Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities

Although e-marketing is highly prevalent, no template currently exists for managers who wish to use the Internet/Web and related information technologies to market their products and services. This paper provides managers with a comprehensive, actionable, and practical methodology (E-MARKPLAN) to plan, enact, and analyze e-marketing activities. Five case studies are used to illustrate the diversity of e-marketing actions. E-MARKPLAN consists of five parts: goals, actors (i.e., those who take e-marketing actions), spaces (i.e., theaters of engagement), actions, and outcomes. The E-MARKPLAN methodology is versatile, and is not limited to companies which have e-commerce operations.     

基于Web的建设项目采购管理模式的研究

由于传统的建设项目采购管理模式具有运作过程复杂、人为因素较多、信息滞后、采购的效率与效益较低等弊端，严重影响采购的效率与效益。我们结合现代采购管理理念，提出了基于Web（网页）的建设项目采购管理模式，此模式具有降低采购成本、提高采购效率、增强企业的竞争力等优势。因此对基于Web的建设项目采购管理模式下的运作流程、管理控制和采购管理人员的职责进行研究具有十分重要的意义。     

基于Web的餐饮连锁经营管理信息系统的开发

餐饮连锁经营企业为参与世界范围内商业的竞争 ,必须通过计算机广域网连接分布在全国各地的连锁机构 ,以提高企业经营管理水平。基于Web的餐饮连锁经营管理信息系统的系统分析和系统设计 ,采用B/S结构和先进的开发工具对系统进行了开发 ,实践证明 ,系统具有一定的先进性、实用性、可靠性和安全性。     

旅游衔接2030年可持续发展目标——文献回顾与未来议程

尽管旅游业被视为落实2030年可持续发展目标（Sustainable Development Goals,SDGs）的重要工具,但很少有研究系统梳理相关文献,导致我们对该领域的研究进展和知识缺口不明确。文章以2015—2021年Web of Science^TM数据库收录的82篇旅游类SSCI期刊文献为样本,旨在通过梳理旅游学术共同体对2030年SDGs的研究响应,揭示研究发展脉络与学术热点,并启发未来研究方向。结果发现：（1）旅游衔接2030年SDGs研究已得到旅游学术共同体的积极响应,总体经历了初期探索和快速发展两个阶段;（2）研究热点集中在旅游与消除贫困（SDG 1）、良好健康与福祉（SDG 3）、性别平等（SDG 5）、清洁饮水和卫生设施（SDG 6）、经济适用的清洁能源（SDG 7）、体面工作和经济增长（SDG 8）、减少不平等（SDG 10）、负责任消费和生产（SDG 12）、气候行动（SDG 13）、和平正义（SDG 16）等10个方面;（3）旅游业既是落实2030年SDGs的积极贡献者,但也面临诸多潜在挑战与外部威胁;（4）未来需重点拓展旅游衔接SDGs的研究框架,审视旅游对SDGs的贡献与挑战,厘清旅游影响SDGs的权衡与协同,观照旅游衔接SDGs的情境因素。     

企业信息门户集成技术研究

本文主要研究了企业信息门户技术的具体应用实例及开发方法,实现了单点登录,保证了信息来源的唯一性和信息完全的一致性,建立了企业门户的标准化体系,实现了信息的完全共享,为提高企业门户网站水平,加快企业各部门网站建设,避免分散建设提供了技术路线。     

Personalisation–privacy paradox: The effects of personalisation and privacy assurance on customer responses to travel Web sites

Personalisation refers to individualizing products, services, and contents according to customer interests and preferences. In order to deliver appropriate personalised offerings, firms inevitably need to collect rich customer data profiles. Prior research suggests that personalised services lead to positive customer responses such as increased willingness to disclose personal information and make purchases. However, another stream of research emphasizes negative outcomes of personalisation – namely, privacy concerns surrounding the use of personal information and associated negative effects on behaviour. The objectives of this study are twofold: (1) to examine how privacy assurance affects proximal outcomes of personalisation, such as perceived usefulness and privacy concerns; and (2) to identify the role such outcomes play in predicting customer behavioural responses, such as willingness to disclose personal information and make purchases. Our findings show that enhancing privacy assurance increases the perceived usefulness of services and decreases customer privacy concerns. Moreover, customer behavioural responses are positively related to the perceived usefulness of services and negatively associated with privacy concerns. However, despite the positive effects on perceived usefulness and purchase intentions, personalisation has no effect on privacy concerns and intentions to disclose personal information.     

Spreadsheet Modeling for the Classroom: The Value of Position on the Web Page

ABSTRACT

This article focuses on the authors' experience with a little-used quality of spreadsheets–the ability to construct spatial models. The article follows the development of a Web page layout model for classroom use. The model presents students with the problem of balancing out value of position, color, movement and other input factors in developing overall Web page strategy.     

Analysing reviews in the Web 2.0: Small and medium hotels in Portugal

This study presents a characterisation of online reviews for small and medium hotels (SMH) in Portugal. We collected and analysed 1500 online reviews from 50 SMH. The findings show that room, staff and location were the concepts most frequently appeared in the reviews, with cleanliness, friendliness, helpfulness, and centrality of position the terms most frequently used to qualify the concepts. This study points out the main features which SMH managers should prioritize.     

高职院校办公自动化系统的设计与实现

对目前高职院校的实际情况进行分析，并在用户需求分析的基础上进行了研究，提出高职院校办公自动化建设的需求分析与建议，并阐述系统的结构设计和模块设计，给出结合高职院校实际和技术的办公自动化系统安全机制。