供应商网络关系、网络结构与结点活性——美的空调的案例研究

借助于结点活性的概念来描绘供应商的属性与状态，并结合企业网络中网络关系与网络结构的理论划分原则，通过将项目投资组合理论与企业网络理论相结合，尝试从供应商网络关系、网络结构与结点活性三个角度对供应商网络效率进行分析。基于美的空调的案例研究发现，从网络关系视角来看，焦点企业与供应商之间的信息共享程度、企业高层及中基层员工的交流频率将对供应商网络效率产生重要影响；从网络结构视角来看，焦点企业与供应商之间的业务份额对于供应商网络效率的影响作用较为明显；而从结点活性视角来看，焦点企业在供应商客户群体中的排名以及彼此之间的技术合作强度是影响供应商网络效率的重要因素。本文的研究成果对于供应商网络管理实践以及焦点企业供应商选择具有重要的借鉴意义与指导作用。     

刍议新时期下构建和谐师生关系中信任效能的发挥

新时期下,师生间的沟通障碍妨碍了开展气氛活跃的课堂,不利于构建和谐的校园生活。师生沟通障碍的出现,是彼此间的信任危机的表现,阻碍了新教育时期的师生关系发展。在信任为基础上建立师生间沟通的桥梁,发挥信任在师生关系中的效能,才能使得师生关系的和谐,课堂气氛的融洽,校园生活的健康、向上。     

供应链合作关系对供应链绩效的影响——基于长三角企业的实证研究

供应链合作关系中的信任和未来期许均对于供应链运作绩效中的产品质量和客户服务水平具有正向影响作用,而对于产品具有负向作用。但是供应链合作关系中的合作意愿仅仅对于产品质量和客户服务水平具有正向影响作用,但是对于成本的影响没有通过原来的假设。因此对于企业而言,要提高供应链运作绩效的水平,应综合考虑供应链合作关系的维度,可根据实际情况加强各种合作行为,全面提升双方合作的绩效。     

Identifying the Communication,Behaviors, and Interaction Patterns of Agency-Client Relationships in Development and Decline

Abstract

Leichty and Springston (1993) suggest that “if the relationship management metaphor is to be taken seriously, we need to develop a theory of how relationships between organizations and publics develop, change, and are maintained” (p. 334). The current investigation is a response to that challenge by suggesting a theoretical grounding, drawn from Knapp and Vangelisti's (1996) interaction stages research, for describing how agency-client relationships are initiated, developed, maintained, and deteriorate. The research was conducted with 25 account executives of a medium-sized mid-western public relations agency. The participants provided examples of communication, behaviors, and interaction patterns that are experienced when agencies and clients initiate, develop, maintain, deteriorate, and terminate relationships. A total of five phases of organization-public relationship development and five phases of organization-public relationship decline are reported. The paper concludes with a discussion of the role that relationship management should play in the study and practice of public relations.     

The role of customer gratitude in making relationship marketing investments successful

This paper recognises that customer loyalty is important for many competitive organisations, and that retail firms make investments to build and maintain loyal relationships with their existing and potential customers (e.g. loyalty programs). However, there has been little focus on the mechanisms by which these relationship investments operate to achieve customer loyalty. This paper examines one mechanism, namely customer gratitude, which works to make a firm’s relationship marketing investment a success or a failure. Using data from 1600 undergraduate students, this study empirically confirms the mediating role of customer gratitude between the customers’ perceptions a firm’s relationship marketing investments and customers’ perceptions of the value of the relationship with the firm. Further, a significant moderating effect of perceived benevolence on the relationship between customers’ perceptions a firm’s relationship marketing investments and customer gratitude was identified. For theorists, this customer gratitude model offers a better psychological explanation of how relationship marketing investments operate to improve the value that customers place on their relationships with retailers. Our research suggests that managers should invest resources to stimulate customer gratitude in order to build strong customer–seller relationships.     

当代物流外包中企业战略关系矩阵的探索与研究

以学术理论为基础,从实践出发,探索通过建立一个有效战略关系矩阵整合物流外包中包括运作、监管在内的所有业务来提升外包资源利用效率与运行质量,降低外包风险与成本。同时,该战略关系矩阵更强调了与供应商未来关系发展的重要性与必要性。     

Downside Risk in Emerging Markets

This paper investigates the relation between downside risk and expected returns on the aggregate stock market in an international context. Nonparametric and parametric value at risk are used as measures of downside risk to determine the existence of a risk-return trade-off. For emerging markets, fixed effects panel data regressions provide evidence for a significantly positive relationship between monthly expected market returns and downside risk. This result is robust after controlling for aggregate dividend yield and price-to-fundamental ratios. The relationship between expected returns and downside risk is weaker for developed markets and vanishes when control variables are included in the specification.     

Professionals' supervisor–subordinate relationships,autonomy and commitment in Australia: a leader–member exchange theory perspective

This article used leader–member exchange theory as a lens for comparing the impact of the supervisor–subordinate relationship on two types of professionals' perceptions of autonomy, and in turn upon their affective commitment. The reason for examining autonomy is because a characteristic of being a professional is having autonomy; however, we argued that such perceptions are affected by the quality of the supervisor–subordinate relationship. The findings confirmed this argument, although the trend was stronger for engineers than for nurses. Using the ordinary least square procedure, the goodness of fit of the model identified that supervision and autonomy accounted for approximately a third of the variance for engineers' levels of affective commitment and a fifth of the variance for nurses. That is, the impact of supervision practices was stronger on autonomy and commitment for engineers than for nurses in Australia. Moreover, statistically, the two groups of professionals were similar in their perceptions of the quality of their supervisor–subordinate relationship as well as in their perceptions of autonomy, and the qualitative findings supported similar factors impacting upon their perceptions. The only significant difference between the two groups was in their levels of affective commitment. The implications of these results include the need for those managing professionals to consider ways of improving workplace supervisor–subordinate relationships because of the impact upon perceived autonomy as well as commitment to their organisation, and hence the retention of such professionals.     

Building Strategic Partnerships in Wine Marketing

Abstract

This study examines the relationship between U.S. wine distributors and wineries. Specifically, it identifies the factors distributors believe contribute to successful winery-distributor relationships. Web-based survey research was conducted with 81 usable responses received. Results indicate that wine quality, dependability of the producer, price, and personal relationship between the winery and distributor are the most important factors in determining whether a distributor will carry a specific wine in their sales portfolio.