New Product Introduction and Seasonality Effect in Food Products Retailing

ABSTRACT

This study aims to measure the effects of market demand and seasonality on new product introduction. Major factors contributing the variability of market demand and seasonality of new products have been discussed in reference to timing of introducing new products, variability of consumer preferences, retail sales, and product promotion. The study is based on 243 new products in selected self-service stores in Mexico, which belong to major food products sectors for the reference period 2002–2006. Results of the study reveal that market demand and seasonality factors are most important for the timing of new product introductions, as such conditions determine success of the new products in a given market.     

Beyond brand loyalty: Brand sustainability

Historically, measures of brand value have focused on brand awareness, customer brand equity and measured brand loyalty. While useful, these generally provide little visibility for the future of the brand. A new measure, brand sustainability, is proposed, described and illustrated. Drawing on over 1 million responses to online customer questionnaires, over a 10-year period, covering brands in 73 FMCG product categories, we create, illustrate and demonstrate a brand sustainability measure. That measure consists of brand share of preference, a calculation of their average annual growth rate. That is then compared to the consumer-stated no brand preference in that category. Net promoter scores are used to support those calculations. Findings show that manufacturer brands are challenged, not by private label, but by no brand preference in the category. Research suggestions are made on how to develop and use brand sustainability and the impact of that measure on future brand growth and development.     

Are consumers' financial needs and values common across cultures? Evidence from six countries

Are consumers' financial needs, and financial values, the same or different across cultures? Two studies, with student (Study 1; n = 988) and non‐student (Study 2; n = 959) participants, explore the extent of equivalence, across six countries (Brazil, Russia, China, Taiwan, Tunisia and US), in financial need belief, and financial value, measurement models. The financial need beliefs, derived from self‐determination theory (SDT) principles, include financial self‐efficacy, financial autonomy, financial community trust and support; the financial values include materialism and financial altruism. Both the financial need and financial value constructs evidence configural invariance (similar factor structure), and factor invariance among student but not non‐student samples. The financial need constructs evidence full, and the financial value constructs evidence partial, metric (factor loading) invariance. Factor covariance invariance obtains for the financial need beliefs constructs but not the financial value constructs. Finally, neither financial need nor financial value constructs evidence scalar (intercept) invariance. These results provide partial support for extending SDT's hypothesis of universal human needs to the financial domain. In contrast, the financial value constructs of altruism and materialism are largely instable across cultures, suggesting that consumer views of giving, and the role of wealth in social status, differ between countries.     

“中国梦”的大众解读——社会主义核心价值观构建的微观基础探索

社会主义市场经济理论的普及与改革实践的深化正在改变着我国社会和人民生活的方方面面。幸福观和“中国梦”作为市场经济改革对社会公众主体影响最直接的体现成为热门话题．它通俗地反映了我国民众的利益诉求和价值诉求。“中国梦”与我国改革的目的与方向高度一致,也再次把市场经济改革的价值观“功利化”。结合这一热点,探讨社会主义市场经济改革中如何把握社会主义核心价值体系构建,使改革的微观基础——民众始终成为推动改革前进的原动力。     

约束型政策对于生育性别选择行为的影响:基于TPB模型的解释

基于计划行为理论(Theory of Planned Behavior,TPB)模型,利用陕西省三个县区的调查数据,对约束型政策在生育性别选择行为决策当中的作用进行了分析。个人的儿子偏好态度、社会关系网络成员的儿子偏好态度仍然是生育性别选择行为的决定性影响因素,约束型政策对生育性别选择行为具有一定的影响,但十分有限。研究结论对于现阶段中国出生人口性别比的治理提供了一定的启示,指出包含查出两非、全程服务、利益导向和宣传倡导等在内的综合手段对治理出生人口性别比具有积极作用。     

基于环境偏好的旅游者山地度假环境期望分异——以湖南武陵源为例

山地度假环境问题是山地度假旅游开发的重要方面,研究意义重大。基于度假环境的偏好划分湖南武陵源旅游者的类型,探索其山地度假环境期望的差异,寻求度假环境偏好对期望的影响。利用聚类分析方法将旅游者分为高度假环境偏好型、低度假环境偏好型两类。结合独立样本T检验,揭示其对度假环境期望的差异,最后据此提出了张家界武陵源发展山地度假旅游的建议．     

基于博弈视角的皖江城市带旅游景区利益群体关系测度分析

文章基于旅游景区利益群体关系复杂的背景,运用博弈论中的不完全信息动态博弈理论,分析我国旅游景区利益群体间的利益构成、影响因素和博弈形成的不同格局,通过对皖江城市带景区利益群体关系实证分析,探讨利益群体间的博弈关系发展轨迹,并从门票价格制定、旅行社服务质量、当地居民行为规范、景区的服务与接待能力提升和政府利益再分配等方面,提出改善我国旅游景区利益群体关系的对策。     

校企合作背景下大学生内在自我就业理念的塑造——以地方性应用型本科院校为例

地方性应用型本科院校学生在自我就业过程中遇到的问题包括：自我职业规划不清晰,就业教育获得途径扁平,个体自我矛盾未解决。在校企合作背景下大学生的就业指导过程中,应重视大学生个体在就业过程中的主观能动性,从引导学生进行自我认知、激励学生自我发展和促进学生自我实践等三个方面引导和帮助大学生进行内在自我就业理念的塑造,从而让每个学生获得最适合自己成长的发展机会,实现最优化的发展结果。     

商业银行非利息收入影响因素分析——以我国四大商业银行为例

本文以我国四大商业银行2002至2011年的数据为样本,实证分析了商业银行非利息收入的影响因素。结果发现：非利息收入的大小与银行的经营管理水平、存款占总资产的比重、银行的规模、国内生产总值显著正相关,与贷款占总资产的比重以及货币供应量显著负相关;手续费收入仍是我国非利息收入的重要来源。未来大力发展非利息业务应是我国商业银行的战略重点。     

乡村内生型农机服务市场形成机理及其运行机制研究

大国小农是我国的基本农情.未来相当一段时间,小规模兼业农户仍将是我国农业经营的主要微观主体.内生型农机服务市场能够有效连接小农户与农机服务提供者,有助于解决因土地细碎化而产生的高交易成本问题,为此,本文重点揭示了内生型农机服务市场的形成机理,设计了其运行机制.研究发现,小农户分散且多元的农机服务需求是内生型农机服务市场...