移动通信网络优化现状及发展趋势

移动通信网络始终处于动态变化中,并且其用户群体庞大、移动性高、话务密度甚是不均匀,由此造成用户手机与基站的信号连接不顺畅,致使通信质量下降的现象。而移动网络优化技术可以有效的改善此局面,提高通信质量。文章介绍了移动通信网络优化的基本概念、存在现状,并对其发展趋势及方向做了总结预测。     

Sports Marketing

Although text messaging as a communication tool in society is rampant, research on its effects within print advertisements is lacking. To help fill this void, we employ three between-subject experiments (i.e., Study 1: text message vs. no text message; Studies 2 and 3: text message vs. traditional language). We posit that using text message copy in print ads is a unique (as grounded in distinctiveness theory) and fitting (as grounded in communication trust theory) approach to commune with targeted viewers and, therefore, should lead to favorable advertising outcomes. The experimental results confirm this notion. For example, responses concerning ad novelty, attention toward the ad, attitude toward the ad, purchase intention, and perceived brand trust are more favorable toward the text message condition ads. Implications and directions for future text message-related research are discussed.     

抓好过程控制确保专网通信服务质量

为满足用户需求，向用户提供优质服务，通信服务质量管理首先要重视并运用以人为本的管理理念和方法，以不断建立健全服务工作的规章制度为基础。加强服务的硬件设施维护，保证服务设备运行正常。同时，要做好各服务部门间、服务岗位间服务串连，不能因内部原因而影响服务。要运用激励机制，提高服务人员的积极性，促进服务水平的提高。积极做好与用户的沟通和交流，增加与用户的相互理解，对用户提出的意见和建议要认真加以分析研究，并及时反馈整改信息。     

基于IMC理论的动态营销能力构建

复杂的动态竞争环境对企业的营销实践提出了更高要求。基于整合营销传播理论的动态营销能力构建,是以创新能力、反应能力及关系能力为核心能力特征的动态资源,是持续获取企业良好营销绩效的重要来源。增强组织对环境变化的敏感性与适应性,可以提升企业的反应能力,剖析利益相关者需求并关注其变动可以实现与之的良好关系,个人与组织的知识管理,有利于提升企业的创新能力。三种能力互相作用,形成动态营销能力不断提升的推动系统。     

Investor Relations （IR） in Business Communication on the Example of Poland

This paper focuses on investor relations （IR） as an element of companies＇ communication with the external environment. It shows the place and role of IR in communication with the general market, and the stock exchange market in particular. The study is illustrated with an example of IR in Poland, a relatively new European Union （EU） member state and an emerging market. As can be seen, IR goes beyond the traditionally understood maintenance of communication with the capital market. It is also shown that the main role of IR ought to be the reduction of investment risk and enhancement of the companies＇ value, which is of particular significance in light of the current globalization of capital markets. It has been found that Polish companies, especially those listed on the Warsaw Securities Exchange （WSE）, commonly rely on IR as a means of communication with the environment. And yet, as the results of the analysis show, the quality of that communication is still far from satisfactory, despite efforts undertaken by various external entities to encourage more focus on the development of IR, or understanding of the company＇s relevant staff of its important role.     

Types of Word-of-Mouth Messages: Information Search and Credence-Based Services

Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium and a credible information-gathering tool. To date, the various types of WOM messages have not been adequately studied, especially in credence-based services (CBS). Using the individual interview technique, this study fills this gap by describing the three types of WOMC messages in CBS information-gathering. The results contribute to the ongoing development of WOMC theory and also advance management's understandings of the types of WOMC messages in the CBS information-gathering process.     

基于寄生传输的机房管理系统

提出了用寄生传输代替有线传输来完成机房管理系统中主机和分机间的通讯 ,即用载波模块 LM1 893调制信号 ,借用机房内的电源线来传送数据或命令 ,并给出了详细的硬件和软件设计。     

Impacts of Asynchronous Learning Networks on Individual and Group Problem Solving: A Field Experiment

An Asynchronous Learning Network (ALN) is a Computer-Mediated Communication System designed to support "anytime/anywhere" interaction among students and between students and instructors. A field experiment compared groups and individuals solving an ethical case scenario, with and without an ALN, to determine the separate and joint effects of communication medium and teamwork. Dependent variables include quality and length of the reports, and subjective perceptions of learning and satisfaction. The results indicate that that an ALN enhances the quantity and quality of the solutions to an ethical case scenario. The combination of teamwork with ALN-support increases the students' perception of learning. Although the perception of collaborative learning was similar between ALN-supported and unsupported groups, participants in computer-mediated groups reported lower perceptions of discussion quality than participants in manual groups.     

The role of numeric and statistical content on risk perception in infographics about road safety

Abstract

Numbers saturate news coverage and health and risk messaging. But as our expertise in the creation of statistical information increases, the ability to use those statistics in decision making remains frustratingly inadequate. There has been a wealth of research related to how to train people to better use the numbers they interact with on a daily basis. Far less research, however, explores the appropriate way to use numbers in communication. Two experiments explored the role of numbers in risk communication infographics related to road safety while driving. Experiment 1 found that the presence of numbers influence risk perception, but whether those numbers reflect accurate statistics or random numbers does not change their influence. Experiment 2 found that removing all statistics entirely from infographics and replacing them with linguistic gist representations of the numbers (i.e. words like ‘some’, ‘many’, ‘none’) increased risk perception even though people found the infographics to be less informative than the ones containing numbers. The results suggest that the gist representations of the numbers in the context of the infographics are equivalent regardless of their value, such that the very presence of statistics influences judgment and risk perception but not their meaning. They also suggest that people do not always realize how they are using statistical information in their judgement and decision making process.     

论银行管理中的企业沟通

企业沟通在银行管理实践中具有重要意义，分析目前我国银行业在实施企业沟通过程中存在诸多问题，从提高管理者沟通能力、加大沟通主体培训力度、健全沟通管理系统和完善企业内外沟通机制等几个方面提出了建议，以实现提升我国银行业管理水平的目的。