1井和萨热2井两口地热井的施工、运动特点及规律的研究，提出了地热井的钻进及完井工序的要求，并针对地热资源即将进一步丌发的实际情况，确定了两口地热井的总结和分析，找出存在或发生的问题及解决办法，为将来的大规模开发地热资源提供技术支持，为地热田内寻找、开发地热总结了经验，丰富了地热井找水的理论。