基于语义Web服务的电子商务供应链管理系统框架设计

全球电子商务环境下,供应链管理系统由紧密耦合的单一系统向松耦合动态绑定组件系统发展是其必然趋势,该研究通过综合运用语义Web服务技术和业务流程管理思想,提出一种实现智能动态集成的E-SCM系统框架,介绍了该框架的概念模型和功能模块,并通过采购实例分析其运行机制。     

基于Web Service的电子病例整合技术研究

为了提高医院电子病历信息的共享,使用Web Services构建以临床文件架构(Clinical Document Architecture,CDA)为标准的电子病历交换系统,CDA文件提供了标准化医疗文件,并可在医疗院所之间进行病历交换,它使用XML定义了完整的医疗信息。通过Web Services的技术可使HTTP协议在分布式架构中达到不同平台的系统整合,改善现有医疗信息环境封闭性架构的限制与缺点,构建出一个可移植性、可读性、交换性的电子病历交换系统以确保病历的完整性并提升医疗系统质量。     

语义Web知识表示方法及应用

为满足网络环境下知识表示、发现和管理的需求,提出了基于语义Web的知识表示方案。以企业资源知识表示为例,利用Protégé工具实现了企业资源知识的语义Web表示。     

The early bird catches the news: Nine things you should know about micro-blogging

Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: pre-purchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules—The Three Rs of Micro-Blogging: Relevance; Respect; Return—which companies should consider when relying on this type of application.     

Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

The concept of viral marketing has been discussed in the literature for over 15 years, since Jeffrey Rayport first introduced the term in 1996. However, the more widespread use of social media has recently pushed this idea to a whole new level. We provide insight into the relationship between social media and viral marketing, and illustrate the six steps executives should take in order to dance the social media/viral marketing waltz. We define viral marketing as electronic word-of-mouth whereby some form of marketing message related to a company, brand, or product is transmitted in an exponentially growing way—often through the use of social media applications. We consider the three conditions that need to be fulfilled to create a viral marketing epidemic (i.e., giving the right message to the right messengers in the right environment) and present four different groups of social media viral marketing campaigns (nightmares, strokes-of-luck, homemade issues, and triumphs). We conclude with five points of caution that managers should heed when trying to launch their own viral marketing campaign.     

Aesthetics and the online shopping environment: Understanding consumer responses

As the e-tail industry continues to grow with increasing competition witnessed, the study of how to entice and retain online customers has never been as important as at present. Our hierarchical model examines how the two dimensions of web aesthetics, aesthetic formality and aesthetic appeal, influence online consumers’ psychological reactions, including perceived service quality, satisfaction, and arousal, and how these psychological changes, in turn, influence online consumers’ conative tendencies. The results indicate: (1) consumers’ cognitive, affective, and conative outcomes can be significantly evoked by aesthetic stimuli; (2) the two dimensions of web aesthetics exhibit dissimilar patterns of influences; and (3) purchase task significantly moderates consumers’ responses in terms of magnitude and direction. The study provides practical guidelines for properly manipulating the two dimensions of web aesthetics based on consumers’ motivational orientations.     

基于Web2.0的网络口碑营销应用模式分析

随着Web2.0的兴起,越来越多的人们开始运用网络分享口碑信息,这给口碑营销带来了新的挑战与机遇。文章在分析Web2.0变革如何解决网络口碑营销信任度与针对性问题的基础上,较全面地考察了可用于网络口碑营销的各种Web2.0类型,分析了各类模式下的网络口碑营销运用及其特点。     

解读互联网发展的新阶段:Web 2.0

Web 2.0是一个有创意的新术语,其概念反映了互联网发展阶段中一个必然的过程。Web 2.0所代表的互联网目前的发展状况及特点是人们研究和讨论的重点。只有对互联网发展历史和特点有全面和正确的了解,才能把握住互联网发展的脉搏和动向,作出正确的判断,使互联网得以健康发展,并让互联网真正成为推动人类社会变革和发展的有力科技工具。     

基于Web服务器集群的QoS控制

本文对Web服务器集群系统的QoS问题进行了分析,提出实现有效的请求分配机制和负载均衡策略,对提高系统性能和为用户提供QoS性能保证具有决定性的作用。     

教学管理系统中身份认证的设计与实现

文章详细论述了Web环境下的认证技术并比较了实现身份认证时用于保持会话信息的Cookie和Session机制的不同.文章对实现身份认证时带来的安全问题进行了分析,提出并在教学管理综合系统中实现了一种改进的身份认证方案：将IP地址与会话绑定的认证方案.