Tourism Education in Austria and Switzerland

SUMMARY

Both Austria and Switzerland are small countries with a long tradition hosting tourists. Irrespective of high levels of economic development, the two countries also have high levels of tourism intensity when measured either in terms of number of tourists per native population or in terms of tourism receipts per population (e.g., per gross national product). Consequently, both countries also display a long tradition and evolution in their development of systems of tourism education and training albeit under differing market conditions and pressures. Both countries provide similar products like in the field of cultural tourism and alpine tourism. The tourism structure is also comparable. Both countries are dominated by family owned small and medium size businesses. However, their political structures are very different. This paper shows how each country under the three forces of labour market pressures and industry requirements, on the one hand and tourism education policy initiatives on the other has evolved two slightly different tourism education systems. Furthermore, an attempt was made to provide, based on the discussion in the first part of the paper, a more general explanation with respect to the response of tourism schooling/training supplies to varying conditions in tourism product markets, tourism employment and labour market systems, public choice decisions and general economic conditions. Finally, the paper discusses the paradigmatic shift (i.e., structural change) of tourism factor and product markets from the “Old to New Tourism” and discusses its implications for new types of tourism schooling and training in these two countries.     

Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland

While researchers have explored the relationship between customer orientation, entrepreneurship and innovativeness with business performance in different organizations, few such studies exist on the hotel industry. This current work investigates the potential influences of these variables on hotel industry performance. Data for this study was collected through personal questionnaires collected from 156 hotel managers and owners from German and French speaking cantons located in Switzerland in order to examine the interrelation between innovativeness, customer orientation, entrepreneurship and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings support aspects of prior research, but also provide some new insights by exploring customer orientation and innovativeness simultaneously and revealing how these factors impact upon the performance of the Swiss hotel industry. In the light of existing literature, limitations and future research directions are subsequently addressed.     

The effects of national culture on ERP implementation: a study of Colombia and Switzerland

This research explores the effects of national culture, as understood by Hofstede's concepts of power distance, individualist/collectivist and uncertainty avoidance. The study is based on case studies of ERP implementation in Colombia and Switzerland and interviews and document analysis methods were employed. Evidence is found on the ways the three dimensions impact on ERP implementation. It is concluded that although the two countries differ markedly in each dimension, there was no evidence of specific individualist/collectivist effects. The implications of this are discussed.     

THE URBAN LEFT IN POWER: Comparing the Profiles of ‘Municipal Socialists’ and the ‘New Urban Left’ in Swiss Cities

Today, many cities in post-industrial societies are strongholds of left and progressive political forces. Almost 100 years ago, left parties had instituted municipal socialism in several European cities. In this article, we compare these two periods of left urban rule by focusing on the long-term changes over the last 120 years in the socio-demographic profile of urban left elites in four major Swiss cities. Our analysis of left elected representatives at six key dates highlights the main differences between the municipal socialists of the interwar period and the new urban left that rules contemporary cities. The former are members of the working class, blue-collar workers without university education, while the latter are members of the upper-middle class, highly educated sociocultural professionals. The results of our analysis contribute to a better understanding of the sociological composition of urban left-progressive political forces, an aspect that is somewhat neglected in recent research on the urban left. We discuss the potential political implications and further research avenues for contemporary debates in urban studies, in terms of urban policy priorities and political mobilization.     

The (in)stability of farmer risk preferences

We test and quantify the (in)stability of farmer risk preferences, accounting for both the instability across elicitation methods and instability over time. We use repeated measurements (N = 1530) with Swiss fruit and grapevine producers over 3 years, using different risk preference elicitation methods (domain-specific self-assessment and incentivised lotteries). We find that farmers' risk preferences change considerably when measured using different methods. For example, self-reported risk preference and findings from a Holt and Laury lottery correlate only weakly (correlation coefficients range from 0.06 to 0.23). Moreover, we also find that risk preferences vary considerably over time, that is, applying the same elicitation method to the same farmer in a different point in time results in different risk preference estimates. Our results show self-reported risk preferences are moderately correlated (correlation coefficients range from 0.42 to 0.55) from one year to another. Finally, we find experiencing crop damages due to climate extremes and pests is associated with farmers becoming more risk tolerant over time in specific domains.