Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.     

基于动态竞争优势的价值链管理模式构建

本文首先从速度经济时代的现实出发引出企业动态竞争优势和价值链管理;其次指出了传统价值链管理的局限;再次,阐述了基于竞争优势的价值链管理理论演进;最后,构建了基于动态竞争优势的价值链管理模式。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

价值链会计的内容和方法初探

现有文献关于价值链会计的定义还有待进一步规范。价值链会计对价值链管理技术性难题具有支持性作用,其内容与方法应包括核算企业价值活动的成本与价值、评价价值链优化方案等。     

发展粮食期货市场 促进粮食市场化改革

随着粮食生产经营的全面市场化,健全和完善粮食期货市场有了更重要的现实意义:调节粮食供求,稳定粮食价格;优化粮食品种结构,推动产业化经营;为粮食企业提供避险渠道;减轻入世冲击,保护粮食安全。文章指出发展粮食期货市场的政策措施包括:推出大宗粮食期货交易品种;培育和发展套期保值用户;规范粮食现货市场;发展商品投资基金;开创场外交易;调整不符合国际惯例的法规政策。     

关于养老保险基金的几个问题

文章从建立养老保险基金的意义入手,探讨如何筹集养老保险基金,以迎接我国老龄化社会的到来,最后提出了养老保险基金保值增值的途径。     

电凝聚降氟器降氟改水的实验研究

通过对Ｚ—Ⅰ，Ｚ—Ⅱ型降氟器在沧州市饮用水降氟实验结果的对比研究，发现水的ｐＨ值、反应器的工作电流是制约降氟效果的关键。由于Ｚ—Ⅱ型降氟器对ｐＨ值具有控制作用，所以其降氟效果较好。     

投资者关系管理、现金流权与公司价值——基于中国家族上市公司的实证研究

本文以2005年中国家族上市公司为样本,研究了金字塔结构控制下投资者关系管理的嵌入效应,尤其是在现金流权和控制权分离的股权结构中,投资者关系管理对现金流权公司价值效应的调节机理。研究发现:我国家族上市公司的现金流权与控制权严重分离,现金流权比例与公司价值显著负相关;投资者关系管理作为上市公司的一项自主性治理机制,与公司价值显著正相关;在投资者关系管理水平较高的家族上市公司中,作为内部人的控股股东的现金流权比例对公司价值的侵占效应会降低。     

"劳动价值论"不是"基础"--质疑以"基础论"为前提的争论双方

经典马克思主义的价值理论是与其唯物史观相统一的,承认生产力决定性原理.<资本论>展述的价值理论体系实际是"生产力价值论";在表达方法上它遵循着"从抽象上升为具体"和"逻辑与历史统一"的原则,从抽象的劳动价值论出发,逐渐上升到对市场价格的具体把握,包括明确承认使用价值对价值的决定意义,从而形成了在政治经济学中落实生产力决定性的理论体系;其中,从劳动价值论推出剩余价值论,只是这种"生产力价值论"体系在某些限制下产生的一个支论,意在从价值理论层面显示对资本主义市场经济"造反有理",它并不否定生产力和使用价值的决定性.但近年国内围绕劳动价值论形成的许多成果,仍然无视"生产力价值论",只把劳动价值论视为马克思主义政治经济学的"基础",难以自圆其说,首先是不能解释<资本论>一系列明确的论断,不能适应社会主义市场经济新要求,亟待回皈"生产力价值论".     

关于收入分配理论的思考

按劳分配与按生产要素分配相结合，是社会主义初级阶段市场经济条件下的基本分配原则。在理论探索中，对其依据、关系及实现形式认识仍有分歧。社会主义市场经济不否定按劳分配，改变的只是分配的形式。生产要素参与分配的依据是所有权及其贡献率，不是价值的创造。理论研究必须揭示问题的实质，不能停留在现象形态上。