Impact of auditory sense on trust and brand affect through auditory social interaction and control

Voice assistants—or voice-enabled artificial intelligence—have changed the way people interact with their surroundings dramatically. Utilizing an enactive view of social cognition theory, this study demonstrates how voice assistants can act as [semi] autonomous agents to hold instantaneous social interactions with consumers. This research employed two experimental studies. Study 1 used two voice assistant mobile applications, Microsoft Cortana and Google Assistant, and Study 2 used Amazon Alexa and Microsoft Cortana. The contributions this paper makes are two-fold. First, the results illustrate how perceived auditory sense drives perceived auditory control through auditory social interactions with a voice assistant that lead to brand affect and consumers’ trust in the voice assistant. Second, results shed light on the role of surprise as a repelling drive that attenuates the effect of perceived auditory control on brand affect.     

Social entrepreneurship as an essentially contested concept: Opening a new avenue for systematic future research

Social entrepreneurship has emerged as an active area of practice and research within the last three decades. Nevertheless, in spite of its growing popularity, scholars and practitioners are far from reaching a consensus as to what social entrepreneurship actually means. This has resulted in a number of different definitions and approaches within the field of social entrepreneurship. The purpose of this article is to shed light on the ongoing contestation of social entrepreneurship and to offer a novel conceptual understanding of the concept that can facilitate the development of systematic and structured future research. To this end, we analyze social entrepreneurship on the basis of the theory of essentially contested concepts, which was proposed by Walter Bryce Gallie in 1956. Building upon this theory, this article shows that social entrepreneurship can be regarded as an essentially contested concept and that a universal definition that would be accepted among contestant parties is hardly possible. Responding to this recognition, the article proposes the conceptualization of social entrepreneurship as a cluster concept, which can serve as a conceptual tool to help advancing social entrepreneurship as a coherent field of research despite its contested nature.     

Environmental protection or subversion in mining? Planning challenges,perspectives and actors at the largest gold deposit in Europe

The gold ores in Roşia Montană have been intensely mined for the last two thousand years, as this mining district was one of the richest gold deposits in the Apuseni Mountains (the so-called Golden Quadrangle of Romania). Itis currently considered the largest gold deposit in Europe. Up until a few decades ago, gold mines had a relatively predictable path, which began with exploration and ended with abandonment. This has since changed, once the impact of abusive past or current exploitation methods and technologies has been deemed unacceptable by the state and the public. With its millennia-old history of mining, Roșia Montană raises the intriguing question of what does the future hold for different actors in a situation that is clearly unsustainable, but which may be continued through environmental rehabilitation, or even a larger mine. We address the question for this particular mine by drawing on a worldwide database of similar cases contained in the Environmental Justice Atlas (EJAtlas). We consider three scenarios, namely: 1) continued degradation with no intervention; 2) approval of large-scale mining, due to international arbitration; 3) environmental rehabilitation. These capture the most plausible future scenarios of the Roșia Montană case and, by relating them to the relevant transnational environmental justice context, we aim at assessing their implications for different actors and also the extent to which they are illustrative for the fate of other mines worldwide. Mine closure and the rehabilitation of the environment, regardless how distant they may seem at the beginning of the prospection and extraction stage, are imminent in the mine life cycle and a mandatory step of the environmental management process. We conclude by suggesting under which governance regimes each scenario is likely to unfold and what implications can be drawn for public policy.     

Landslide risk perception survey in Angra dos Reis (Rio de Janeiro,southeastern Brazil): A contribution to support planning of non structural measures

The increasing magnitude and frequency of landslide-related disasters exposes weaknesses in disaster risk reduction (DRR) policy. One of the underlying reasons is that DRR policies tend to focus only on the physical aspects of the problem (i.e. mass movement processes) while neglecting the level of vulnerability of exposed populations to landslide threats, which affects the types and magnitude of adverse consequences. This neglect is a typical symptom of the remoteness that can exist between public administrators and local communities and undermines the implementation of participatory risk management. Certain dimensions of vulnerability depend on how communities relate to the issue of disasters based on their intuitive or rational judgment, i.e. their perception of risk. This paper seeks to shed light on the need for an understanding of risk perception based on the findings from a survey of residents in the city of Angra dos Reis, Rio de Janeiro, Brazil, to be taken into account in aiming at a more efficient landslide risk management policy. The survey was carried out through semi-structured face-to-face interviews with residents of three typical hillside communities in this municipality. In general, the study found that residents will often weigh landslide risks against other threats and opportunities existing where they live. It also found that community members find it difficult to see themselves as agents of change in the environment where they live and in mitigating landslide risks, and that better communication is needed between the government agencies involved in risk management and local residents.     

