What is behind the real appreciation of the accession countries’ currencies?: An investigation of the PPI-based real exchange rate

In the paper, we calculate real equilibrium exchange rates (EER) for EU accession countries and compare these with the actual exchange rate movements since the mid-1990s. The real equilibrium exchange rates are derived from models of macroeconomic balance and tested for econometrically. It is found that productivity increases can be regarded as one source of the observed PPI-based real appreciation of the accession countries’ currencies. These productivity gains experienced in the process of economic catch-up imply an increased capacity to produce high-quality export goods and are a key driving force of exports. To a large extent real appreciation can, therefore, be viewed as an equilibrium phenomenon.     

Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study

In contrast to previous segmentation studies that apply mostly demographic segmentation criteria, this study presents a behavioral segmentation approach to explain how potential blood donors in large cities can be most effectively clustered and acquired. The authors conduct a representative online panel study among 2,062 potential blood donors living in the four largest cities of Germany—Berlin, Hamburg, Munich, and Cologne. Applying explorative factor analysis and cluster analysis, the study identifies and describes seven preference-based blood donor segments. Using the segmentation results, the authors derive several blood donor acquisition strategies that are directly linked to the identified preferences.     

Quo vadis integrated testing strategies? Experiences and observations from the work floor

Integrated testing strategies (ITSs) have received much attention as promising tools for more resource-efficient hazard and risk assessment of chemicals and for reducing animal use in toxicological testing. The usage of ITSs crucially depends on their acceptance and application by various stakeholder groups, for example chemical industry, scientific organisations and regulatory authorities. However, little is known about stakeholders’ views on the use and application of ITSs. In this study, we present results from semi-structured interviews with different stakeholder groups. Interviewees were asked to express their personal views and opinions about what an ITS is or should be, about ITS advantages and limitations, about ITS implementation and acceptance and about needs for further research. Using qualitative data analysis, we identified a set of core themes that stakeholders considered most relevant with respect to these six topics. Our results illustrate that stakeholder perspectives differed considerably for each of the topics addressed. We found particularly diverging views across stakeholder groups with respect to ITS limitations and acceptance. This underlines that improving stakeholder integration and intensifying the dialogue about useful and successful ITS applications should receive more attention for strengthening ITSs as effective decision-support tools.     

Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt

Zusammenfassung  Das Sponsoring wird als Kommunikationsinstrument immer bedeutender. Damit rückt die Frage nach der Wirkung dieses Instruments in den Vordergrund. Das Institut für Marketing und Handel der Universit?t St. Gallen führte zusammen mit der IG Sponsoring eine Studie durch, um aus der Perspektive von Kunden und Unternehmen die Relevanz und Wirkung von Sponsoring in der Schweiz zu ermitteln. Die Ergebnisse zeigen insbesondere, dass ein stark und positiv wahrgenommenes Sponsoring-engagement das Markenimage und in der Folge die Kaufabsicht sowie die Loyalit?t der Kunden positiv beeinflusst. Prof. Dr. Torsten Tomczak Ordinarius für Betriebswirtschaftslehre mit besonderer Berücksichtigung des Marketing und Direktor des Instituts für Marketing und Handel an der Universit?t St. Gallen Dr. Silke Mühlmeier Lehrbeauftragte und Managing Director des Center for Innovation an der Universit?t St. Gallen Dipl. Oec. Tim Oliver Brexendorf Projektleiter bei der htp St. Gallen Managementberatung AG und ehemaliger wissenschaftlicher Mitarbeiter im Kompetenzzentrum Brand Management des Instituts für Marketing und Handel an der Universit?t St. Gallen Dr. Wolfgang Jenewein Studienleiter des Executive MBA (EMBA) Programms der Universit?t St. Gallen und Lehrbeauftragter an den Universit?ten St. Gallen und Innsbruck     

The antecedents of charity trust and its influence on charity supportive behavior

This study develops and tests a model that evaluates eight antecedents of charity trust and its influence on volunteering and donating. Secondary data from a national Australian survey (N = 1,377) was collected and data was analyzed using partial least square path analysis. Key findings include identifying individual and organizational antecedents of charity trust and its influence on charity supportive behavior. Results show that organizational transparency is a very strong antecedent, followed by the individual awareness level of an individual towards the organization. We also examined the effect of gender as a moderating influence but did not find a significant effect. We conclude with managerial implications and areas for future research.     

Watering Down Austerity: Scalar Politics and Disruptive Resistance in Ireland

Across Europe, resistance to austerity takes place in the household, the local community, and the everyday. Disruptive practices of refusal and subversion leave elite domination incomplete in the age of austerity. Under what conditions, disruptive resistance affects national and international policy-making is less clear. The article uses the analytical concept of scalar politics to engage this question. Exploring anti-water charges/anti-austerity protests in the Republic of Ireland, I highlight the importance of the scalar dimensions of materiality and culture in making disruptive resistance partially successful in this case. Economic crisis allowed Irish elites to transfer water reforms onto international and European political scales. The physical conditions required for reform meant that sustained local disruptions rendered implementation impossible. Irish history and culture provided semiotic signifiers to mobilise against an overwhelming force of domination. Scalar politics constitutes a useful theoretical frame for analysing the social embeddedness of the economy beyond the Irish case. If political economists acknowledge the social construction of scalar arrangements, we can investigate how political actors use dimensions of scale strategically to pursue their goals. We can also pay analytical attention to how certain normative preferences come to dominate certain policy domains through processes of scalar contestation.     

A Public Sector Marketing Model to Measure the Social and Environmental Values of Public Strategies: An Empirical Study on a Green Public Service

This article develops a public sector marketing model to measure the social and environmental values of public strategies. Applying partial least squares path modeling, the authors empirically test the model by conducting a quantitative survey (N = 603) among users of a green public service in the form of a public bike-sharing system. The findings reveal that users simultaneously perceive public outcomes on the social value and environmental value dimensions. The effect estimated on the perceived social value dimension of the green public service was slightly stronger than the effect on the environmental value dimension. Thus, users primarily perceive self-centered values, before considering values generated for the environment. The findings also show that engaging citizens now in the actual usage of green public services can foster green consumption intentions in the future.