Trust, reputation and relationships in grazing rights markets: An experimental economic study

Trust is frequently a requirement for economic exchanges and the management of natural resources. Providing public information on past actions can promote trust through the formation of reputations. We developed an economic experiment to test whether a formal reputation mechanism could facilitate trusting relationships in the tradable grazing rights markets. Providing information to create formal public reputations for market participants did not increase the overall efficiency of the market. However, it did result in greater equality of income between partners, suggesting that participants showed more concern for their partners when they knew they would be rated. Even with public reputation information, bilateral relationships remained central to the market. Market failures in existing grazing rights markets may be better addressed by measures to increase communication between partners rather than simply relying on a formal reputation mechanism.     

社会资本、扶贫政策与贫困家庭福利——基于贵州贫困地区农村家户调查的分层线性回归分析

根据社会资本分层、数据嵌套的特征,采用分层线性模型,利用贵州省贫困地区农村家户的调查数据,分析不同层级的社会资本影响包括扶贫政策在内的中间变量、进而对家庭福利产生的不同效应及其交互作用。研究表明,在物质资本和人力资本都比较贫瘠的农村贫困地区,社会资本在一定程度上发挥了"穷人资本"的功能,其减轻贫困、改善家庭福利的作用不仅显著,而且还存在进一步发挥的空间。     

组织间社会资本的影响路径

根据资源依赖理论、知识管理和权变管理理论,本文探讨了不同内部社会资本条件下组织间社会资本对组织短期绩效和增长绩效的不同作用机制。通过对高科技行业和制造业企业的实证研究发现,相对于短期绩效而言,组织间社会资本和内部社会资本对增长绩效的影响程度更高;相对于显性知识创造而言,组织间社会资本和内部社会资本的影响程度更高。相对于低水平的内部社会资本而言,在高水平的内部社会资本条件下,组织间社会资本通过增强对隐性知识创造的影响程度来提升增长绩效。     

Delphi: A brief look backward and forward

In response to a request by the guest editors, we have set down our thoughts regarding the evolution of Delphi, beginning with our immersion in the subject in the late 1960s and concluding with some rumination about its future. Our focus is on the changing roles of Delphi. Most importantly, with the profound impact of the internet on organizational and community planning systems, it will foster a new age of participation through communication, coordination, and collaboration.     

低碳经济下企业社会责任审计模式研究

在低碳经济成为全球经济主旋律、碳交易市场蓬勃发展的今天,企业契约机制中的产权主体对企业低碳经济下社会责任履行情况披露要求日益提高,呈爆发式增长的社会责任报告的发布使低碳经济下企业社会责任审计活动越来越呈现其重要性.本文基于契约论与产权动因论视角,从低碳经济下企业运营过程的各种特征出发,认为低碳经济下社会责任审计模式应从审计主体、审计内容及审计程序与方法上进行构建.     

Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising

We discuss the reasons why this call for papers was issued and describe the process of selecting the three articles presented in this special section. We argue that maximizing stakeholder welfare and not just consumption maybe a new goal for marketing that will be consistent with emerging societal trends. Three articles on volunteerism, price assurances, and direct-to-consumer advertising result from our call and are presented in this section. This introduction is an overview of the three articles.     

Emic and etic interpretations of engagement with a consumer-to-consumer online auction site

This paper provides emic and etic interpretations of engagement with a consumer-to-consumer (C2C) online auction site, based on in-depth interviews with buyers. The study exposes three misconceptions about online C2C auctions; that the interaction between parties occurs exclusively online, that the relation between buyers and sellers is purely transactional in nature, and that the interaction between buyers and sellers does not lead to ongoing business relationships. The paper reveals the utilitarian, hedonic and social benefits that are the bases of engagement with the auction site. Social benefits materialize for auction buyers during offline exchanges. The paper also reveals marketer incentives and structural disincentives for consumers' ongoing use of the auction site.     

Social exchange: Empirical examination of form and focus

We investigate similarities and differences among prominent types of social exchange (psychological contract fulfillment, perceived organizational support, trust in the organization, leader-member exchange, and trust in the supervisor) and propose that two higher-order factors represent social exchanges with the organization and with the supervisor. We investigate their prediction of important employee work attitudes, citizenship behaviors, and performance. Based on data from 448 employees, empirical tests support the existence of organization- and supervisor-directed social exchanges. Tests using structural equation modeling support unique predictions of attitudinal and behavioral work outcomes.     

The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings

The popularity of online rate-and-review websites has increased the importance of word-of-mouth (WOM) volume (number of ratings) yet the retail literature has not paid adequate attention to understanding its impact. This paper highlights WOM volume as a high-scope, decision-making cue upon which the influence of other WOM-relevant characteristics on a WOM message's persuability depends. We begin, via a pretest, by demonstrating the intuitive expectation that high volume, relative to low volume, accentuates or assimilates perceptions of positivity or negativity of WOM targets. Then, through two experimental studies, we show that depending upon how high volume interacts with WOM consensus and consumer decision precommitment, it can contrast preference away from the valence of a target also. In our third and final experimental study, we demonstrate that consumers differ in their susceptibility to the influence of high volume. Those with a higher desire to be different from others, compared to those with a higher desire to be similar, are resistant to high volume's assimilative sway and do not show the valence-accentuating effects demonstrated in the pretest. Retail managers and researchers should find these insights about the different roles of WOM volume beneficial.     

Social media? Get serious! Understanding the functional building blocks of social media

Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms—such as content sharing sites, blogs, social networking, and wikis—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.