美国对员工股票期权的会计处理及其启示

美国推行采用公允价值计价对员工股票期权进行会计处理，引起了广泛争议。我国目前采用公允价值计价的条件尚不成熟，可用内在价值法计价，并加强披露，对员工股票期权进行会计处理。     

事项法会计必然取代价值法会计

通过分析事项法与现行价值法的本质差异,揭示了价值法会计的局限性以及在知识经济条件下面临的挑战。根据知识经济时代社会经济环境和使用者信息需求的变化,论证了事项法会计必将取代价值法会计,领导知识经济时代会计的改革方向。     

服务贸易国际竞争力:内涵与影响因素

随着各国服务业和服务经济的迅速发展，服务贸易在国际贸易中的地位不断上升，贸易规模不断扩大。它不仅成为影响各国经济发展的重要力量，而且还成为衡量一国国际竞争力的一项重要指标。从服务贸易竞争力的内涵着手，通过建立模型来分析影响一国服务贸易竞争力的各种因素，并在此基础上提出了一些对策和建议。     

可持续发展战略下的经济法价值取向初探

可持续发展战略的提出。使以维护国家和社会发展整体利益为根本宗旨的经济法的特性在市场经济条件下更得以凸现，经济法要完成自己的使命，就必须把可持续发展的价值理念补充、融合到自身的价值范畴之中。作出可持续发展的价值选择和价值追求。具体地说经济法应以人性的全面实现和人的全面发展为最高价值目标：经济法应以全社会乃至人类的整体利益为首要价值目标；经济法应树立人、社会和自然整体和谐的价值观；经济法应全面追求社会公平、全面公平的价值观。     

虚开增值税专用发票开票者犯罪认定难题探析

虚开增值税专用发票的主体一般分为开票者、受票者和介绍者,其中以"开票者"的认定最为复杂.文章主要针对司法实践中本罪的主体之一开票者认定上存在的一些问题进行分析探讨.     

以治理理论重塑我国公共服务市场化的进路

以治理理论重塑我国的公共服务市场化，其实质在于培育多元化、多渠道的公共服务主体。从而对服务的“生产职能”与“安排职能”实现相对分离。首先，鉴于公共服务领域存在着严重的“政府失灵”。应该打破政府垄断公共服务的格局，明确政府只是服务的提供者，并非一定是生产者的角色，在市场化进程中应慎用政府机制；其次。市场机制可以促进服务质量的提高、服务成本的降低、提高服务效率。充分发挥市场作用。然而。政府机制和市场机制都存在着固有的缺陷。公民社会在分担服务职能等方面也起到了十分重要的作用。培育公民社会也是市场化不可缺少的环节。     

Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.     

基于动态竞争优势的价值链管理模式构建

本文首先从速度经济时代的现实出发引出企业动态竞争优势和价值链管理;其次指出了传统价值链管理的局限;再次,阐述了基于竞争优势的价值链管理理论演进;最后,构建了基于动态竞争优势的价值链管理模式。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

价值链会计的内容和方法初探

现有文献关于价值链会计的定义还有待进一步规范。价值链会计对价值链管理技术性难题具有支持性作用,其内容与方法应包括核算企业价值活动的成本与价值、评价价值链优化方案等。