Synergies in destination image management: a case study and conceptualisation

This paper addresses the question of how operators and destination authorities work within a destination region, illustrating a method by which the problems resulting from different geographical scales and objectives of business units can be tackled through co‐operative marketing within a strong destination image. Following a review of the literature, a case study covering the research underpinning a cooperative marketing programme involving hotels in Port Douglas, Tropical North Queensland (TNQ) is presented. The research methodology is outlined. The policy implications of the findings for the State Tourist Organisation and for organisations involved in destination image management are considered, and a conceptual model of cooperative marketing at the destination level is proposed. Copyright © 2002 John Wiley & Sons, Ltd.     

几内亚马西铁路限制坡度方案研究

几内亚马西铁路是服务于西芒杜矿区企业铁矿石产品的铁路外运的重要基础设施,其限制坡度的确定是影响线路走向的主要技术标准,同时对工程投资、建设规模、运输能力、运营效果及行车安全性等至关重要。在阐述马西铁路现状的基础上,对马西铁路限制坡度取值范围进行估算,提出6‰/9‰均衡坡方案、6‰/13‰均衡坡方案、9‰/13‰均衡坡方案3种限制坡度方案,分析影响马西铁路限制坡度选择的主要因素,并通过车流特点、沿线地形地貌、机车类型、牵引质量、工程适应性及投资等方面对不同坡度方案进行分析比选,在满足研究年度运输需求前提下采用综合费用现值法,推荐采用6‰/9‰分方向选择限制坡度的均衡坡方案,研究成果对国内外货运铁路限制坡度的选择具有一定的指导和借鉴意义。