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排序方式: 共有470条查询结果,搜索用时 31 毫秒
51.
This study examines the perceptions of the potential tourist market to a nature-based resort destination from the gendered perspective. The research reveals that significant gender differences exist about the perceived importance of destination attributes and travel values when potential nature tourists consider destination choices. After controlling for demographic and travel behaviour variables, such as age, marital status, education, household income, preference of price quote and length of stay, most gender differences remain significant. In addition, more significant distinctions between men and women are demonstrated after controlling for age and income level. The study provides insights into gendered perceptions of nature-based tourism settings. Specific marketing implications are discussed in an attempt to successfully attract nature tourists and provide a high-quality nature destination experience.  相似文献   
52.
Research on how Chinese consumption values influence Chinese consumer behaviour is rare. First, this paper examines consumers’ attitudes towards the physical and intangible attributes of imported fruit. Then, it identifies consumers’ consumption values and the role of these values in purchasing behaviour. Data were collected through point of sale intercept surveys conducted in Guangzhou, China. Latent consumption values of consumers were identified through factor analysis. K‐means clustering revealed four natural groupings of consumers, each group demonstrating different consumption values. The results demonstrated the primary importance of symbolic values and hedonic values in the decision to purchase imported fruit. Such consumption values may derive from the intermingling of Confucian and Western cultural values. Results from this study could help to better understand interrelationships among product attributes, consumption values and cultural values, and could make a significant contribution in developing strategies to market imported fruit in China.  相似文献   
53.
We present a model in which consumers use product attributes (or labels) and their own beliefs to form expectations about the quality of a product. We use best–worst scaling to elicit beliefs, and study how information may influence these beliefs. In our ranking experiments, participants sort different milk products according to (perceived) nutritional or environmental quality, and we use the resulting choice data to recover beliefs econometrically. In a nutritional quality experiment, we measure how food labels (i.e. front‐of‐package, back‐of‐package and ratio of recommended to restricted nutrients) alter consumers’ beliefs, finding that truthful attribute information may sometimes mislead consumers. The discussion explains how similar experiments could be used to distinguish informative labels from marketing messages.  相似文献   
54.
We evaluate and summarize the large body of audit fee research and use meta‐analysis to test the combined effect of the most commonly used independent variables. The perspective provided by the meta‐analysis allows us to reconsider the anomalies, mixed results, and gaps in audit fee research. We find that, although many independent variables have consistent results, several show no clear pattern to the results and others only show significant results in certain periods or particular countries. These variables include a loss by the client and leverage, which have become significant in comparatively recent studies; internal auditing and governance, both of which have mixed results; auditor specialization, regarding which there is still some uncertainty; and the audit opinion, which was a significant variable before 1990 but not in more recent studies.  相似文献   
55.
各类服务属性对顾客满意感的影响有明显差异。本研究以上海市三家三级甲等医院的医疗服务为对象,采用因子分析及多元线性回归方法进行实证研究。研究发现在给定环境条件下,不同服务属性在服务质量管理中的重要性程度存在着差异。  相似文献   
56.
The Attributes of a Costly Recall: Evidence from the Automotive Industry   总被引:1,自引:0,他引:1  
While researchers have extensively documented the equity response to product recalls and subsequent shareholder losses, less attention in the literature has been given to examining the damaging recall attributes. Using 1973–1998 automotive safety recall data, this study identifies the kinds of recalls that cause significant shareholder losses. After constructing an equally-weighted automotive market index to control for industry effects and adjusting the abnormal returns to account for the degree of surprise in the recall announcement, the study estimates both percentage and real dollar abnormal returns. We find that the indirect costs of automotive recalls are likely larger than the direct costs.  相似文献   
57.
58.
中国企业劳资关系内在属性与冲突处理研究   总被引:1,自引:0,他引:1  
袁凌  李健   《华东经济管理》2010,24(2):55-58
劳资关系的内在属性包括生产资料私有制和劳动力成为商品。转轨时期劳资关系日益紧张,劳资冲突日益频发,影响企业发展和社会稳定。研究表明,加强对劳动者权益的保护以及确立劳资关系利益主体互动协调机制可以缓解劳资冲突,有助于形成和谐劳动关系。  相似文献   
59.
阮守武   《华东经济管理》2009,23(9):109-112
很多现实问题可以模型化为依据一定的评价指标体系而对群体成员进行住次排序。群体成员对位次排序评价指标权重的选择是对评价规则的选择,理性的群体成员必然会依据其掌握的信息对规则的选择进行计算,群体成员位次排序的结果依赖于群体成员的策略选择和群体成员的权力结构。文章建立了不同信息情况下群体成员的计算模型,给出了相应的算例,初步提出了分析结论和改进措施。  相似文献   
60.
The success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists. Copyright © 2010 John Wiley & Sons, Ltd.  相似文献   
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