Keep up with the winners: Experimental evidence on risk taking,asset integration,and peer effects

The paper reports the result of an experimental game on asset integration and risk taking. We find some evidence that winnings in earlier rounds affect risk taking in subsequent rounds, but no evidence that real life wealth outside the experiment affects risk taking. Controlling for past winnings, participants receiving a low endowment in a round engage in more risk taking. We test a ‘keeping-up-with-the-Joneses’ hypothesis and find that subjects seek to keep up with winners, though not necessarily with average earnings. Overall, the evidence suggests that risk taking tracks a reference point affected by social comparisons.     

The impact of four CSR dimensions on a gaming company’s image and customers’ revisit intentions

The purpose of this study is to investigate whether perceptions of corporate social responsibility (CSR) initiatives affect casino customers’ corporate image as well as the customers’ behavioral intentions (i.e., revisit intentions), through the lens of Carroll’s corporate social performance model, stakeholder theory, and legitimacy theory. This study also examines the mediating effect of corporate image on the relationship between perceived CSR and behavioral intentions. An onsite survey was conducted with 596 casino customers in South Korea. The results revealed that ethical CSR had the strongest impact on corporate image, followed by economic and philanthropic CSR. Only philanthropic CSR had a significant and direct effect on behavioral intentions. Corporate image mediated the relationship between three types of CSR (ethical, economic, and philanthropic) and behavioral intentions. Companies can benefit from these findings by understanding how specific CSR initiatives can enhance corporate image and increase customer retention. This study advances the emerging field of CSR in the gaming industry.     

Customer engagement with tourism social media brands

In tourism, customer engagement has been found to boost loyalty, trust and brand evaluations. Customer engagement is facilitated by social media, but neither of these phenomena is well-researched in tourism. This research contributes in two ways. First, we validate the Customer Engagement with Tourism Brands (CETB) 25-item scale proposed by So, King & Sparks (2014) in a social media context, and offer an alternative three-factor 11-item version of the scale. Second, we replicate their proposed structural model, and test our alternative model, to predict the behavioural intention of loyalty from engagement, and to test customer involvement as an antecedent to engagement. Ultimately, we propose a customer engagement scale and a nomological framework for customer engagement, both of which can be applied in both tourism and non-tourism contexts. Managers of tourism brands on social to better assess the nature of customer engagement with the parsimonious 11-item scale.     

Understanding consumption in social virtual worlds: A sensemaking perspective on the consumption of virtual goods

Virtual consumption involves consuming virtual goods in cyberspace. Virtual consumption activities are evolving into an essential activity in social virtual worlds. Despite the growing importance of this activity, little research examines this phenomenon. The current study investigates the fundamental question of how users understand the consumption of virtual goods. Using the theory of social representations and core-periphery analysis, this study elicits and analyzes the social representation of virtual consumption. Study participants are 154 Second Life users. Results identify 32 concepts and relationships representing the collective perceptions of virtual consumption in this social virtual world. Social representation map interpretations point to several key themes that provide a foundation for future investigations of virtual economy consumption behavior.     

How do stakeholder interactions influence national food security policy in the Caribbean? The case of Saint Lucia

Increasingly, multi-stakeholder processes have been recognized as being necessary to the development of public policies seeking to promote systemic innovation in response to complex and multidimensional challenges, such as household food security, rural development, and environmental change. Saint Lucia, a small island developing state located in the Caribbean, has been grappling with a wide range of agriculture, food and nutrition security challenges with varying degrees of policy success. Recognizing the significance of the challenge, this paper explores the nature of the stakeholder interactions surrounding the development of Saint Lucia’s 2009–2015 National Agricultural Policy and considers some of the implications for food and agriculture-related policy outcomes. Results reveal a general lack of supportive conditions for effective multi-stakeholder processes, including low stakeholder participation levels, conflicting roles of different forms of social capital in the interactions between stakeholders, and missing “boundary” organizations capable of facilitating a transition towards more flexible and adaptive institutions, enhanced knowledge exchange and learning, and greater trust among stakeholders in the policy network. Future avenues for research and development are subsequently identified.