农村小额保险投保意愿的性别差异研究

利用江苏省农村居民的调查数据,建立Probit模型研究农村小额保险投保意愿的性别差异、影响投保意愿的因素及其对不同性别农村居民投保意愿产生的不同影响。研究结果表明,在其他变量保持不变的情况下,农村男性投保小额保险的意愿比女性低44.68%,且农村居民个人的年龄、受教育程度、保险认知与近三年的风险状况等变量对其投保小额保险的影响呈现出显著的性别差异。     

农民工留城意愿影响因素分析——基于我国七省市的实证研究

农民工留城对推进我国城镇化进程具有重要意义。对我国7省市的实地调研分析结果表明,性别、年龄、文化程度、职业等个人特征,住房类型、有无农地、社会保险状况等经济因素,子女读书地和配偶工作地等家庭及社会因素,对农民工留城意愿有显著影响;而农民工工作地、在城市居住时间和就业状况等因素对农民工留城意愿没有显著影响。     

Concepts and practices of digital virtual consumption

Despite the popularity of online spaces that simulate aspects of consumption‐like experiences (online virtual worlds, video games and interactive functions on online retailers) conceptual tools that aim to comprehend such consumer practices are yet to emerge. In an effort to better understand them this paper puts forward a taxonomy that may help us capture emerging consumer behavior in the digital virtual terrain in relation to virtual and material consumption. This may be read as a fluid template that considers the movement between what resides in consumer imaginations as ideal or virtual, its actualization in material and now also digital virtual spaces. We then offer examples of the practices that are emerging, specifically the increase in imaginative resources that interactive media provide; practices that actualize probable, everyday commodities and experiences in the digital virtual and practices that actualize fantastic commodities and experiences in the digital virtual. Finally, we discuss the potential for these to produce new consumer subjectivities and new markets, and as a result we conclude with a discussion of the implications of such developments for consumer cultures, noting the potential for both liberatory/celebratory and critical discourse as well as avenues for future research.     

北京城市女性独生子女生育意愿和生育行为研究

利用北京市人口研究所两次独生子女问卷调查所获第一手资料,对北京城市女性独生子女婚育群体进行考察。在生育意愿方面,女性调查对象的意愿生育水平呈现偏低发展走向,但二孩生育意愿出现明显上升,不过对于生育"政策二孩"的选择呈现明显的矛盾心理和不确定性;在实际婚育状况方面,初婚初育时间在后移,婚后离开父母单独居住开始增多,孩子以双方父母照料为主。政府应积极鼓励双独夫妻生育两个孩子,发挥"政策二孩"生育对于缓解人口结构快速老化的功能。     

产品概念创新营销

产品概念创新营销是产品同质化竞争与消费者消费行为趋于个性化形势下的一种营销策略模式,近年来,很多企业成功实施了这一差异化营销策略,并取得了良好的市场效果。文章探析了产品概念创新营销的内涵、产生的背景以及企业在运作产品概念创新营销策略时应注意的应用原则,列举了     

The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic

As the new coronavirus (COVID-19) spreads globally, the hospitality industry is at the heart of implementing social distancing, a measure demonstrated to be effective in flattening the epidemic curve. Informed by the perceived risk theory, this research examines how the customer’s perception of the shock of the coronavirus pandemic impacts on their beliefs, and how their beliefs could influence their anticipated emotions (negative and positive) which could affect their future desire towards visiting restaurants. Structural equation modelling was used to understand the research constructs’ associations. This study provides two key suggestions: (i) that the hospitality industry is built on trust from their customers by supporting and resourcing consumers’ self-protection behaviour and adoptive belief, and (ii) that the economic influence and the continuous uncertainty and transformation of the restaurant business need the enhancement of localisation strategies, practices and performance.     

新时期参保农民养老意愿的调查分析

随着工业化、城市化进程的加快,农村养老问题愈发严峻。在新农保制度已经基本普及的背景下,作为该项福利制度的受益者———参保农户而言,他们如何看待自身的养老问题呢？通过对河南、山西和江苏三省318户农村居民进行入户问卷调查,以微观视角,从个人特征、家庭状况及地区三个层面考察新时期参保农户的养老意愿,并了解农户对新农保的看法,旨在从社区层面上为政府等社会公共机构解决农村养老问题提供建议。     

消费文化对“70年代出生”女作家创作的影响

20世纪90年代以来,随着消费主义文化在中国的迅速蔓延,人们的价值观念、审美趣味都发生了重大变化。作为"人学"的文学,也日渐脱离精神和理想而趋于物质和现实。本文着重对"70年代出生"女性作家的创作中所呈现出的物化、欲望化、时尚化等特征进行了分析,指出我们应客观认识消费主义文化,使文学尽早回归对人类精神的把握和引领。     

婚姻状况对农村男性养老意愿的影响研究——基于安徽乙县的调查分析

利用2008年安徽乙县4镇农村调查数据,定量分析了不同婚姻状态下的农村男性的养老意愿现状及形成机理,揭示了男性的婚姻状态与其养老意愿之间的密切关系。婚姻对农村男性养老意愿的形成具有显著的影响作用,已婚男性的家庭意识强于大龄未婚男性,他们更倾向于依靠子女并与子女共同居住的养老模式;大龄未婚男性对未来的养老问题忧虑重重,他们把更多养老希望寄托于政府。     

广告语中的心智世界

作为消费者他们可能根本感觉不到,也意识不到广告在操作他们的心智。他们常常心甘情愿地按照广告指令去实施购买行动,这是因为广告设计者选择了适合广告语境的语言,激活了消费者的心智,进而影响乃至操作了他们的心智,因而更容易使消费者心悦诚服地接受这些操作。