A valued agent: How ECAs affect website customers' satisfaction and behaviors

Building on literature related to selling and embodied conversational agents (ECA), this research seeks to determine how the use of an ECA might improve users’ perceptions of shopping value (hedonic and utilitarian) and the consequences for their purchase intentions and satisfaction with the website. This analysis focuses specifically on three ECA usage consequences: playfulness, decision quality, and social presence. Hedonic value mediates the effects of playfulness and social presence on satisfaction and behavioral intentions; utilitarian shopping value mediates the effects of decision quality. The results highlight the importance of accounting for both utilitarian and hedonic features to understand ECA outputs in e-commerce sites.     

论保险代理人行为对保险人之拘束力

保险代理人与保险人之间可能系劳动关系,亦可能系代理关系。保险代理人所知应视为保险人所知。保险代理人代投保人填写投保单的后果应由投保人承担。保险人可以书面限制保险代理人的代理权。保险人可在保险合同中约定投保人对保险人的告知均需以书面进行。     

具有智能交互的网络教学系统

由于在网络教学中,缺乏传统教学的灵活性,因此在网络教学中引入agent,设计基于浏览器/Agent/服务器的网络教学系统,并提出了各个模块的主要功能,使得网络教学更加智能化和个性化。     

如何提高招标代理企业客户满意度

提高客户满意度是招标代理企业稳定健康发展的有效途径.招标代理企业的客户在新时期呈现多样性,给企业的客户管理工作带来诸多挑战.文章结合笔者工作实践,提出提高招标代理企业客户满意度的几点建议.     

Strategic marketing concepts and models

In this second of two articles on strategic marketing planning the author describes the techniques that have been developed to aid analysis of marketing information. Analytical frameworks such as the product life‐cycle, the growth‐share matrix, the Business Assessment Array and the Directional Policy Matrix are discussed and the benefits and pitfalls associated with strategic planning frameworks are considered by the author.     

基于博弈论视角下的第三方支付的监管

在对第三方支付的现状以及风险分析的基础上，提出保证金制监管制度。通过建立委托一代理博弈模型分析了保证金制的效果，建议监管部门实行分级监管，并提出了相应的监管建议。     

INCENTIVES AND SOCIAL NORMS: A MOTIVATION‐BASED ECONOMIC ANALYSIS OF SOCIAL NORMS

Abstract It is now commonplace to regard social norms as a subject of growing interest in the economic literature (e.g. game theoretical approaches based on ‘other‐regarding’ individual preferences, the analysis of the impact of rewards or punishment on individuals’ behaviour through experimental economics as well as field experiments, the revival of the institutionalist tradition spurred on by the influential work of Douglas North and followed by many others and the growing influence of neuroeconomics). In this paper, we focus on the relationship between incentives and social norms and survey the literature that could constitute the foundations of a motivation‐based economic analysis of social norms. Our main findings are that (1) the interaction between incentives and social norms is far from obvious since taking social norms into account involves the introduction of supplementary motives, in addition to self‐interest, into the economic analytical framework; (2) the analysis of the interaction between incentives and social norms resists an approach exclusively in terms of crowding‐in and ‐out effects because it is sensitive to whether it concerns behaviours driven by honour or by social stigma; (3) as a result, it is difficult to precisely evaluate the policy implication of the interactions between incentives and social norms.     

Public Service Leaders as ‘Change Agents’ – for Whom?

Abstract

This article examines how far senior staff in English educational and health service organizations view themselves as leaders who are ‘change agents’ for government-driven reform and independent change agendas. The contribution of external leadership development provision to shaping these self-perceptions is explored. Special attention is paid to national leadership development bodies with different degrees of formal association with government. Whatever this relationship, such provision and other development support apparently reinforced a strong sense of personal agency (choice of action) associated with being a leader, empowering senior staff to adopt a modestly mediatory stance towards both reform and leadership development provision.     

我国保险中介市场问题研究

保险中介是整个保险市场的一个重要的组成部分，它是保险人和投保人之间的纽带和桥梁，对保险运行起着至关重要的作用。但由于历史和现实诸多原因，我国保险中介市场存在许多问题和弊端。本文阐述了保险中介的作用，对我国保险中介市场的发展现状及存在的问题进行了分析，并在此基础上对进一步完善我国保险中介市场提出了几点建议。     

银行信用下借款方还贷的权衡机制探析

以银行为主要中介机构的我国信贷市场不仅贷前存在银行和借款人之间的信息不对称,而且贷后银行和借款人之间也存在着信息不对称性.拥有私人信息的借款人的主观权衡机制对贷款能否按期归还给不拥有私人信息的银行起着重要的作用,从信息不对称的角度对贷后借款人还款的权衡机制进行分析发现,在信贷风险的规避策略上应从借款人的角度出发,而且应从完善银行制度和营造良好的社会环境的两个角度来限制借款人的行动选择.