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Youngseon Kim 《心理学和销售学》2018,35(4):283-293
This research examines the effect of desire for exclusivity on evaluations of luxury experiences and proposes a boundary condition for the effect. The scarcity effect literature suggests that consumers prefer scarce products due to limited supply because they appeal to consumers’ desire for exclusive consumption. Building on this thesis, the current research argues that luxury experiences are intrinsically scarce enough to appeal to consumers’ desire for exclusivity: Consumers with a strong desire for exclusivity will evaluate luxury experiences more favorably than those with a weak desire for exclusivity. A pilot study confirms a positive correlation between consumers’ desire for exclusivity and attitudes toward luxury experiences. Study 1 demonstrates that consumers with a strong desire for exclusivity show more favorable attitudes toward luxury experiences than those with a weak desire for exclusivity. Further, Study 2 finds that consumers’ power state (powerful vs. powerless) moderates the effect of desire for exclusivity on their affinity for luxury experiences: Only when feeling powerful do consumers with a strong desire for exclusivity evaluate luxury experience more favorably than those with a weak desire for exclusivity. However, this is not the case when consumers feel powerless. 相似文献
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近20年来,伴随着中国社会文化语境的逐步开放和现代性思潮的日益扩展,欲望叙事获得越来越多的表征空间。基于此,商界小说的权力欲望叙事一方面着力描摹"权力崇拜"世相,展现权力追逐的"夷平性"——就像金钱可以以低俗为标准"夷平"低俗和高贵一样;另一方面敏锐刻画权钱交易带来的人性扭曲与异化,在揭示"官商合谋"的权力腐败的同时,进一步挖掘滋生这种现象的文化土壤,警示真正规范有序的市场经济运行机制构建的艰巨性,凸显出较强的文化批判的力量。 相似文献
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近年来,国际内部审计协会对内部审计从概念、本质、内容、作用等方面进行不断深入、科学地界定,内部审计活动不仅包括确认活动,还包括咨询活动;内部审计内容从传统财务审计发展到管理审计、战略审计;由单纯的防护性作用提高到建设性作用;从事后审计向事前审计发展;从账项基础审计向风险导向审计发展。内部审计已被看成是与董事会、高级管理层和外部审计构成有效公司治理的四大基石之一。在这样的背景下,分析我国公司内部审计可以提供的服务内容,了解内外部利益相关者对内部审计的需求和期望具有十分重要的意义。 相似文献
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人对物质的价值需求是有限的,对精神的价值需求是无限的.人对价值的需求或占有实际上是一个过程,且表现出特有的规律.一是人对价值占有的边际心理欲望递增与边际效用递减的二律背反规律;二是人对价值付出的心理边际欲望递减与边际效用递减呈同向关系的规律.研究这些规律,对于增进价值包容与价值和谐,有非常重要的理论意义和现实意义. 相似文献
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通过在镜像阶段建立的镜像破裂,青少年之前的认同出现了裂痕,为了避免这种紧张状态,于是青少年开始试图在更广泛的文化领域中找寻一个锚定点,试图将自己重新缝合定位。 相似文献
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As the new coronavirus (COVID-19) spreads globally, the hospitality industry is at the heart of implementing social distancing, a measure demonstrated to be effective in flattening the epidemic curve. Informed by the perceived risk theory, this research examines how the customer’s perception of the shock of the coronavirus pandemic impacts on their beliefs, and how their beliefs could influence their anticipated emotions (negative and positive) which could affect their future desire towards visiting restaurants. Structural equation modelling was used to understand the research constructs’ associations. This study provides two key suggestions: (i) that the hospitality industry is built on trust from their customers by supporting and resourcing consumers’ self-protection behaviour and adoptive belief, and (ii) that the economic influence and the continuous uncertainty and transformation of the restaurant business need the enhancement of localisation strategies, practices and performance. 相似文献