基于Asp.net/.Net Web Service的高职院校毕业生就业上报信息管理系统的设计与实现

信息化建设是提高工作效率的有效途径,文章针对当前高职院校的毕业生就业上报信息管理、统计等工作存在效率低、工作量大、录入人员对毕业生不熟悉,以及院校的就业部门不能很好地与各个系部进行信息实时沟通、共享等问题,介绍了一种基于Asp.net/.Net Web Service技术开发的高职院校毕业生就业上报信息管理系统,该系统能较好地解决上述问题。     

Social media? Get serious! Understanding the functional building blocks of social media

Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms—such as content sharing sites, blogs, social networking, and wikis—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.     

体验营销，web2．0时代的营销新动力

体验营销理念强调充分刺激和调动消费者的感性因素和理性因素，认为消费者在消费前、消费中和消费后的体验才是购买行为与品牌经营的关键。Web2.0是以围绕用户自主创新应用为主体的新一代网络工具性服务平台。本文旨在通过对体验营销的概念与战略发展模式的探讨，对网络环境中带有体验营销基因的主要互动营销模式进行归纳，探讨体验营销在未来SNS社会化营销模式中的战略发展轨迹。     

网页设计中的十大方面（英文）

随着互联网的飞速发展,网络上每时每刻都有大量的网页流量。因此,网页设计是否得体,是否迎合用户需求,逐渐成为了互联网的一个重要问题。本文中提到设计员在设计网页时需要注意的十个方面,以吸引更多的用户和保证更多的流量。这十个方面包括：搜索引擎,链接颜色,可浏览性,统一的设计结构和风格,弹出式窗口,网页灵活性,广告,更新,视频动画和联系信息。     

Deployment of Restaurants Websites’ Marketing Features: The Case of Spanish Michelin-Starred Restaurants

ABSTRACT

Websites have become a fundamental marketing tool for tourism businesses and have a special importance for highly rated restaurants. The aim of this article is to propose and apply a model to evaluate the deployment and adoption of website marketing features of restaurants from a specific category. The model is based on the application of an extended model of Internet commerce adoption (eMICA) technique for technical depth, combined with content analysis for breadth. This study analyzes the website features and capabilities for Spanish restaurants in the 2015 Michelin Red Guide. A total of 102 restaurants were analyzed. The results of the website evaluation model suggest that, despite the importance of the restaurant sector in the economy and in the tourism industry, the websites of high-quality restaurants require improvements to adapt to customers’ demands. Results further found that these websites are not tourist-orientated and are established at different stages of development.     

论Web2．0的特色及其对当代大学生的影响

Web2．0是相对web1．0的新一类互联网应用的统称，它整合了Web1．0现有的诸多服务和技术，形成了不同于Web1．0的特点。大学生是web2．0应用的最大主体，Web2．0为大学生提供了一种新的学习、生活方式，有利于大学生的成长成才，但同时也给大学生带来了诸多不容忽视的负面影响。     

基于旅游博客和论坛提高旅游产品质量的模型研究

分析了旅游博客和论坛对旅游产业的影响,以及通过软件自动方式使用旅游博客和论坛分析的优势,并给出了实现的步骤,分析了其中的核心问题,给出解决方法,从而为旅游管理者改善旅游产品提供方向。     

Identification of Web User Segments Based on Beliefs about Online Ads

Online advertising has been one of the fastest growing industries worldwide, due to the increased number of Internet users. From the perspective of marketing management, identifying the profile of web users who click online ads will enable designers to create better online advertising campaigns. Hence, the main objectives of this article are (1) to segment web users based on their beliefs about online ads, (2) to identify personality traits of each segment, and (3) to investigate attitudinal and behavioral differences across segments about online ads. Data were collected through an online survey and by using cluster analysis, web users were segmented into three groups based on their beliefs about online ads: “Supporters,” “Neutrals,” and “Opponents.” Personality trait differences as well as attitudinal and behavioral differences among three segments were examined and significant differences were found in terms of their personality traits, such as variety seeking, market mavenism, and innovativeness.     

Measuring the impact of the approach to migration in the quality of web service interfaces

There is a good consensus on the strategic value of service-oriented architecture (SOA) as a way of structuring systems, and a common trend is to migrate legacy applications that use outdated technologies and architectures to SOA. We study the effects in the resulting Web Service interfaces of applying two traditional migration approaches combined with common ways of building services, namely, direct migration with code-first and indirect migration with contract-first. The migrated system was a 35-year-old COBOL system of a government agency that serves several millions of users. In addition, we provide a deep explanation of the trade-offs involved in following either combinations. Results confirm that the ‘fast and cheap’ approach to move into SOA, which is commonplace in the industry, may deliver poor service interfaces, and interface quality is also subject to the tools supporting the migration process.     

Web2.0时代的网络教育模式

互联网技术的迅速发展、趋势的加强以及学习社会化思潮的提出,为Web2.0下的社会化网络教育提供了物质基础。由于具有其固有的特性,Web2.0更加符合教育信息化的要求,适合未来的网络教育模式。理解Web2.0思想以及在它基础上构建的新型网络教育体系,是发展未来信息化教育的前提。