企业社会责任对企业绩效影响实证研究--以食品类上市公司为分析对象

本文以沪深股市中食品类上市公司为研究样本,研究企业社会责任对企业绩效的影响,同时分析企业规模、企业所在地区发达程度、企业风险性水平、企业性质这四个变量对企业社会责任影响企业绩效的调节作用。用 SPSS 软件对所得数据进行描述性统计、相关分析、分层回归分析和分组回归分析,识别了食品类企业社会责任对企业绩效有正向影响,企业所在地区发达程度和企业性质都正向调节企业社会责任对企业绩效的影响,企业风险性水平反方向调节企业社会责任对企业绩效的影响,企业规模没有调节企业社会责任对企业绩效的影响。     

收入差距、劳动力流动与粮食生产

由收入差距引起的农村劳动力向城市和非农业转移在一定程度上对粮食生产产生负面影响。根据1990-2010年间省级面板数据估计结果,以2004年为分界点,2004年之前的收入差距对粮食增长具有显著的负面作用。根据经济发展程度和粮食安全状况将全国各省分为四类区域,欠发达地区粮食增产与地区经济差距的关系最明显。应重视缩小区域差距,加大对欠发达地区的投资,在当地创造就业机会,吸引农村劳动力回流,以促进当地农业生产。     

我国CPI与粮食价格指数的动态关系研究——基于VAR模型的实证研究

文章采用我国1994--2010年时间序列数据,在VAR模型的基础上,对CPI与粮食价格指数之间的动态关系进行了实证分析。研究结果表明：我国CPI与粮食价格指数存在双向互动关系,CPI推动了粮食价格指数的增长,同时粮食价格指数也推动了CPI的增长。根据上述实证分析,提出了控制粮食价格上涨的主要对策和建议：建立完善的耕地保护机制,保障基本的种粮面积;加大保障粮食生产投入,提高农民种粮积极性;控制农资产品价格,建立完善的农村金融体系;加强对粮食市场的宏观调控和综合管理。     

低碳时代下湖南省旅游饭店绿色企业文化的构建

旅游饭店是一个高消费场所,需要耗费大量能源,并产生大量废弃物.在低碳经济背景下,饭店构建绿色企业文化是时代所需,是一种对社会责任的响应,也是饭店可持续发展的需要.旅游饭店构建绿色企业文化必须从建设绿色制度文化、建设绿色精神文化和建设绿色物质文化三个方面实现.     

Regional Cooperation Toward Green Asia: Trade in Low Carbon Goods

Governments in the Asian region have been taking actions in the form of voluntary targets and policy commitments to improve the production and use of low carbon goods (LCG). However, these commitments are often challenged by many constraints, such as technological barriers and financial deficiencies. Within this context, the main objective of this study is to measure the potential of major emerging Asian economies for exports in LCG under the grand regional coalition, partial regional coalition, and standalone scenarios. The analysis indicates that emerging Asian economies will increase their export potential in LCG more under the grand coalition scenario.     

Media amplification of a brand crisis and its affect on brand trust

Abstract

This paper explores the ways in which consumers' brand trust during a brand crisis is affected through direct experience versus when it is amplified through mass media. By using case-study methodology, our findings reveal that generalised public images of a product crisis initiate a public perception of risk, which provides more negative effects on brand trust than the actual consumers' experience does. We introduce the media as a third partner influencing the trust relationship between consumers and brands, and offer suggestions for restoring and preserving customers' brand trust.     

Analysis of the Awareness of Green Products in the City of Kolkata

ABSTRACT

In this study, the author analyzed the awareness of the people regarding green products. Green products are available from the retail market. A questionnaire survey was conducted of people in three different places in Kolkata, India. The questionnaire contained “yes/no” answers, and a ranking of the questions were modified for the different venues. Ranking was done by using the coefficient of variation method. Because of the variation in the answers, the central tendency of the feedback changed the questions. The survey was administered to 315 people from each area. After statistical quantification of the feedback from the survey questionnaire, using Spearman's correlation coefficient, the variability was tested, to identify the true comments of the people. It was found that the North Kolkata people from the Shyambazar area are most aware of green products.     

Consumers’ Perceived Value and Willingness to Purchase Organic Food

ABSTRACT

The demand for organic products has rapidly expanded worldwide in recent years. However, the organic market remains a niche market in most countries, and research in this area remains limited. Further investigation is necessary to better understand consumer perceptions about organic food and the circumstances in which they are willing to purchase organic food. Accordingly, the authors seek to understand the perceived value that consumers associate with organic food and the factors that impact their willingness to purchase organic food. This study is exploratory in nature and uses a qualitative approach through the use of in-depth interviews. Findings from the study suggest that consumers who perceive a positive value with regard to organic food are more willing to purchase organic food, in which health was the primary perceived benefit. For consumers who perceive a negative value with regard to organic food, they are less willing to purchase organic food. Many did not see any difference between organic food and nonorganic food. Instead, they viewed the prices of organic food as being expensive and argued that more efforts are needed on their part to source for organic food. Implications and recommendations from research findings are also presented.     

An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis

ABSTRACT

The purpose of this article is to propose and test a model in order to better understand brand equity. The goal of this research is to identify the drivers and determine how they influence brand equity performance in the researched industry in order to develop a more effective brand strategy. Quantitative data collected are used to test a model of brand value in the context of the food industry. The findings of this research provided evidence that the customer-based brand equity model can be applied to the food industry context and be used to guide marketing activities internationally. Brand awareness has a positive influence on brand associations and perceived quality. Brand associations have a positive influence on brand loyalty. Finally, brand loyalty, perceived quality, and brand associations all have a positive effect on brand equity. This study contributes to the scarce international brand equity literature by testing the proposed model using data from a sample of consumers in two European countries.     

The High-Value Commodity Export Effects of Standards in Africa

ABSTRACT

The stringency in standards usage, especially in developed markets, has trade effects, particularly for Africa. Thus, this study investigated the export effects of the EU standards for Africa in a two-step, Helpman et al. (2008) model for two high-value commodities. In all, 52 African countries were considered from 1995 to 2012. This study finds that fish standards are trade enhancing at the extensive margins, but not at the intensive margins. However, vegetable standards are trade inhibiting at both the extensive and intensive margins. Thus, these findings suggest that the impacts of standards on exports are commodity-specific.