Correction: Speaking Truth to Power: Twitter Reactions to the Panama Papers

Journal of Business Ethics -     

New Developments in Soviet Advertising and Marketing Theory

This paper contrasts Soviet and Western advertising and marketing theory, and explains how Soviet theory has progressed in recent years. Soviet advertising practice has been adversely affected by the central planners' aim of regulating advertising, as well as consumption, so that demand is not stimulated beyond what is thought to be ‘rational’ or desirable. However, without abandoning their traditional product orientation, Soviet marketing theorists are developing the idea that consumer interests should be more important in product development. Moreover, in sharp contrast to previous Soviet practice, market segmentation is being examined as a means to increase the effectiveness of advertising. However, the omission of the important geographical and national group variables from this segmentation strategy implies that political considerations will remain paramount in any changes in theory or practice.     

Accounting and networks of corruption

This study examines the nature and role of accounting practices in a network of corruption in an influence-market setting. The study focuses on the Canadian government’s Sponsorship Program (1994–2003), a national unification scheme that saw approximately $50 million diverted into the bank accounts of political parties, program administrators, and their families, friends and business colleagues. Relying on the institutional sociology of Bourdieu, the study demonstrates the precise role of accounting practices in the organization of a corrupt network imbued with a specific telos and certain accounting tasks. The study illustrates how accounting is accomplished and by whom, and it shows how the ‘skillful use’ of accounting practices and social interactions around these practices together enable corruption. In so doing, the study builds on a growing body of work examining criminogenic networks and the contextual, collaborative and systemic uses of accounting in such networks.     

OIKOS: Convergence in business ethics

The current focus on corporate culture in managerial theory, on character development in business ethics, and on the work—family relationship in family studies calls for an integrating concept to help us explore the relationship of work, family, and fundamental values. The ancient Greek concept of the oikos offers a basic framework for understanding the ensemble of emotional commitments and faith values underlying ethical action in organizational life. Examination of the interrelationships among the arenas of work, family and faith directs us to the importance of ecclesiologies, faith concepts, and family forms for business ethics. William Johnson Everett is Associate Professor of Ecclesiology and Director of the OIKOS Project on Work, Family and Faith at the Candler School of Theology, Emory University, Atlanta. He is the author of many articles in social ethics as well as Blessed Be the Bond: Christian Perspectives on Marriage and Family (Fortress Press, 1985). He is co-author of Disciplines in Transformation: A Guide to Theology and the Behavioral Sciences (University Press of America, 1979).     

Operations change interactions in a service environment: Attitudes,behaviors, and profitability

An attitudinal and behavioral change program was developed and implemented in a service operations function. Changes were (1) stabilizing operations management (reducing turnover) and (2) improving attitudes and behaviors of employees with strong union affiliations in a common carrier trucking terminal when compared to similar employees in a control terminal undergoing no planned change. Management turnover was reduced. Other results from the eighteen-month longitudinal study indicated that employee attitudes in both groups remained negative toward work, management, and the company throughout the study period. Behaviors relating to attitudes — particularly turnover, absenteeism, and accident rates—improved at the experimental terminal, even though expressed attitudes remained negative. Operating efficiencies and profitability improved at the experimental terminal. It was found that these employees, pick-up and delivery drivers, retain positive attitudes toward customers and customers the same toward them, in spite of the drivers' negative attitudes toward the company. The operative service employee appeared to discriminate between attitudes toward the company and the customer; the drivers' negative attiudes toward most everything (except the customer) not affecting the customer's perceptions of the driver or the company.     

Tracking innovation: The need for reliable measures of its presence and effects

It is generally accepted that innovation is an essential ingredient of corporate success and, when pervasive, strengthens the economy while warding off foreign competition. Many point to a perceived weakening of this process in U.S. firms as a contributing factor to the steady decline of productivity growth vital to our nation's stability. They clamor for government programs to encourage technical venturing, embracing the “R & D hypothesis” which declares that privately sponsored research is the wellspring of innovation, and thus the key to a producer's prosperity — leading to more vigorous industries.In response, Washington is seeking ways to spur private spending on R & D during this era of diminished Federal backing for research. Such initiatives are handicapped by a lack of data establishing the existence and extent of the apparent slump in industrial creativity. Also there is scant information available to management that demonstrates a close correlation between fortunes of the firm and activities characterized as innovations. Without such evidence, business appears reluctant to abandon its cautious attitude towards support of R & D that cannot be readily commercialized.Little is known about innovation's economic impact or bearing on the survival of an enterprise. The connection between industrial research and the launch of desirable products is too abstruse to permit the assumption that in-house R & D inevitably spawns viable innovations. We do not have data which permit rational decisions for the effective management of innovation by firms, or the design of a workable model for the process. This information gap has a deleterious effect in industries traditionally dependent upon research, and leads to strategies — aimed at fostering innovation — that are inadequate, badly timed or ill conceived.An innovation stems from a series of management decisions motivated by the quest for profits and tempered by industry conditions — government incentives notwithstanding. Companies pay for R & D which promises revenues that would not otherwise appear, and back a new product when the expected return is comparable to that from less risky alternative investments. They require an easily administered method for verifying, in accounting terms, the outcome of an innovation so its contribution to profits can be contrasted with the yield from product improvements or line extensions. Management could then weigh a proposed innovation the same way it evaluates other commitments.Authors of public policy need to monitor the pace of innovation on a regional or national scale so that they can determine when stimulants are called for — to restore this activity to the desired level. The traditional indices of innovation's intensity are imprecise, and misleading if the purpose be to identify a trend. “R & D expenditures” must be viewed with circumspection for they are not always incurred in pursuit of innovations, especially with increasing outlays for compliance with government regulations. “Patents awarded” or “technical articles published” are scant proof of seminal activity, and “government contracts awarded” is not a useful statistic. A true “index of innovation” is needed to guide public policy — one founded on data tied to the launching of products.In conclusion, this article suggests a technique for quantifying innovation inside the firm, as a planning tool of management and to provide the data base for a meaningful “index of innovation”. It describes the index, to be derived from data reported by a representative sample of geographically dispersed companies. A procedure is outlined for generating such data in firms, collecting it by a central authority, and calculating the index.