A partial least squares structural equation modeling approach for examining multidimensional values of Taipei Zoo

The values associated with a tourism product, such as a hospitality facility, an attraction, or a destination, are intangible for independent evaluation. Meanwhile, tangible features of a tourism product can be used as predictor variables in causal research to assess the values as dependent variables. In the meanwhile, the multidimensional values may function independently from each other. Under this condition, consideration should be made in designing the values as a formative model and using partial least squares structural equation modeling to illustrate its relationships with the predictor variables. This paper uses the Taipei Zoo as a case study by conducting a survey of 472 visitors. The results demonstrate how different conceptual model designs can affect the statistical results and ultimate decision-making concerned with the value design of a tourism product.     

The relationship between export market orientation and export performance: an empirical study

This article investigates the relationship between export market orientation and export performance in Saudi export firms. Questionnaire method was used to collect the data from managers of export firms with the mediating role of export strategy. The data were analysed using structural equation modelling (SEM) implemented using AMOS software. Results of SEM analysis showed that export market orientation has impact on export performance. The mediator variable export strategy was found to have partial mediation role in the relationship. This article joins the literature of international trade by adding the perspective of Saudi export firms. Managers of export firms can employ the study to support their firm towards the effect of market orientation on their performance.     

种植业农户专业化指标体系构建及水平测度*——以张掖市为例

[目的]农业专业化的发展已逐渐成为我国农业生产发展的趋势,而微观农户专业化作为农业专业化发展的首要任务,系统构建其指标体系、量化其发展水平尤为重要。[方法]文章以农业发展较为发达的甘肃省张掖市为研究区域,在获得大量问卷调查数据的基础上,基于组织内部分工、横向分工以及纵向分工视角,从农户家庭内部分工专业化、农产品专业化和生产经营环节专业化3方面构建了现阶段种植业农户专业化评价指标体系,并采用SEM-TOPSIS模型对样本区种植业农户专业化水平进行测度分类。[结果]虽然样本区农户专业化分工水平是低下的,但受农业产业领域分工的影响,绝大多数样本区种植业农户在不同程度存在明显的分工专业化。[结论]当前阶段下,样本区种植业农户专业化发展呈现出农户家庭多种分工形式并存、农产品多样化种植普遍存在以及生产经营社会化服务需求巨大的特征。     

中小企业人力资源部门边缘化的现象与本质分析

在人力资源管理日益重要的今天,一些中小企业却出现了人力资源部门边缘化的现象,主要表现为企业不单独设置人力资源部门或部门作用弱化,很少甚至没有专职从事人力资源管理工作的员工。但本文的研究发现,中小企业人力资源部门的边缘化并非人力资源管理地位的边缘化,与此相反,人力资源管理在企业管理中发挥了更为重要的作用。这是企业人力资源管理职能的进一步发展,需要用战略性人力资源管理的新思维。     

略论中小企业的品牌营销策略

主要论述了中小企业进行品牌营销的基本内涵与策略。认为品牌的实质是能给其拥有者产生增值和长期竞争力的一种无形资产。实施品牌营销是中小企业走出产品同质化困境的有效措施,应重点把握品牌创建、品牌运用和品牌维护三个环节并提出了相应对策,其核心任务是培养和提高消费者对企业及产品品牌的忠诚度。     

中小企业人力资源部门边缘化的现象与本质分析

在人力资源管理日益重要的今天,一些中小企业却出现了人力资源部门边缘化的现象,主要表现为企业不单独设置人力资源部门或部门作用弱化,很少甚至没有专职从事人力资源管理工作的员工。但本文的研究发现,中小企业人力资源部门的边缘化并非人力资源管理地位的边缘化,与此相反,人力资源管理在企业管理中发挥了更为重要的作用。这是企业人力资源管理职能的进一步发展,需要用战略性人力资源管理的新思维。     

网络卖方因素对消费者信任影响的实证研究

从网络卖方角度出发对消费者信任展开研究,构建基于网络卖方的消费者信任影响因素模型,并提出了相关假设。通过问卷调查收集数据,利用结构方程模型对消费者信任影响因素进行探索和验证。研究结果表明,网站品质、网站交易安全性、卖家声誉、卖家信任特征对消费者信任有显著的正向影响,网站规模、网站知名度对消费者信任没有显著影响。根据研究结果为网络卖家提高竞争力提出了参考建议。     

基于结构方程模型的中国人口素质对经济发展的因果影响系数测算

人口素质和经济发展是包含多个指标的综合概念,根据建立的人口素质促进经济发展指标体系,采用结构方程模型测算了三大时段和三大地区我国人口素质对经济发展的因果影响系数。结果表明：人口素质对经济增长的影响总体上是非常明显的,且呈现出减弱的趋势,并反映着我国经济发展方式的变化过程;人均受教育年限、大专以上文化人口素质以及科研人员比重对人口素质的贡献不仅一致性高,而且非常稳定。三大地区人口素质对经济发展贡献的绝对值存在明显差异,从东到西依次减弱,但中部地区人口素质对经济发展影响的全面性不如东部和西部地区。     

Socio-emotional and operational demands on service employees

Enacting appropriate behaviors often requires service employees to suppress genuine emotions and/or express other emotions, genuine or contrived. Managing emotions to act in a socially appropriate manner constitutes a form of labor: emotional labor. If labor demands exceed the resources of the employee, burnout arises, with negative consequences for overall psychological well-being and job performance. Similarly, task related activities engender role stress, which can also lead to burnout. Both task related role demands and socio-emotional demands are likely to be omnipresent in interpersonal interactions in service settings. Accordingly, this study sets out to investigate the simultaneous impact of these job demands on burnout in front line service professionals. Based on survey data collected from allied health service workers, the study findings strongly suggest that both socio-emotional demands and task related role demands are significant determinants of workplace stress and that their simultaneous effects on employee burnout can be large.