企业公仆型领导与下属反生产行为关系的实证研究

自从公仆型领导(servant leadership)由Greenleaf(1977)提出后,逐渐成为领导学研究中的前沿研究领域,为研究领导有效性问题提供全新视角,但国内学术界有关公仆型领导的研究文献却凤毛麟角,特别是实证研究极其少见。本研究探讨公仆型领导对下属反生产行为的作用机制,并引入领导-下属关系质量作为二者的中介变量,下属工作丰富度作为调节变量,研究课题具有一定的前瞻性。通过对长沙、深圳、北京、广州这四个城市的一些企业进行调查,收集273份有效问卷,使用SPSS 17.0和AMOS 7.0统计软件,通过基本描述性统计、信度分析、相关分析、回归分析结构方程模型等,主要研究结论有:(1)公仆型领导与下属反生产行为显著负相关,公仆型领导对下属反生产行为有显著预测作用;(2)领导-下属关系质量在公仆型领导与下属反生产行为之间存在着中介作用。(3)下属工作丰富度在公仆型领导与下属反生产行为之间并不存在着调节作用。     

虚拟品牌社区成员参与的影响机制研究——基于畅快体验的视角

虚拟品牌社区是一个有效的传播平台,也是企业顾客关系管理的有效途径,而促进社区参与是虚拟品牌社区成功运营和发展的重要前提.基于体验的视角,建立包含社区价值、畅快体验、品牌认同的社区成员参与的影响机制模型,并对虚拟品牌社区成员参与的动机进行实证研究,得出结论:互动价值对社区参与有积极的影响作用;畅快体验在互动价值对社区参与...     

品牌关系形成机制研究

品牌关系是指将品牌虚拟成人,研究品牌和消费者之间的关系。作为将关系营销范式移植到品牌营销理论之后出现的前沿研究领域,品牌关系引起众多学者的关注。由于品牌关系源自西方,理论界对于品牌关系的研究主要建立在西方个人主义的行为模式上。而在以集体主义价值观为背景下的中国,这些建立在个人主义行为模式上的理论在我国的应用具有一定的局限性。本文结合国内外的研究成果,构建了一种中国文化背景下品牌关系影响及作用机制。     

浅析“价值”的哲学内涵

本文认为"价值"的哲学内涵主要体现在:价值具有实践基础,价值是一种关系,价值是一个系统。     

庐山自然保护区人地关系协调发展研究

本文从实现庐山自然保护区人地关系协调发展的现实背景出发,从当地特点,丰富宣传形式、正确处理保护与经济发展的关系、创新开发思路、发展生态旅游、加强制度建设等五个方面进行了论证和阐述,寻求正确处理自然保护区的人地关系途径,达到庐山自然保护区和谐共生、持续发展的根本目标.     

Trade Credit in the Crisis： Selling or Financing？

The work investigates the use of trade credit in Italy for reasons of a financial nature. The analysis considers Italian small and medium-sized enterprises （SMEs） and investigates, over the years of 2009-2011： the existence of functional relationships between the incidence of trade receivables and payables and corporate profitability; the existence of interdependencies between trade credit policy and trade debt policy; and the coexistence of interchangeable and complementary conditions between trade debts and bank loans and other sources of funding. To verify the research hypotheses, linear regression models on a yearly basis are used and these models are put under observation over the years of 2009-2011. We can conclude that there are interdependencies between trade credit policy and trade debt policy and that trade credit is a source of flexible way of financing, also available in periods of crisis, which has a positive effect on the profitability of SMEs and can be utilized as a complementary and substitute source of financing to bank loans.     

Credit lender–borrower relationship in the credit card market – Implications for credit risk management strategy and relationship marketing

Lehman Brothers filed for bankruptcy in 2008, precipitating the international financial crisis. Many questioned the banks’ risk-taking credit system. Understanding credit risk and how the credit system functions may provide knowledge on managing credit, to avoid another such international crisis. We study the credit card field and present a pricing decision model for managing credit risk. Recent credit lenders’ portfolio re-pricing practices call for immediate attention to the credit lender–borrower relationship and relationship marketing. A literature review and recent phenomena in the credit card industry reveal that the lenders’ re-pricing strategy negatively affects the credit lender–borrower relationship and relationship marketing. Thus, we introduce a pricing decision model incorporating the lenders’ re-pricing strategy and the credit lender–borrower relationship. Further, we discuss the implications of, and the role of marketing in, credit risk management and the implications of relationship marketing for credit lenders in foreign markets, including the US market.     

The relationship between private investors and small firms: an agency theory approach

Many small firms in Sweden are characterized by a lack of equity capital. For several years measures to increase the equity capital have been discussed. In this discussion the private investors' market has received virtually no attention. This study presents some preliminary results of the private investors in Sweden.

The research in small firms financing is characterized by a lack of theoretical framework. One basic assumption in the study is that agency theory can provide an essential framework to explain the interaction between the private investor and entrepreneur. Twenty-five hypotheses generated from agency theory are formulated and tested on 62 small unlisted firms in Sweden. Multiple regression analysis is used for the causal analyses.

The empirical results in the study show inter alia that the geographic distance and the private investor's knowledge about the portfolio firm's transformation process seem to be the most influential factors for determining the private investor's involvement in the portfolio firms. It is also interesting to notice that none of the variables, frequency of contacts and the private investor's operational work in the portfolio firm affect the performance of the firm. Contrary to conventional wisdom, private investors do not add value to their portfolio firms through their interaction with the entrepreneurs.

The theoretical conclusion is that agency theory does not provide any satisfactory framework to explain the private investor - entrepreneur relationship. Some of the basic assumptions in agency theory seem to be invalid. A model for the relationship between private investors and entrepreneurs is developed in which four interaction strategies are identified. The model gives implications on two levels: the portfolio level and the individual case level.     

Culture' Effects on Job Satisfaction and Performance in a Bicultural Context

Abstract

This study looks at culture' influence on employee job satisfaction and performance as it pertains to competitiveness. The researcher investigated whether INDSALES (a job satisfaction scale) is compatible with a Hispanic salesperson sample, focusing on automobile sales situations. The methodology relied heavily on field research and on an experimental design that applied different employee/manager combinations. Two hypotheses were proposed and subsequently tested. Results demonstrate that Hispanics and Anglo-Americans view job satisfaction somewhat differently. The study also found that there are significant differences in the levels of job satisfaction between mono-cultural and bicultural relationships. Managerial implications for better competitiveness are incorporated. Future research could investigate a different geographical region with Hispanic and Anglo automobile salespersons or other nations where different cultures work together     

以企业文化为导向的星级酒店CRM的实证研究

酒店业的高速发展以及顾客的期望值不断提高,如何利用CRM系统来提升客人的满意度,以达到提升酒店竞争力是酒店需要关注的,本文对客户关系管理(CRM)理论研究和国内星级酒店CRM中存在的问题进行分析,最后以三亚丽思卡尔顿酒店基于企业文化创建的CRM系统值得我国国内酒店学习和借鉴。