经济衰退如何影响了美国人的消费行为

金融危机打断并阻碍中国经济转型。2008年的国际金融危机造成世界经济衰退，严重打击了出口导向型经济，造成出口部门萎缩、就业岗位减少、失业率提高、工资增长率降低，打断了中国经济正在经历的转型。     

Hospitality Ethics: Responses from Human Resource Directors and Students to Seven Ethical Scenarios

This study examines the responses of human resource directors and hospitality students to seven different ethical scenarios. Both groups were asked to rate these situations on their ethicality using a Likert-type scale. The directors and students decided that an act of theft was the most unethical, followed by sexual harassment, and an attempt to obtain proprietary information from another company. Expressing racial preferences in terms of servers was fourth. Directors rated all the scenarios ethically lower than did students, indicating that experience and heightened sensitivity to possible litigious situations may have played a role in perceptual differences.     

Conceptualizing the selves of tourism

A profusion of touristic experiences of the last 20 years has generated a variety of means of theorizing, analysing and marketing tourism. This paper has sought to recentre the analysis on the ideas of a conceptualization of the self through the tourism experience. Predominant current conceptualizations of tourism as commiditized escapes have been re-examined and recontextualized in the light of feminised post structural viewpoints to bring a richer understanding of tourist experience(s). The potential for changes in self and identity through cross-cultural interactions is discussed. The approach taken is person centred, rather than those focussed on economics, marketing or management. Nevertheless we demonstrate the usefulness of such a people orientated perspective for all aspects of the tourism industry. At the same time the threads of an interactive, person centred approach are being woven together to emphasise the importance of interactions – personal, communal and cultural in the tourist enterprise and to position the selves and identities of tourists and hosts at the ethical centre.     

苹果为什么会金光灿灿

人们以为大众市场已经消亡,但是你从苹果公司身上根本看不出这一点.今年2月,iTunes商店成为美国第二大音乐零售商,仅次于沃尔玛.iPod之于音乐播放器就好像舒洁之于面巾纸,或者施乐之于复印机.     

The evolution of social media and its impact on organizations and leaders

This paper examines organizational impacts of social media on Fortune 100 companies over a 5-year period (2011–2016). Specifically, the study focuses on three broad areas of social media impact: (1) the adoption of social media platforms across industries and business models from 2011 to 2016, (2) the influence of social media adoption on the roles of the chief information officer (CIO) and chief marketing officer (CMO) and their changing relationships in companies over this time frame, and (3) the impact of social media on company strategy, governance, and the IT (information technology) and marketing functions. The results support the contention that the CMO role has evolved to meet the technology needs of the marketing function and that the relationship between the CMO and CIO has taken on greater importance. In most Fortune 100 companies in 2016, social media has transitioned to ownership by the marketing department and the CMO provides leadership for social media strategy while working closely with the CIO. This study contributes to a better understanding of the established role of social media in companies, governance structures, and the evolving roles of both the CIO and CMO in relation to social media trends. The study integrates the IT and marketing literature to provide an agenda for future work that builds on theory and establishes an ongoing cohesive research agenda.