Consumer Brand Hate: Steam rolling whatever I see

This study aims to investigate negative consumer‐brand relationships by developing a “Brand Hate” concept. A hierarchical Brand Hate model is theoretically discussed in light of the psychology and consumer behavior literatures. In Study‐I the Brand Hate concept was tested with two different types of consumer brand haters, true haters, and regular haters. The study found that in the study's proposed multidimensional Brand Hate hierarchy true haters display “Boiling Brand Hate” while regular haters reveal “Seething Brand Hate.” Two additional studies were developed to examine the relationship between consumer personality traits and Brand Hate, exploring which types of consumers are more prone to feel hatred toward targeted brands. Study‐II's findings revealed a relationship between consumers who are high in personality traits of “conscientiousness” and those who Brand Hate. Study‐III's findings indicated that “self‐confident” and “competitive” consumers might also be more prone to feel hatred toward those brands that perform poorly and unethically.     

新零售下社区生鲜配送模式的综合评价

新零售模式下社区生鲜“最后500m”的冲刺已成为生鲜农产品快速配送的关键问题。基于目前已有的配送模式:“社区+便利店”模式、第三方配送以及众包模式,通过层次分析法从服务水平、配送成本、客户体验三个方面对三种配送模式进行量化分析,得出每种配送模式在各层次的权重。研究结果表明配送中降低配送成本是关键,减少货物赔损率、提高客户满意度才能实现有效率的配送。     

The Kafka quagmire for the poor in India

Khare and Varman present a compellingly pessimistic analysis of the plight of the poor in India. The dilemmas of the poor are often exacerbated by large corporations seeking to find ways to market products to impoverished emerging market consumers. In India, consumers are frequently hurt by these initiatives, small retailers may suffer, while corruption and trickery by petty bureaucrats and ruthless landlords help the rich get richer at the expense of the poor. The article by Khare and Varman is a scathing indictment based on detailed ethnographic evidence but it reveals only a fraction of the disadvantages and traps of disempowerment facing those Indians living lives of great precarity. In this comment, we seek to build upon Khare and Varman’s insightful analysis both in order to reinforce their conclusions about the Kafkaesque existence of India’s poor and to introduce some further considerations and complications that make the quagmire even more entrapping. We focus on four sources of these problems: patriarchy, bureaucracy and corruption, class and caste power and hierarchies, and uneven and inadequate infrastructure. We also highlight some largely individual and non-government initiatives that may offer hope of escaping this quagmire for the poor.     

工业锅炉煤改气客户细分模型及其应用——基于层次分析和熵权修正的模糊综合评价理论

煤改气是加快调整工业锅炉能源结构、改善大气环境质量的重要措施之一。燃气运营商欲开拓工业锅炉煤改气市场，应正确辨别终端市场客户的类别。从行业特性、企业特性、锅炉状况和客户开发潜力4个方面构建工业锅炉煤改气客户细分评价指标体系，用AHP－修正熵组合赋权方法确定评价指标权重，建立工业锅炉煤改气客户细分模型并开展应用。评价结果兼顾客观属性与主观偏好，符合客观实际，可为燃气运营商开展差异化管理，采取多元化营销模式提供决策依据。     

以马斯洛需求层次理论指导会计职业道德教育

本文提出基于马斯洛需求层次理论,以＂需求实现＂保障会计职业道德教育实效,结合学生的职业生涯发展,以＂需求愿景＂构建会计职业道德约束,并提出系统重构与实施会计专业人才培养方案,为会计职业道德教育提供了新的思路与实践方向。     

朱载堉才是“需求层次理论”的鼻祖——且更独特,更显棋高一着

以往学术界都把美国心理学家马斯洛奉为需求层次理论的鼻祖;但最新的研究成果,彻底推翻了这一陈见,认为中国明朝的科学家朱载堉才是需求层次理论的鼻祖,比美国人马斯洛还要早约三百六十多年,且朱载堉对需求层次的认知,要比马斯洛更独特,更显棋高一着。     

企业应用推广创新方法绩效评价指标体系研究

创新方法是支撑企业创新活动的重要工具,我国自2007年以来,先后在多家企业开展以TRIZ理论、六西格玛管理、QFD、精益生产等单一或多种创新方法的应用推广,以目标为导向,分析企业应用创新方法产生创新绩效影响因素的基础上,确定以"科学性、系统性、可操作性、发展性"为主体的绩效评价指标体系构建原则,建立了科学规范的评价指标体系,应用层次分析法(AHP)计算了指标权重,确定了模糊综合评价方法及过程,提出了创新方法示范企业管理策略,为创新方法管理工作和示范企业培育提供参考和借鉴。     

基于制造业价值链的区域绿色制造水平评价——以宁波市为例

以涵盖制造业价值链的各主要环节,融合产品全生命周期的各个阶段为出发点,构建了包括产品设计生态化水平、生产过程清洁化水平、能源利用高效化水平、回收再生资源化水平和产业耦合一体化水平五个维度的绿色制造评价模型。以宁波市为例,运用层次分析法和倒数方法对2014—2018年宁波市绿色制造水平进行测度。结果显示,宁波市绿色制造水平整体快速增长,五个维度指标对近年来宁波市绿色制造水平的提升均发挥了积极的推动作用。其中生产过程清洁化水平发展最为迅速,但近年有放缓迹象,回收再生资源化水平对宁波市绿色制造水平贡献较低。针对制造业价值链不同周期对应指标的量化计算结果,提出大力发展绿色工艺创新、优化宁波产业结构、完善资源回收再生体系等措施,以进一步推动宁波绿色制造水平提升。     

海绵城市建设绩效评价指标体系研究

我国海绵城市建设绩效评价还处于起步阶段,急需构建科学合理的海绵城市建设绩效评价指标体系。通过对海绵城市建设全生命周期各项绩效评价内容的研究,全面选取评价指标,采用层次分析法、专家调查法给出指标权重,设置具有操作性的评价标准,建立总体级、项目级两个层级的具有针对性、科学性、完整性的海绵城市建设绩效评价指标体系,为海绵城市建设各阶段各层级的绩效监测或总体评价提供参考。     

基于AHP法的金华市电子商务行业网站评价

电子商务行业网站是电子商务的重要组成部分。金华市是全国电子商务最发达城市之一,对金华市八家著名行业网站进行评价。通过层次分析法,对商务网站的各个内容进行分析,并建立完整的评价系统,用该方法对金华市行业电子商务网站进行评价,其结果可以为本市电子商务网站的发展提供借鉴。