First-time buyers' subjective knowledge and the attribute preferences of Chinese car buyers

This research focuses on the subjective knowledge of first time buyers (FTBs hereafter) and how it influences their preference attributes in a market, more specifically, the emerging Chinese car market. Previous research has considered the difference in the subjective knowledge of a product between owners and non-owners but does not account that some non-owners have stronger intentions to make a purchase. Yet, the impact of the purchase goal of FTBs on their subjective knowledge remains unexplained. This research demonstrates that the effect of the purchase goal on subjective knowledge is moderated by product ownership. Specifically, the findings show that the purchase goal only affects the level of subjective knowledge of FTB but not those of potential repurchasing buyers. Furthermore, when segmenting potential FTBs on the basis of their subjective knowledge, the segment of potential FTBs with higher subjective knowledge display similar attribute preferences to owners, while the preference differences are observed when segmenting potential buyers into owners and non-owners. From a managerial perspective, the findings of the research demonstrate the value of using subjective knowledge for consumer segmentation when targeting car buyers.     

Optimizing service offerings using asymmetric impact-sentiment-performance analysis

Researchers refer to various theories to investigate the distinct relationships between importance, performance, and the (a)symmetric impact of service attributes on customer satisfaction (CS). However, a fully integrated model that would allow practitioners to automatically execute analyses to optimize their service offerings in a competitive landscape is missing. Previous studies widely rely on importance/performance ratings of predefined service attributes retrieved from closed-ended questionnaires, which can hardly capture the competitive landscape from the customers’ perspective. This paper introduces a novel asymmetric impact-sentiment-performance analysis (AISPA) to address these gaps by performing automated opinion mining on online reviews. Customers’ evaluations of three hotel chains serve as an example application. The impact-asymmetry of the hotel service attributes on CS, the attribute impact and performance are jointly visualized in a 3D grid. An elaborate understanding of service assessments is gained, leading to attribute prioritization and specific recommendations for optimizing future offerings.     

基于多属性决策的城市水资源分配方案的选择

如何在各成员间进行使用权的合理分配是城市水资源管理亟需解决的关键问题.利用多属性决策方法,对城市水资源分配方案的选择进行了研究.研究过程中,提出了应将城市居民,三次产业的生产者,地方政府和相关领域专家纳入水资源分配的决策者集;同时,应在兼顾效率、环境和公平的基础上形成备选方案的属性集;并且,通过实例分析,说明了最优分配...     

The impact of word-of-mouth communication on attribute evaluation

Wright and Lynch (1995) propose that the medium that best communicates the type of attributes is the one most congruent with that type of information. This paper extends on this media congruence hypothesis by examining the impact of word-of-mouth (WOM) communication on the WOM recipient's ratings of search and credence attributes in two different service contexts. Results from two experiments suggest that negative WOM (but not positive WOM) is more effective in changing the evaluation of credence attributes than that of search attributes for unfamiliar brands. This finding implies that marketers of such unfamiliar brands need to have different approaches to deal with the impact of negative WOM on different attribute types.     

会计师事务所的属性重要性与审计收费——基于中国会计师事务所综合评价前百家信息的证据

审计收费是对事务所的审计师团队努力的回报,而审计师团队有多种不同重要程度的属性,因此有必要把会计事务所作为一个拥有多个属性重要性的系统,具体考察其对于审计收费的影响。本文根据中国注册会计师协会年度会计师事务所综合评价前百家信息,具体考察了会计事务所的属性重要性对审计收费的影响。研究表明,事务所中的CPA的教育结构、CPA的经验(年龄)结构和事务所综合规模对审计收费具有显著正向影响。事务所其他属性与审计收费未发现存在显著相关性。     

对农业保险利益属性的再探讨

近年来,农业保险的学术研究不断丰富,但大多是就问题而解决问题的分析模式。本文运用政治经济学的利益分析方法深入探讨了农业保险的期待利益、补偿利益、射幸利益、弱可保利益、溢出利益和多元利益的属性,力图在一个新的视角下重新审视农业保险发展问题,并为今后农业保险利益和利益关系研究的延展提供理论基础和方向指引。     

Revisiting importance–performance analysis

As a tool to develop marketing strategies, importance–performance analysis has gained popularity among hospitality and tourism researchers for its simplicity and ease of application. This article revisited several conceptual and methodological issues inherent, but often overlooked, in using the importance–performance analysis framework. The author conducts a critical review of past studies, reanalyzes published data to raise questions, and develops suggestions for future hospitality and tourism research applying importance–performance analysis. The primary goal of this article was to stimulate further discussion and research on the validity and reliability of widely adopted importance–performance analysis.     

VFP中Grid表格控件的使用技巧

各类控件在可视化程序设计中起着非常重要的作用。控件是应用程序与用户的交互点。控件使用的好坏，直接关系到应用程序功能实现的质量以及操作界面是否友好。本文旨在探讨VFP中的Grid表格控件的一些使用方法。     

论财务学的文化特性

财务具有技术与文化的双重学科属性。然而,在长期的理论研究和财务管理实践中,人们重理财技术的开发、应用而轻财务文化建设,由此导致财务人员职业道德素养低下及一系列财务丑闻发生。本文基于财务文化建设的目的,对财务文化的存在基础、财务文化的内涵进行探讨,并指出了目前财务文化建设的重点。