Evaluating the Message Strategy of U.S. Army Advertising: With Focus on Information Needs and Motivational Cues

A content analysis of 125 U.S. Army television commercials revealed that information about recruiting process and military lifestyle, the top two information needs of potential recruits, were not addressed as prominently in the commercials. The study also showed that Army commercials presented occupational motivations, which are more appropriate for potential reservists than active soldiers, more frequently than institutional motivations. The usage of information needs and motivational cues rested on a range of situational factors such as the number of wars in which the United States was engaged and the campaign's target audience. Implications for improving Army advertising were discussed.     

General Overview of Central Asian Turk＇ s Art of War and Psychology of War

In Central Asian Turkish culture, Turkish nomadic and hunting strategies in the war hold an important place in the affected areas. Lightweight equipment and horses and horseback archery have gained importance in the battle field; factors such as the independence and freedom of the Turkish military have been a source of their courage. Metehan, Oguz, Kursad and 40 warriors on the battlefield have been found in this direction and their struggle for independence period with the Central Asian countries has played an influential role in determining the boundaries. In this research, it has been tried to mention the structure of the Central Asian Turkish army, the structure of the Turkish army and logic of the war psychology.     

新四军战时财政工作刍议

为了坚持长期敌后抗战,彻底打败日本侵略者,新四军和抗日民主政府把战时财政工作放在重要地位,从创新财政工作方法入手,强化财政管理与纪律,多渠道开辟财源,合理用财、节约用财。总结、再现新四军战时财政工作的内容,把握和领会其特色、精髓,对于社会主义市场经济条件下财政工作的开展无疑具有重要的指导意义。     

红军长征沿线城市旅游竞争力及提升策略研究

依据红军长征沿线经过地区32个主要城市的实际发展状况,从城市旅游基础设施、城市旅游发展现状和城市旅游生态环境三个方面选取26个评价指标,运用SPSS19.0主成分分析和系统聚类分析方法测算各城市的旅游竞争力得分、排名和系统聚类分析树状图,对城市间旅游竞争力进行比较分析、分层分析。结果表明:长征沿线城市旅游竞争力整体呈现出东部优于西部,沿海优于内陆,地区中心城市优于边缘城市的特点;长征沿线主要城市旅游综合竞争力存在明显的区域增长极结构,重庆为一级增长极,杭州为二级增长极,昆明为三级增长极,表明沿线城市旅游发展差异明显;城市旅游竞争力中间水平及以上共有12个城市,其余20个城市旅游竞争力较弱。结合城市旅游发展不足,提出旅游竞争力提升策略。     

如何加强军队资金安全管理工作

本文从建立资金安全管理责任制度,健全财务内部管理规章制度,严格财务审批程序,强化审计监督控制四个方面谈了笔者对如何加强军队资金安全工作的几点看法。     

引入供应链管理思想提高陆航航材保障水平

随着我军陆军航空兵部队的不断壮大，陆航部队担负任务的多元化，以及现代战争的突发性、高消耗性等特点，航材保障已成为影响陆航部队战斗力的一个重要因素。适时地推进我军陆航航材保障的变革，改进航材管理手段，更新航材管理观念已迫在眉睫。     

从伊拉克战争看现代军事物流

分析了伊拉克战争美军军事物流中强大的运输能力、可靠的物流保障,信息技术为主导、物资分发可视化,持续“威慑”、从容物流,高机动战法初现美军军事物流软肋等特点,阐述了美军事物流给我们的启示。     

The economics of metric conversion for small manufacturing firms in the United States

Several major aspects of the metric conversion process occurring in the United States are examined by comparing a group of sample companies that have converted to metric production with a control group of nonconverting companies. Data files were used to relate several explanatory variables to the degree or percentage of metric production for individual companies and to compare the financial characteristics of converting and nonconverting companies. Smaller companies, on average, did more metric work for a single customer than large firms. In addition, as the percentage of metric work performed by companies increased, their dependence on a single buyer of their products tended to decrease. The analysis of the conversion process as a function of financial variables concluded that the conversion process was positively and significantly related to 1) long-term profitability, 2) liquidity, and 3) the size of firms as represented by the number of employees. Additional documentation is needed on the metric conversion process in distinct industries by firm size to more fully understand whether the process of technological diffusion is translated from large to small firms or begins in small firms themselves.     

"制交通权"改称"制物流权"为宜

在世界范围内发生新军事变革的今天,制交通权理论的提出无疑是对高技术条件下制权理论的创新与发展。本文以交通和物流的概念为切入点,认为交通和物流在内涵上具有从属性;从制权理论的本质要求上看,制交通权和其它制权理论相重合的部分多,独立的部分少,而制物流权则具有较强的独立性;以制物流权理论指导新时期军事斗争准备,更具有全面性和系统性。综合以上几点原因,本文认为制物流权的提法比制交通权的提法更合理。     

数据链在陆航典型作战样式中的应用

针对陆航的作战特点，重点研究了在陆航的四种典型作战样式中数据链的应用，提出了陆航利用数据链进行信息化作战的基本思路。