跨国公司理论前沿进展:全球战略-地理空间内生互动视角

跨国公司全球战略新的变化趋势与跨国公司战略—地理空间互动关系密切相关,但传统的跨国公司理论体系无法深入刻画这一内生互动关系。为了完善现有的理论体系,近年来跨国公司理论研究领域出现的一些前沿进展,丰富和深化了人们对全球化进程中跨国公司战略行为与地理空间内在互动关系的理解。     

技术引进与外资利用：促进科技产业发展的战略与政策

本文首先通过对我国外资利用及国内外经济技术竞争的分析．作出基本的判断，在对国内外结构性调整及政策性因素的影响进行讨论后，从宏观发展视角．对我国利用外资中引进技术存在的体制、政策等作出分析；最后，根据跨国企业直接投资将成为未来我国外资主要构成的预期．提出着眼于长远发展利益的我国引进技术和利用外资的战略与政策。     

Multi-path mapping for alignment strategies in emerging science and technologies

Roadmapping serves both short and long term (strategic) alignment in science and technology (S&T). Forecasts of the likely future development of S&T are generated; then research and development (R&D) efforts necessary to realize various goals are backcast. But for new and emerging S&T this trusted principle does not work: the likely products are not articulated yet. A promising approach however is building mapping tools based on underlying patterns and indicators of the dynamics of emergence. This paper discusses, based on a first round application in the field of micro and nanotechnologies for single cell analysis, the methodology of such a new approach. The work is linked to a programme of Future oriented Technology Assessment (FTA) activities coordinated within a European nanotechnology research network.

Our paper addresses well-known lacunae of alignment tools from the viewpoints of the path creation/dependency literatures. We then apply these insights to lab-on-a-chip devices for cell analysis. Dynamics of emerging paths can be used to articulate a future structured in terms of prospective innovation chains and potential paradigms. We demonstrate a plausible variety of paths, which provides a broader set of strategic choices. This enables management of expectations and hype by which emerging S&T are characterised, and leads to alignment of actors. Our tool can be applied in strategic management of research and R&D at the level of science-to-industry networks. These are becoming an important element in European S&T policy but will only be successful if ways are found for closing gaps in the innovation chain.     

Impact of outsourcing on business-to-business marketing: An agenda for inquiry

Increasing globalization has made companies focus more on their outsourcing decisions. Moving beyond the tactical companies have begun to incorporate outsourcing as a strategic weapon in their armory. This article expands on this theme by highlighting the need for understanding this key issue from business marketing and sales perspective and pointing to some interesting research issues on the topic. The article also introduces this special issue, briefly discusses the six special issue articles and provides a framework that integrates their contributions to our understanding of strategic outsourcing.     

Strategy antecedents of modes of entry into foreign markets

Although a firm's choice of mode of entry to a foreign market is central to the implementation of international strategy, we have only limited understanding of the effects of international strategy on the choice. This study explores the effects of business relatedness and corporate international experience. Data were collected on 173 ventures of Swedish manufacturing firms that were present on the German market, and multivariate techniques were applied to test hypotheses. It was found that product/market relatedness and intangible resource relatedness between the foreign business unit and the industrial firm's core business unit favored a full control entry mode based on sole ownership. This finding was also valid for importance of foreign markets. Further, market importance moderated the two relationships regarding business relatedness. Contributions to the literature are discussed.     

国产品牌降压药北京地区医院营销策略研究

通过设计定量研究分析方案，根据调查结果，了解影响降压药在医院推广的相关因素，包括医生的处方行为和使用习惯；医生决策过程和驱动因素等，以期为我国国产品牌降压药品在北京地区医院的推广提出建议.     

略论企业间基本品牌关系与战略决策模式

从战略管理的角度,全面分析企业间品牌竞争的外部环境和企业间的相互关系,并提出企业品牌战略管理的基本框架和基本决策模式,可使企业的品牌战略成为一个完整的体系。     

中部地区区域旅游合作战略研究

本文从介绍区域旅游合作的理论依据出发，探讨了中部地区区域旅游合作的现实基础，提出了中部地区区域旅游合作的战略对策。     

物流成本所面对的问题及对策

物流成本是指在企业物流活动中,物品在空间位移(包括静止)过程中和时间上所耗费的各种资源的物化劳动和活劳动的货币表现总和。文中论述了战略成本管理降低物流成本的实际意义。     

跨国公司子公司信息化战略选择研究——以上海贝尔阿尔卡特公司为例

本文首先研究了跨国公司子公司信息化战略的理论,接着分析了影响跨国公司子公司信息化战略选择的主要因素,包括跨国公司子公司所在的东道国环境和跨国公司及其子公司组织内部特征,最后详细探讨了阿尔卡特在华子公司上海贝尔阿尔卡特公司如何根据内外部环境选择信息化战略的案例。