Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: a segmentation approach based on motives and heuristic cues

The present study draws on the concepts of motives and heuristics to thoroughly understand consumers’ sustainable consumption behaviour in the context of personal care products. The mixed-methods approach combines real purchasing data with in-depth qualitative data to generate insights with a high external validity. In the first section of the study, quantitative analysis is applied to actual purchasing behaviour (n = 10,772,477) to identify market trends. Three main groupings, along with specific heuristic cues, are established. In the second step, a qualitative study (n = 21) provides deeper insights into consumers’ motives and decision-making processes. By synthesising the quantitative and qualitative research findings, a segmentation approach is developed. Relevant motives and values, and corresponding specific heuristic cues are identified for each consumer segment. Analysis suggests that consumers are motivated by self-interest and environmental motives, and that they use simple heuristic cues to make quick and satisfying purchasing decisions. Both retailers and manufacturers can leverage these insights to seize the opportunities of the developing market for sustainable personal care products.     

平衡膳食模式视角下粮食需求预测

[目的]随着时代的进步和社会经济的发展,对粮食安全内涵的理解也在逐步深化,粮食安全内涵不仅包括数量方面,还包括营养健康安全,保障居民营养健康成为粮食安全的新时代内涵。基于营养目标的粮食需求研究,建立营养—消费—生产的粮食生产模式,对引导居民合理健康消费和保障粮食安全具有十分重要的意义。[方法]文章首先分析了我国城乡居民营养消费状况,然后基于平衡膳食模式视角,引入标准人消费系数这一概念对我国未来粮食需求进行了更准确的预测。[结果]城镇居民粮食消费已达到高营养目标,但目前农村居民仅达到低营养目标水平,相当于21世纪初的城镇消费水平;考虑人口结构因素,2020年和2030年粮食需求总量分别为4.8亿t和5.6亿t,比没有考虑人口结构变化时分别减少8700万t和2 600万t。[结论]根据分析结果,提出以下几点政策建议:(1)宣传普及营养健康消费知识,引导居民合理膳食;(2)关注人口结构变动,及时调整粮食安全调控机制;(3)优化食品工业的产业机构升级,提高饲料粮转化率。     

青少年文化消费行为对传统家庭的影响——以手机媒体为背景的探讨与研究

从20世纪后半期开始,印刷术时代没落,随之而来的是电视、广播、互联网乃至手机媒体的蒸蒸日上。以手机为代表的新媒体开始以全时、全速、全域、全民的特点充斥在快速成长的青少年生活中,青少年作为主流文化消费者在文化消费中所表现出来追求时尚、注重体验、忽略发展性消费的特点在一定程度上对传统文化家庭的消费决策产生影响。这种影响从根本上不可逆转地改变了传统家庭交流方式,家长被青少年感染,变身孩童化大人,青少年在相对自由的环境中真正得到了身份认同。由此看来,青少年的流行风格与传统家庭文化的碰撞,技术的发展和创新有利于推动传统文化机制的现代化创新。     

基于聚类分析的城市公园利用者行为特性及其管理对策——以上海市中山公园为例

城市公园是城市的重要组成部分,是调节城市生态环境的重要场所,也是城市居民休憩、娱乐和活动的重要开敞空间,因此分析城市公园设施的利用情况以及利用者的行为特性,对于城市公园的建设和管理有十分重要的意义。以上海市中山公园为例,通过对该公园利用情况的分析,了解到公园的利用者大多数为青年人和老年人,且利用者范围广,利用频率高,滞留时间也较长。同时运用数量化Ⅲ类和聚类分析方法,把城市公园利用者的行为特性分为郊游式利用型、日常利用型、临时利用型、约会利用型、幼儿同行利用型、健康注重型及非日常团体活动型7大类,分析了各类利用者行为特性的特点,为今后政府部门对公园的建设和管理提供一些新的思路。     

Understanding consumption in social virtual worlds: A sensemaking perspective on the consumption of virtual goods

Virtual consumption involves consuming virtual goods in cyberspace. Virtual consumption activities are evolving into an essential activity in social virtual worlds. Despite the growing importance of this activity, little research examines this phenomenon. The current study investigates the fundamental question of how users understand the consumption of virtual goods. Using the theory of social representations and core-periphery analysis, this study elicits and analyzes the social representation of virtual consumption. Study participants are 154 Second Life users. Results identify 32 concepts and relationships representing the collective perceptions of virtual consumption in this social virtual world. Social representation map interpretations point to several key themes that provide a foundation for future investigations of virtual economy consumption behavior.     

