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Decline and variability in brand loyalty 总被引:3,自引:0,他引:3
Marnik G. Dekimpe Jan-Benedict E.M. Steenkamp Martin Mellens Piet Vanden Abeele 《International Journal of Research in Marketing》1997,14(5):405-420
In this paper, we examine the over-time behavior of brand loyalty for a large set of brands drawn from 21 consumer packaged goods categories. Using the brand-loyalty operationalization of Colombo and Morrison (1989), the following conclusions are obtained. First, little support is found for the often-heard contention that brand loyalty is gradually declining over time. Second, while the short-run variability around a brand's mean loyalty level is not negligible, no evidence is found that this variability has systematically increased over time, and it can be reduced considerably through a simple smoothing procedure. Finally, the brand-loyalty pattern for market-share leaders is found to be more stable than for other brands. The study findings were robust to variation in the time interval used to construct the switching matrices, and to different treatments of multiple purchases. 相似文献
106.
Matthijs J. H. M. van der Loos Philipp D. Koellinger Patrick J. F. Groenen Cornelius A. Rietveld Fernando Rivadeneira Frank J. A. van Rooij Andr�� G. Uitterlinden Albert Hofman A. Roy Thurik 《Small Business Economics》2011,37(3):269-275
Candidate gene studies of human behavior are gaining interest in economics and entrepreneurship research. Performing and interpreting these studies is not straightforward because the selection of candidates influences the interpretation of the results. As an example, Nicolaou et al. (Small Bus Econ 36:151?C155, 2011) report a significant association between a common genetic variant in the DRD3 gene and the tendency to be an entrepreneur. We fail to replicate this finding using a much larger, independent dataset. In addition, we discuss the candidate gene approach and give suggestions to avoid the publication of false positives. 相似文献
107.
Corporate Governance and Corporate Financing and Investment during the 2007‐2008 Financial Crisis 下载免费PDF全文
We examine the impact of the 2007‐2008 financial crisis on nonfinancial firms’ financing and investment activities and the role of corporate governance in alleviating the adverse consequences of the external capital supply shock. Employing a difference‐in‐differences research design, we find that better governance mitigates the disruption caused by the bank credit supply shock to firms’ financing and investment activities. A variety of robustness tests suggest that our findings are unlikely to be driven by an endogeneity problem. We obtain similar results when we extend the sample period to include the delayed spillover from the banking sector to other capital market sectors. 相似文献
108.
It Takes Three to Tango: Exploring the Interplay among Training Intensity,Job Autonomy,and Supervisor Support in Predicting Knowledge Sharing 下载免费PDF全文
This study explored whether the relationship between perceived training intensity and knowledge sharing is prone to combined moderating influences. We operationalized perceived training intensity as a challenge stressor, in accordance with the challenge‐hindrance framework of work stressors. The results of a study of 129 employees from three Norwegian service industries revealed a positive relationship between perceived training intensity and supervisor‐rated knowledge sharing for employees reporting high levels of perceived job autonomy and high levels of perceived supervisor support. In contrast, we found a negative relationship between perceived training intensity and supervisor‐rated knowledge sharing for employees reporting high levels of perceived job autonomy and low levels of perceived supervisor support. These findings suggest that supervisors are of vital importance in facilitating knowledge sharing among employees in settings where developmental challenges are prevalent and perceptions of job autonomy are high. Implications for future research and practice are also discussed. © 2014 Wiley Periodicals, Inc. 相似文献
109.
Technology roadmapping (TRM) and strategic alignment for an applied research centre: a case study with methodological contributions 下载免费PDF全文
Edurne Loyarte Jorge Posada Seán Gaines Shabs Rajasekharan Igor G. Olaizola Oihana Otaegui María Teresa Linaza David Oyarzun Arantza del Pozo Gorka Marcos Julian Florez 《R&D Management》2015,45(5):474-486
Technology roadmapping provides a strategic tool to help companies develop an outside‐in view and challenge their current competitive perspectives. In this paper, the authors describe the roadmapping process, which is aligned, with the research and development (R&D) strategy of an applied research centre. This process is based in an adapted combination of state‐of‐the‐art methodologies, and as a result, the case study shows interesting findings in terms of R&D strategy, technology strategy and roadmapping processes and methodology. 相似文献
110.
Rudolph G Penner 《Business Economics》2015,50(3):128-134
Although recent performance and the short-term outlook for the U.S. federal budget deficit have been favorable, the good news is not expected to continue. Low interest rates and slowly growing health costs have helped ease the burden of debt, but they are not expected to continue for very long. A likely combination of growing spending on Social Security, Medicare, and Medicaid and higher interest rates would increase the drag on the American economy. This paper analyzes which expenditures do and do not cause a significant increase in the federal debt and describes how a remedy implies difficult choices that require leaders of both political parties “to join hands and jump off the cliff together.” 相似文献