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81.
我国网络营销存在的问题和发展对策 总被引:5,自引:0,他引:5
李桂娥 《山西经济管理干部学院学报》2004,12(4):21-23
网络营销是利用网络资源展开的营销活动。与传统的营销方式相比,它具有特殊的优越性和不可替代性。发展我国网络营销需要政府、企业及消费者共同努力,改善网络消费环境,更新网络消费观念,积极创造条件,推动网络营销良性发展。 相似文献
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随着我国经济的发展和法律体系的不断完善,商业信用越来越盛行,企业应收账款资金的占用量逐渐膨胀。利用该项速动资产既可以融通企业所需资金,又可以拓展企业融资渠道和开发金融新品种。本文介绍了应收账款的三种融资方式,探讨了有效应收账款的确定标准,分析了应收账款融资在我国开展的前景及开展该业务应完善的几个条件。 相似文献
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Life‐cycle (or target‐date) funds are funds, which typically decrease their risk exposure over time. They have been very successful in many countries, particularly in the segment of old age provision. However, Expected Utility Theory (EUT) cannot explain their popularity. Moreover, recent results of Graf (2016), imply that not only EUT but also its behavioral counterpart Cumulative Prospect Theory (CPT) is often not able to explain the popularity of these products, since for each life‐cycle fund a corresponding balanced fund can be constructed, which is preferable from the investor's perspective in most circumstances. In a recent paper, Ruß and Schelling (2018), have argued that potential future changes in an investment's value already impact the decision of long‐term investors at outset. Based on this, they have introduced Multi Cumulative Prospect Theory (MCPT), which is based on CPT and considers the subjective utility generated by annual value changes. This paper shows that for MCPT‐investors, life‐cycle funds are typically more attractive than their corresponding balanced funds since they reduce the potential losses toward the end of the investment horizon. Hence, our findings provide an explanation for inferior decisions in old age provision. This can serve as a basis to improve such decisions. 相似文献
84.
2010年中国经济形势展望及政策建议 总被引:1,自引:0,他引:1
本文结合国内外经济形势,在对2010年我国宏观经济增长趋势作出展望并对经济发展面临主要问题加以分析的基础上,提出相关政策建议。 相似文献
85.
货币政策的非对称性:基于前景理论的解释 总被引:2,自引:0,他引:2
利用前景理论及其扩展研究不同货币政策下人们的行为选择及其变化,结果表明:不同的货币政策下,收入水平和边际利得的不同会促使人们相应地调整参考点和权重,使总价值函数处于不同的位置(税收和通胀也都对参考点和总价值具有重要的影响),使人们呈现出不同的风险偏好,并采取不同的应对措施,从而导致了货币政策的非对称性. 相似文献
86.
中非农业合作的现状及其前景 总被引:1,自引:0,他引:1
近年来,中非农业合作不断深入,合作领域覆盖了农业援助、农产品贸易和农业投资等各个方面,呈现出良好的发展态势。然而,实践中也暴露出了一些问题。中非农业发展的互补性较强,合作潜力巨大,发展前景非常广阔。对此,需要从政府、企业等多个层面采取有效措施来加以深化。 相似文献
87.
We analyze macroeconomic literacy by insights from behavioral economics, while incorporating individual differences in gender, cognitive ability and academic institution. Our sample consists of economic students from two academic institutions in Israel. For statistical analysis, we used Generalized Estimating Equations (GEE). Our main finding is that high-level male students who are prone toward mental accounting have very accurate expectations of inflation, interest rate and unemployment, i.e. they are highly macroeconomic literate. Yet, we found no indication that rational thinkers are more literate than others. 相似文献
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This study provides the first incentivized test of exchange asymmetries for unpleasant items, the so-called bads. While prospect theory predicts an endowment effect for goods and bads, attention-based theories predict an endowment effect for goods, but a reverse exchange asymmetry (that is, a particularly high willingness to switch) for bads. The investigation of exchange asymmetries for bads is a key element to distinguish between the validity of loss aversion- and attention-based theories. As we find a strong endowment effect for bads, our results speak in favor of prospect theory. 相似文献