在全面开放的市场中,我国物流业发展探讨

现在我国已步入了“WTO后过渡期”，物流市场已全面开放，面对大批跨国公司已经或即将涌入，文章对我国物流业发展的现状和存在问题进行分析，并探讨我国物流业发展的策略。     

Memory recall errors in retrospective surveys: A reverse record check study

This paper reports on a study to compare self-reports during an interview with staff who attended a University health centre in Turkey, with the records of visits to the same health centre over the previous 12 months. Design of the study reflects the effects of importance of the event, duration since the event, frequency of the occurrence of the event, measurement scale of the event, and bounded and unbounded recalling. In order to assess the extent of recall error, responses to retrospective questions on health centre visits are compared with administrative records. Statistical models are proposed for short and long term human memory recall error effects on responses.     

In at the deep end: Conducting processual research on organisational change

This article provides a series of reflections on the practice of carrying out processual research on organisational change. At a broad level, some of the main tasks associated with conducting company case studies are described and the benefits of this approach for dealing with complex change data are outlined. At a more specific level, the article addresses three main areas tied to the actual “doing” of processual research. First, the notion of tacit knowledge and “getting your hands dirty” by engaging in ongoing in-depth fieldwork. Second, the design and implementation of a longitudinal case study research programme. Third, the advantages and concerns of combining a range of different data collecting techniques in carrying out processual studies. Overall, the main intention is to provide some useful reflections and practical insights, as well as providing something of the flavour of carrying out this type of research.     

论细分化和联合化思想在营销专业产学结合中的应用

产学结合作为目前高校特别是高职院校办学的特色和亮点，近来越来越被强调、应用，呈现出蓬勃发展的趋势。本文从产学结合的实际应用情况出发，引入细分化和联合化的思想，对营销专业产学结合的发展趋势做了一定的思考。     

高职高专教育教学质量评价国际比较研究

该系教育部《新世纪高职高专教育教学质量监控与教学评价体系的研究与实践》项目“国际比较研究”子课题的研究报告。报告从近年来评价模式的多样化、评价主体的多元化、评价客体的一体化以及评价价值观的双重取向变化四个方面进行了比较研究。     

高等教育成本核算的研究

高校成本核算是教育经济领域长期探讨的问题,本文将高校办学成本定义为直接办学成本,对高等教育成本的核算范围、计算公式进行了定义,并分析和探讨了职工工资及福利费、助学金、固定资产折旧、后勤服务支出、科研支出等成本如何计入高等教育成本等问题.     

APEC贸易自由化效果的实证分析

1994年，亚太经济合作组织（以下简称APEC）确立了发达国家于2010年，发展中国家于2020年实现贸易和投资自由化的目标。贸易自由化目标的实现必将对亚太，乃至整个世界产生重要影响。利用可计算一般均衡模型（CGE）对APEC贸易自由化效果进行了模拟分析，结论是几乎所有APEC成员都能从中获益。根据模拟结果，中国作为其中一员，成为从贸易自由化的实现中获益较多的国家。     

乡村旅游标准化研究

分析了我国乡村旅游标准化的背景。针对我国乡村旅游的具体情况和乡村旅游的特点，在乡村旅游的法制法规、旅游服务标准化、服务管理、服务质量、服务资质、旅游服务设施、卫生安全、生态环境、消费者权益维护和旅游标准的评价体系等方面提出了乡村旅游标准化内容和实施乡村旅游标准化过程中需要注意的一些问题。     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

我国旅游房地产发展与研究述评

旅游房地产近几年在我国得到了快速的发展，对它的研究也日益引起国内学者的关注，总结了我国旅游房地产发展历程，对旅游房地产研究文献进行了总结和分析，并对我国旅游房地产今后的发展趋势进行了展望，指出了今后研究有待深入之处。