Soil is brown gold in the Emilia-Romagna region,Italy

Soil is a natural resource essential to human welfare by virtue of its numerous crucial functions. In the past, soil has been taken for granted because of its widespread, albeit finite, availability. However, now that world's population is projected to exceed ten billion before the end of this century, soil is increasingly perceived as a precious commodity. Consequently, soil is increasingly under pressure by rich private investors and governments within the poorest countries to satisfy appetites for food production and biofuel. A case study is used to explore the plausibility of soil being considered as ‘brown gold’. Based on the comparison of land use maps, we estimated the value in terms of resource from raw material, carbon sink and virtual calories of the productive soil lost during the period 2003–2008 in the Emilia-Romagna Plain, one of the most productive areas of Italy. More than fifteen thousand hectares of cropland underwent land use change – in particular urbanization – over the 6-year period with an implied loss of crop production potential equivalent to the daily calorific requirement of more than 440,000 people. Taking into account that Italy is no longer self-sufficient in food production, such a loss appears to be strategically significant. Perhaps more importantly, urbanization and soil sealing has had negative ramifications on environmental sustainability, on both local and broad scales, with increased consumption of public funds. A logical framework of the socio-economic impact of land use change has been compiled and is presented as a possible example of a policy relevant approach to managing productive soils as a finite resource.     

网络段子:微传播时代的全民狂欢

藉由"微媒介",网络段子作为新媒体写作家族的成员,因其短小精悍、发表无限制、娱乐性强的特征,契合了当下快节奏的生活,迅速形成全民写作热潮。它直面现实,消解权威,颠覆传统,调侃生活,娱乐大众,成为微传播时代大众精神消费的狂欢。     

近44年关中夏季分级雨日及降水量的变化特征

[目的]通过对关中地区夏季雨日(量)进行分级研究,更深入地了解关中夏季降水变化特征及各级雨日(量)对关中夏季降水变化的贡献大小。[方法]利用1970~2013年关中地区44个气象站逐日降水资料,采用趋势分析法,Mann-Kendall检验,t-检验和GIS技术等方法对关中夏季不同等级雨日和雨量变化特征进行分析。[结果](1)关中多年平均夏季雨日空间分布均为西多东少,西北部塬区和山区丘陵多于平原,各等级雨日和对应雨量空间分布特征及变化趋势相似。(2)近44年关中夏季总雨日、小雨日(量)和大雨日(量)均呈减少趋势,夏季降雨总量、中雨日(量)和暴雨日(量)均呈增加趋势,但线性变化趋势均不显著。其中小雨日(量)和大雨日(量)分别在1989年和1985年发生突变性减少,中雨日(量)在1978年发生突变增加。(3)单站分析表明关中夏季总雨日除咸阳大部外多数呈负趋势,夏季降雨量除渭南大部外普遍为正趋势。其中大部分站点小雨日(量)和大雨日(量)为负趋势,减少显著的站点分布在宝鸡地区;中雨日(量)和暴雨日(量)普遍为正趋势。[结论]夏季总雨量的增加主要贡献者是中雨量增加,总雨日减少主要是小雨日减少引起。从长期趋势变化看,关中夏季降水强度有增加趋势。     

Inequality and Trade Policy: The Pro‐Poor Bias of Contemporary Trade Restrictions

This paper studies the pro‐poor bias of trade policy in India by estimating the household welfare effects of removing the current protection structure. The elimination of a pro‐poor trade policy is expected to have a negative differential welfare effect at the low end of the distribution. The paper first constructs trade restrictiveness indexes for household consumption items and industries using both tariffs and non‐tariff barriers. The results indicate that Indian trade policy is regressive through the expenditure channel as it disproportionately raises the cost of consumption for poorer households, while it is progressive through the earnings channel. Based on the net welfare effects, the elimination of the current trade protection structure is estimated to reduce inequality. These results indicate that a trade policy that is progressive through the earnings channel may induce a price effect that is regressive through the expenditure channel.