电子商务实训课程教学改革与探索

高职院校电子商务实训课程教学应增加实战训练环节,通过Internet网上电子商务的交易开展实战训练,使学生真正掌握电子商务交易的流程,培养其成为电子商务行业的职业操手。     

Effects of two national environmental factors on e-commerce functionality adoption: a cross-country case study of a global bank

In order to offer new services and gain competitive advantages, e-commerce has been widely adopted, particularly in the banking industry. Unfortunately, despite the growing adoption of e-commerce in the banking industry, the issue that web-based B2C e-commerce functionality adoption varies between banks or a bank's branches across nations has not received sufficient attention. Many factors affect e-commerce functionality adoption. However, two national environmental factors (information infrastructure and demographics) are particularly important because they relate to the availability of technologies in use and the characteristics of customers, respectively. This research conducts a cross-country case study of a global bank's Beijing (China), Chicago (USA), and Dubai (UAE) branches to investigate how the two national environmental factors affect e-commerce functionality adoption. The specific objectives are to discover how information infrastructure (measured by number of PCs per 1000 people and Internet access cost) and demographics (measured by population composition and income) affect e-commerce functionality adoption of the global bank's three branches. Secondary data were collected for information infrastructure and demographics; additionally, focused interviews with these three branches' IT and business managers provided sources for answering ‘how’. The key finding demonstrates that the differences in e-mail ordering and online shopping adoptions between these branches are mainly attributed to proposed factors of population composition and Internet access cost, and the new factor of individual credit reference system. This research contributes to theory development in this emerging important research subject.     

Ethics on the Web: Applying Moral Decision-Making to the New Media

This paper examines the advent of the Web as a critical media tool in the promotion and sale of goods to consumers and the ethical questions it raises that are issues of public policy. We examine four traditional ethical rationales that guide organizational decision-making – utilitarianism, distributive justice, moral rights of man and relativism, further characterized as "ends-based", "equity-based", "rules-based" and "comparison-based" rationales – and we apply them to four moral dilemmas attributed to the proliferation of dot.com companies as they relate to consumer welfare. We find that ethical rationale in the New Media is largely non-existent, and where it exists, it is primarily reactive and driven by utilitarian or relativistic reasoning. We attribute this condition to the newness of the industry and to its economic context, representing, as it does, many characteristics embodied in the concept of the "perfect market." We offer some remedies to improve ethical conduct by e-business.     

电子商务对企业内部权威分配的影响分析:以中石油、中石化为例

如今“电子商务”不再是一项单纯的技术进步，而更多地意味着企业经营管理模式的升级换代。在电子商务如何影响企业组织方面．目前很少有研究关注电子商务的发展带来的对企业内部权威分配尤其是对集权与分权安排的影响。本文以中国石油和中国石化两个传统行业企业发展电子商务的历程为案例．分析了在电子商务的环境下，企业权威分配将如何发生变化。本文认为，电子商务影响了内部交易成本（信息成本、代理成本等）。特别是带来了内部信息成本的降低，从而使企业的最优权威分配向相对集权方面转变。同时．这种组织结构上的变化将为企业带来规模经济效益、市场力量加强、降低内部竞争、降低监督成本等绩效。     

管理因素对电子商务信用风险的影响研究

电子商务信用风险已成为电子商务进一步发展的主要障碍,影响电子商务信用风险的因素是多种多样的,这些因素的影响机理也是复杂的。分析了管理因素对电子商务信用风险的影响机理;比较两种管理因素对电子商务信用风险的影响效果。     

基于电子商务的区域中心城市物流配送体系优化途径研究

本文分析我国区域中心城市物流配送体系建设中存在的主要问题及其在发展电子商务中的重要性,提出我国基于电子商务的区域中心城市物流配送体系优化的途径是:①强化物流配送网络的建设;②强化物流配送企业的培育;③加大物流配送政策支持力度。     

The Potential for Cross-Functional Contributions to B2B E-Commerce Marketing Initiatives: E-Commerce and Purchasing Professionals

ABSTRACT

While there is a great deal of information in the literature linking purchasing personnel with both supply side and distribution side transactions, there is little evidence of their involvement in setting the design and strategic objectives of their own company's e-commerce activities. Yet, these professionals have much to offer marketing personnel who may be charged with developing e-commerce strategy and Websites. This paper suggests a proactive approach that supports the benefits of such cross-disciplinary collaboration between marketing and purchasing professionals within a firm.     

浅谈我国电子商务的发展

当今中国,电子商务已经成为一大热点。无论是传统的制造业或是新兴的金融企业,都把电子商务作为企业经营的一种新方式,纷纷投入巨资建立网站,在国际互联网上从事BtoB,BtoC的各类商业活动,在网上进行交易。那么,我国的电子商务发展是怎样情况,其发展环境如何呢?     

我国零售业电子商务发展探讨

当前,我国零售业电子商务发展存在的问题,主要体现在信息不对称影响消费者决策,交易双方的信用难以确保,支付安全问题令人担忧,物流体系滞后制约零售业电子商务发展等方面.政府应从完善信用体系,保障支付安全,加强物流系统建设,重视人才培养等方面入手,切实解决零售业电子商务在发展过程中存在的问题,从而实现我国零售业电子商务的新发展.     

传统企业电子商务转型的价值曲线与收支曲线

本文阐述了传统企业电子商务转型的必要性，提出并分析了传统企业电子商务转型的价值曲线和收支曲线。