Timing decisions of new product preannouncement and launch with competition

We develop a game-theoretic model to study the timing of new product preannouncement and launch under competition. We derive firms’ optimal timing choices and conducted a numerical analysis to evaluate the role of various factors. Our analytical and numerical results showed that anticipated competitor’s timing choices are the most significant factors. A firm should not preannounce early unless the preannouncement is effective in creating pent-up demands. However, the preannouncement and launch should be rushed if the quality or profit margin of the new product is high, and postponed if the market share of the existing product is high. The market leader should preannounce earlier in a simultaneous game than in a sequential game, but the opposite for the market follower. Data collected from the microprocessor industry validated our model.     

The impact of advertising content on movie revenues

We analyze the contents of print ads in the motion picture industry (e.g., number of reviews quoted in the ad, the presence of a top reviewer, size of the ad, star, director, etc.). We find that external validation (a recommendation by a top reviewer) is more important to revenues than the informative content of the ad.     

Economic evaluation of human urinary kallindinogenase for patients with acute ischemic stroke in China

Objectives: In China, both human urinary kallindinogenase (HUK) and 3-n-butylphthalide (NBP) are recommended for clinical use to improve cerebral blood circulation during an acute ischemic stroke (AIS). The objective was to evaluate the economic value of HUK vs NBP for patients with AIS from a Chinese payer’s perspective.

Methods: An economic evaluation based on data of patients who have been treated with either HUK (n?=?488) or NBP (n?=?885) from a prospective, phase IV, multi-center, clinical registry study (Chinese Acute Ischemic Stroke Treatment Outcome Registry, CASTOR) was conducted to analyze the cost and effectiveness of HUK vs NBP for AIS in China. Before the analysis, the patients were matched using propensity score. Both a cost-minimization analysis and a cost-effectiveness analysis were conducted to compare the matched pairs. A bootstrapping exercise was conducted for the matched arms to demonstrate the probability of one intervention being cost-effective over another for a given willingness-to-pay for an extra quality-adjusted life-year (QALY).

Results: After propensity score matching, 463 pairs were matched. The overall medical cost in the HUK arm is USD 2,701.20, while the NBP arm is USD 3,436.83, indicating HUK is preferred with cost-minimization analysis. Although the QALY gained in the HUK arm (0.77176) compared with the NBP arm (0.76831) is statistically insignificant (p?=?.4862), the cost-effectiveness analysis as exploratory analysis found that, compared with NBP, HUK is a cost-saving strategy with the lower costs of USD 735.63 and greater QALYs gained of 0.00345. Among the 5,000 bootstrapping replications, 100% indicates that HUK is cost-effective compared with NBP under a 1-time-GDP threshold; and 97.12% indicates the same under a 3-time-GDP threshold.

Conclusion: This economic evaluation study indicates that administrating HUK is a cost-saving therapy compared with NBP for managing blood flow during AIS in the Chinese setting.     

Deriving joint space positioning maps from consumer preference ratings

Joint space multidimensional scaling maps are often utilized for positioning analyses and are estimated on survey samples of consumer preferences, choices, considerations, or intentions so as to provide a concise spatial depiction of the competitive landscape including relevant dimensions or attributes, competing brands, and consumers in the same joint space representation. Care has to be given concerning the underlying scale properties of such survey data so as not to distort the resulting joint space positioning map. We present a new joint space multidimensional scaling procedure for positioning analyses for displaying the structure in such survey data when such common ordered successive category measurement scales such as Likert, Edwards, semantic differential, etc., are employed. We present the technical details of this stochastic ordered preference multidimensional scaling vector model as well as the maximum likelihood estimation-based algorithm devised for parameter estimation. Favorable comparisons are made with several existent multidimensional scaling methods in representing the internal structure for such data in marketing positioning studies. An actual commercial positioning application concerning large sports utility vehicles consideration to buy judgments is presented with predictive validation comparisons with other multidimensional scaling joint space procedures.     

西部地区资源优势向经济优势转化战略探讨——以六盘水市为例

西部地区要缩小乃至消除与东部地区的发展差距,唯一的选择只能是不断加快自身发展步伐,走追赶型、跨越式发展的道路.当前的关键是要走好第一步,即实现资源优势向经济优势的顺利转化.六盘水市在区域经济发展中有得天独厚的矿产等资源的比较优势,只有确立正确的资源开发战略原则,才能实现资源优势向经济优势的顺利转化.     

Price competitiveness of tourism packages to Australia: Beyond the “Big Mac” index

One issue facing any country or region concerns its price competitiveness as a package tour destination. One method of measuring this is to use what in other contexts has been referred to as the Big Mac approach. The “Big Mac” is a simple product with ingredients in fixed proportions, whereas the tourism product is a very complex one comprising different components depending on tourist expenditure patterns. There is no equivalent tourism product offered across countries, as the nature of the product is tailored to the origin market, expenditure levels and the length of the trip involved. The key issue is that of how to standardize the products being compared, so as to determine their relative price competitiveness. A method of constructing price competitiveness indexes, developed by the authors, can be applied to develop measures of the price competitiveness of different tour packages. This paper has three aims: To set down the essence of the preferred approach to measuring price competitiveness, noting its advantages and limitations; to employ this approach to construct price competitiveness indexes for package tours to Australia from Japan and the USA; and to indicate areas for farther research into the price competitiveness of package tourism worldwide.     

May’s theorem in an infinite setting

We generalize May’s theorem to an infinite setting, preserving the elementary character of the original theorem. We define voting scenarios and generalized voting scenarios, and prove appropriate versions of May’s theorem. The case of generalized voting scenarios specialized to a countably infinite set of voters and the collections of all coalitions that have asymptotic density, shows that majority rule is the only aggregation rule that satisfies neutrality, irrelevance of null coalitions, anonymity, and positive responsiveness.     

An Approach to Assess the Importance of Brand Equity in Acquisition Decisions

Many firms acquire other firms with well-known and proven brands to hedge against the high costs and risks of new product development. A critical question in these acquisition decisions involves the assessment of the importance of brand equity to the acquiring firm. Since the brand equity benefits can vary by firm (and also by the decision maker within a firm) a critical question is how can one systematically decipher the effect of brand equity in acquisition decisions. Using the balance model [8,15], Vijay Mahajan, Vithala Rao, and Rajendra Srivastava present a methodology to determine the importance of brand equity in acquisition decisions. By capturing the idiosyncratic perceived importance of brand equity of every decision maker involved in acquisition decisions, the methodology enables members of a committee within a firm to understand and reconcile their differences in evaluating potential acquisitions. This methodology is applied in a pilot study for the all-suites segment of the hotel industry with data collected from senior executives of five major hotel chains. The authors also discuss benefits, limitations, and further extensions of the suggested approach.     

Subsidization of S&Ls under the flat-rate deposit insurance system: Some empirical estimates

This study provides some estimates of the magnitude of the subsidies extracted by S&L holding companies under the present flat-rate deposit insurance system. The results suggest that the flat-rate deposit insurance system induces substantially uneven and inequitable distribution of subsidies among thrift institutions. The analysis of the thrift institutions' asset volatilities over the 1966–1988 period does not support the claim that deregulation of the industry has led to a systematic increase in risk-taking in the industry. On the other hand, we find that a large fraction of the asset volatilities are attributable to firm-specific investment policies and that the risk of the institutions' assets change considerably over time. Taken as a whole, the results suggest that switching to a risk-based deposit insurance system would be economically more efficient than the present scheme. We provide some recommendations for policy changes that can increase the efficacy of risk-based insurance by increasing the level of monitoring by depositors and the financial markets.